Ian Sharman: "It's more about the process and understanding how your body works."

Ian Sharman: "It's more about the process and understanding how your body works."

From Becoming Ultra by Athlete On Fire

January 28, 2026 · 42 min

About this episode

Scott and Ian Sharman discuss ultra running, coaching, and the impact of social media on sponsorships.

Summary On this episode Scott and Ian Sharman discuss the evolving landscape of ultra running, coaching, and the impact of social media on sponsorships. He reflects on the challenges of balancing social media presence with genuine engagement. They also touches on the journey of coaching clients, particularly Hans, who has transformed his life through running, highlighting the significance of setting realistic goals and the gradual process of building endurance. Ian talks about his upcoming book, "The Art of Ultra Running," which aims to provide practical advice for runners at all levels. We hope you enjoy. Also, come run with us in Colorado ! Chapters 00:00 Welcome Back to Becoming Ultra 01:08 The Evolution of Coaching and Sponsorships 04:23 Coaching Success Stories: Hans's Journey 08:37 Approaches to Training: Methodical vs. Jumping In 12:15 The Importance of Pacing and Community 18:39 Introducing 'The Art of Ultra-Running' 25:37 The Power of Storytelling in Running 26:23 Navigating Social Media in the Running Community 28:48 The Saturation of Race Films 30:34 Exploring New Hobbies and Interests 32:25 Experiences Beyond Running 35:37 Environmental Challenges in the Running World…

People in this episode

Host: Scott

Guest: Ian Sharman

Topics covered

  • ultra running
  • coaching
  • social media
  • endurance
  • goal setting
  • community

Keywords

  • ultra running
  • coaching
  • social media
  • endurance
  • goal setting
  • running community

Mentioned in this episode

Books & works: The Art of Ultra Running

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