
The Ethics of Growth: Helping Therapists Navigate the Google Ads Minefield with John Sanders – Episode 440
From Behavioral Health Today by Triad
April 7, 2026 · 47 min · Episode 442
About this episode
In this episode, Peter Fenger interviews John Sanders about ethical marketing strategies for therapists using Google Ads.
Stop relying on the dreaded service page. A generic list of specialties is not a marketing strategy; it is a deterrent. If you want a potential client to trust you with their deepest secrets, you must provide a page that actually speaks their language. In this episode, Peter Fenger sits down with John Sanders, the founder and CEO of RevKey. John leads a specialized digital advertising agency that helps mental health professionals grow their practices through ethical, data-driven Google Ads. Since launching RevKey as a solo operation in 2018, he has built a dedicated team of ten focused on delivering measurable results rather than marketing fluff. John is a trusted voice at leading industry conferences and podcasts, known for helping therapists navigate HIPAA sensitive environments and avoid the common traps of wasted ad spend. Today, we explore his unique approach to practice growth, covering everything from effective website strategies and essential metrics to the latest trends in the mental health space. For more information about RevKey, please visit: https://www.revkey.com/podcasts Learn more about Google Ads for Therapists & Group Practices…
People in this episode
Host: Peter Fenger
Guest: John Sanders
Topics covered
- Google Ads
- mental health
- ethical marketing
- practice growth
- digital advertising
Keywords
- Google Ads
- mental health marketing
- RevKey
- therapist growth
- digital advertising strategies
Mentioned in this episode
Organizations: RevKey
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