1464 | Selling the Feeling

About this episode

Carl explores the process of helping clients transition from awareness to action in their financial journeys.

In this episode, Carl explores what it really means to help people change. Building on yesterday’s idea that the market for feeling something is much larger than the market for becoming it, he reflects on the delicate work of helping clients move from awareness to identity to action. It’s a thoughtful look at financial advice, behavior change, and the quiet, human work of helping someone become the kind of person they want to be. Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/

People in this episode

Host: Carl Richards

Topics covered

• financial advice
• behavior change
• identity
• client relationships
• personal development

Keywords

• financial advice
• behavior change
• identity
• client relationships
• personal development

Mentioned in this episode

Organizations: New York Times, Certified Financial Planner™, behaviorgap.com

More episodes of Behavior Gap Radio

• 1478 | You Already Know · June 12, 2026 · 9 min
• 1477 | Feelings Function as Information · June 10, 2026 · 7 min
• 1476 | Without Feeling, Thinking Gets Worse · June 9, 2026 · 5 min
• 1475 | Feelings Are at the Center · June 8, 2026 · 4 min
• 1474 | Financial Planning Begins With Feeling · June 5, 2026 · 9 min
• 1473 | A Partner, Not a Path · June 4, 2026 · 3 min