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- 🇳🇿NZ · Business#136500 to 3K
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Est. listeners per new episode within ~30 days
150 to 900🎙 Daily cadence·265 episodes·Last published 4d ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇳🇿100% - Active Followers
Loyal subscribers who consistently listen
200 to 1.2K
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Recent episodes
272. The Instagram Bio Formula Every Coach Needs
Jun 8, 2026
Unknown duration
271. The Coaches Growing Fastest Are Doing THIS
Jun 1, 2026
Unknown duration
270. How To Make Your Coaching Offer Easier To Say Yes To
May 25, 2026
Unknown duration
269. How I’m Building a Million Dollar Coaching Business With a Clear Calendar
May 20, 2026
Unknown duration
268. How To Build A 7 figure Brand Story With Lilia Tarawa
May 11, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/8/26 | ![]() 272. The Instagram Bio Formula Every Coach Needs | Have you ever looked at your social media profile and wondered why your DMs aren’t filled with dream clients asking how they can work with you? The truth is, most coaches are completely killing their conversions before a prospect even reads their content, all because of a messy, confusing bio. You don’t need to chain yourself to your phone 24/7 or force yourself to be active on five different platforms to hit those spacious $30K months. You just need a digital storefront that establishes your authority and handles the heavy lifting for you. In this episode, I’m sharing the exact, copy-and-paste formula I give my private clients to turn their Instagram profiles into high-converting lead machines.Inside this episode, you’ll learn:The exact strategy one of my brand-new clients used to bring in $30,000 in his first 24 hours inside my world.How to build a powerful brand presence across multiple platforms without spending all day creating content.The crucial difference between primary and secondary social media platforms and where to focus your energy.The "hidden" searchable real estate on Instagram that ensures your target market can actually find you.How to write an undeniable Authority Statement and a sharp, tangible "I Help" statement that commands respect.The three pinned posts every coach needs to pre-sell prospects before they even start binge-consuming your feed.My lovingly direct truth about why most bios fail to convert traffic into paying, premium clients.Other Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 6/1/26 | ![]() 271. The Coaches Growing Fastest Are Doing THIS | Are you putting all your energy into chasing viral TikToks and 7-second Instagram Reels, only to find they aren't translating into actual sales? It’s time to stop screaming into the short-form void and start building real, unshakeable trust at scale.In this episode, I break down exactly why long-form content is the ultimate revenue driver in her business and how it generated over $340,000 in contracted revenue in a single month. I dive deep into the shifting psychology of today’s highly discerning buyers and shares how you can radically speed up your buying cycle, establish undeniable authority, and work significantly smarter (not harder) by leveraging your best insights.Inside this episode, you’ll learn:The Reality of Today's Buyer: Why audiences are more discerning than ever and what it takes to earn their trust in a crowded market.Google's 7-11-4 Rule: The exact breakdown of the touchpoints, hours, and locations required before a potential client feels safe enough to invest.The 4-Day Buying Cycle: How Sofia uses strategic long-form content to turn cold leads into high-ticket clients in less than a week.The Best Formats for Coaches: A look at the 4 top long-form content pillars—Live Events, Evergreen VSLs, Podcasting, and YouTube—and how to pick yours.Working Smarter, Not Harder: Sofia’s exact workflow for turning a single piece of content from a year ago into weeks of multi-platform distribution.The Content vs. Proximity Myth: Why giving away your "best" information for free won't hurt your sales, and where the true value of your paid program lies.The 90-Day Challenge: Your actionable next steps to commit, show up unpolished, and become the obvious next choice for your dream clients.Other Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 5/25/26 | ![]() 270. How To Make Your Coaching Offer Easier To Say Yes To | In this episode, Sofia breaks down the four key elements that transform a good coaching offer into a true no brainer offer that sells with ease. She shares how to create seamless sales without burnout by focusing on tangible promises, compelling bonuses, strategic payment plans, and genuine demand. You’ll also learn why most coaches struggle to convert leads, how to structure your sales process in a more spacious way, and the subtle shifts that make clients feel ready to buy before the sales conversation even begins.If you want to stop chasing leads, increase conversions, and create an offer your audience feels excited to say yes to, this episode will help you refine the foundations that make sales feel effortless.Other Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 5/20/26 | ![]() 269. How I’m Building a Million Dollar Coaching Business With a Clear Calendar | I am currently sitting at about $180k a month and have done over $700k cash for the year in less than 5 months. In this episode, I am pulling back the curtain on what it actually takes to scale your revenue without sacrificing your time, breaking down the reality of "spacious scaling," and debunking the myth that making more money requires a permanently maxed-out calendar.If you are feeling the pressure of a growth season or wondering how your business needs to evolve as your income increases, this conversation is a must-listen. I share the exact shifts I am navigating right now across my systems, team, and personal identity to ensure my business can scale to the million-dollar mark without breaking me in the process.Inside this episode, you’ll learn:What people get wrong about “Spacious Scaling” and what it actually meansWhy what got you here won’t get you there (The shift from visibility to leadership)How the 3 pillars of the Scalable System evolve as your business growsThe crucial difference between temporary growth pressure and chronic burnoutThe exact upgrades Sofia is making right now to her delegation, curriculum, and organic contentHow to build a business that can scale without losing yourself in the processOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 5/11/26 | ![]() 268. How To Build A 7 figure Brand Story With Lilia Tarawa | In this deeply powerful episode of Behind the Business, I sit down with TEDx speaker, bestselling author, and brand coach Lilia Tarawa to unpack the life-changing power of storytelling and personal branding.Lilia shares her extraordinary journey growing up inside the Gloriavale religious cult in New Zealand, leaving everything she had ever known behind, and rebuilding her identity, voice, and future from scratch. Together, we dive into why storytelling is one of the most powerful tools coaches and service providers can use to stand out, build trust, and create a magnetic personal brand in today’s online world.In this episode, we cover:Why your personal story is your greatest business assetThe biggest mistake coaches make with personal brandingHow storytelling builds trust, connection, and authorityWhy AI makes authentic storytelling even more importantLilia’s 3-step framework: Own Your Story, Build Your Story, Sell Your StoryHow to uncover your story even if you think “nothing interesting” has happened to youThe role vulnerability plays in attracting clients and growing your businessConnect with Lilia:Instagram: @liliatarawaLinkedIn: HereOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 5/4/26 | ![]() 267. Navigating Full Time Work While Growing A Business | Trying to grow your coaching business while working a full-time job, juggling clients, kids, life, and everything in between? This episode is your reminder that you are not behind and you are not doing business wrong.In this powerful and lovingly direct conversation, Sofia shares the truth about what it really looked like to build her business from the ground up while working five casual jobs and navigating 60-hour weeks. She breaks down why this season is temporary, how to stop making your current reality wrong, and what it actually takes to build the capacity required for long-term success in business.Inside this episode, you’ll learn:Why having stable income while building your business is not a bad thingHow to stop viewing this season as a setbackThe mindset shifts that helped Sofia grow through hard seasonsWhy consistency matters more than perfect conditionsHow to expand your capacity to hold bigger resultsPractical ways to work smarter, not harderHow to use AI and multitasking to save hours every weekWhy your business needs to become a non-negotiableOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 4/27/26 | ![]() 266. A Full Breakdown Of My Scalable Coaching Business Model | In this episode, I’m taking you behind the scenes of my exact business model and showing you how I’ve built a spacious, scalable, and sustainable way to grow. This is not about hustle or rigid strategies. It is about creating a business that supports your life, not consumes it.I break down the four core phases of my funnel and how each one is designed to maximise impact, profit, and freedom without burnout.What you’ll learn:The 3 core values behind a scalable business modelThe 4 phases every successful funnel must haveHow to attract leads without trading time for visibilityMy exact nurturing strategy using workshops and automationHow I’ve scaled sales beyond relying on my own timeWhy group delivery is key for long term scalabilityOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 4/20/26 | ![]() 265. When to Hire, Raise Prices, and Run Ads in Your Coaching Business | If you are stuck tweaking your logo instead of signing clients, this episode is your wake up call.In this raw Behind the Business conversation, we talk about doing the unsexy work in the early stages of business. From cold outreach and tracking revenue generating tasks to raising your prices and investing before you feel ready, this episode breaks down what it actually takes to move from dabbling to scaling.We also unpack systems, branding, organic versus ads, profit margins and the mindset required to stop playing small.In this episode, you will learn:Why 2 percent conversion changes how you see your numbersHow to stop doing comfortable tasks and start doing revenue generating onesWhen to hire and when to stay scrappyHow to raise your prices without tying them to your self worthThe truth about organic content versus paid adsWhy overpaying is often the cost of growthIf you want bigger months, you need bigger decisions.Other Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 4/13/26 | ![]() 264. How I Made $180K in One Month in My Coaching Business | In this episode, I break down exactly how we hit our first $180,000 cash month and the real lessons behind it. Not just the strategy, but the mindset, discipline, and long term thinking that actually creates results like this. This was not one good month. This was years of consistency, refining one process, and staying in the game long enough for the compound effect to kick in.If you want bigger months, you do not need more strategies. You need better execution, better thinking, and mastery of one process that actually works.In this episode, you will learn:Where the $180K actually came fromThe funnel that is driving consistent salesWhat worked and what did not work in MarchThe biggest mindset shifts behind growthThe changes I am making to reach $200K monthsWhy simplicity scales and complexity failsThe real reason consistency creates big moneyOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 4/6/26 | ![]() 263. If You’re Worried About The Economy, Listen To This | A lot of coaches and online business owners are feeling uncertain right now. The economy is changing, the cost of living is increasing, AI is changing the online space, and many people are wondering what this means for their business and their income.In this episode of Behind the Business, we talk about the biggest mistakes coaches make during uncertain economic times and what to do instead if you want your business to keep growing.This episode is not about ignoring what is happening in the world. It is about helping you make grounded, strategic decisions in your business instead of fear-based, emotional ones.In this episode, we cover:Why lowering your prices can hurt your businessWhy going quiet and waiting for a better time is a mistakeWhy having a repeatable system is more important than everThe difference between emotional decisions and strategic decisions in businessHow to stay competitive in a saturated industryWhat smart coaches are focusing on right nowWhy now is the time to build a predictable way to attract, nurture, and convert clientsIf you want help building a more predictable and scalable coaching business, you can book a Roadmap Call with Sofia or one of the team using the link below.Book a Roadmap Call: HereOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
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| 3/31/26 | ![]() 262. Building A Business That Supports Your Life With Taylor Lee | In this episode, I sit down with Taylor Lee to talk about what it really looks like to build a business that supports your life, not the other way around. We talk about the realities of growth, rebuilding after a dip, navigating pregnancy while running a business, and the mindset shifts that come with stepping into a new season of life and leadership.This conversation is honest, practical, and incredibly refreshing for any coach or service provider who wants to grow sustainably, protect their capacity, and build a business that actually aligns with the life they want.In this episode, we cover:Building a lean, sustainable business modelWhat happens when your business dips and how to rebuildSystems and structure for scaling with less stressPregnancy, motherhood, and business ownershipBoundaries, identity, and redefining successWhy profit, time, and lifestyle matter more than revenue aloneOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 3/23/26 | ![]() 261. Sales Lessons That Doubled Our Conversion Rate | If you are getting on sales calls but not closing as many clients as you want to, this episode is going to change the way you approach sales forever. In this episode, I share the four biggest sales lessons I learned from working with a sales coach that helped us double our conversion rate, even while working mostly with cold leads.These lessons are simple, practical, and incredibly powerful when implemented properly. If you want higher conversion rates, better quality clients, and more confidence on sales calls, this episode is for you.In this episode, you will learn:Why a pre-call process dramatically increases conversion ratesHow to turn cold leads into warm and hot buyersThe importance of highlighting the real pain point on sales callsWhy going deeper on one problem increases salesHow to handle objections with curiosity instead of pressureWhy holding clients to a higher standard increases conversionsOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 3/16/26 | ![]() 260. 3 Lead Generation Strategies Every Coach Needs In 2026 | In this episode, Sofia breaks down the three core lead generation strategies every coach needs to understand in 2026. If attracting clients consistently feels confusing or overwhelming, this conversation simplifies the entire process so you can focus on what actually works.Sofia explains how organic marketing, collaboration marketing, and paid marketing each play a different role in growing your audience and scaling your coaching business. She also shares how her own strategy evolved from fully organic to a scalable system powered by ads, while still using content and collaborations to nurture trust and convert clients.In this episode you’ll learn:The 3 core ways to generate leads in your coaching businessWhy organic marketing is the foundation most coaches start withHow collaboration marketing can grow your audience fasterWhen paid ads become the most scalable lead generation strategyWhy only 3% of your audience is ready to buy at any given timeThe type of content that attracts new leads at the top of your funnelCommon lead generation mistakes coaches makeHow to choose the right strategy for your stage of businessOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 3/9/26 | ![]() 259. How Jonah Doubled His Business In 12 Months | What if scaling was less about more offers and more about deeper relationships?In this Behind the Business conversation, I sit down with Jonah, a business coach for magicians, who has grown to consistent 60K months with one offer, a tight niche, and an obsession with retention.We unpack his journey from free podcasting for years, to 27K months, to a revenue drop post-COVID, and back up to sustainable growth. We talk about closing programs, simplifying the model, building community, and why retention can be more powerful than constant acquisition.In this episode, you will learn:Why one offer can outperform multiple income streamsThe real reason lower ticket clients often do not implementHow retention can double your revenue without doubling new salesCreative ways to increase lifetime value and deepen relationshipsWhy small niche markets require a different growth mindsetHow community driven programs compound value over timeIf you are craving simpler scale and deeper impact, this conversation will expand your thinking.Other Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 3/2/26 | ![]() 258. How I Plan a $160K Month in My Coaching Business | In this episode, I am mapping out March 2026 in real time. No script. No overthinking. Just a transparent look at how I am planning a $160,000 month and testing new scalable strategies inside my business.I break down my weekly workshop strategy, why I am introducing a paid workshop again, how I am thinking about ad spend, and the sales bottlenecks I am actively solving as we scale toward multi million revenue.What you will learn:How I set revenue targets that actually stretch meWhy I run weekly free workshops and when I introduce paid onesHow I think about ad spend at scaleTesting a sales call free application processWhere the real bottleneck is as you growIf you are scaling toward consistent six figures per month and want to simplify while growing, this episode will show you exactly how I am thinking about it.Other Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 2/23/26 | ![]() 257. How To Scale Your Coaching Business To 30K Months (Step-by-Step Roadmap) | If you are stuck tweaking your logo instead of signing clients, this episode is your wake up call.In this raw Behind the Business conversation, we talk about doing the unsexy work in the early stages of business. From cold outreach and tracking revenue generating tasks to raising your prices and investing before you feel ready, this episode breaks down what it actually takes to move from dabbling to scaling.We also unpack systems, branding, organic versus ads, profit margins and the mindset required to stop playing small.In this episode, you will learn:Why 2 percent conversion changes how you see your numbersHow to stop doing comfortable tasks and start doing revenue generating onesWhen to hire and when to stay scrappyHow to raise your prices without tying them to your self worthThe truth about organic content versus paid adsWhy overpaying is often the cost of growthIf you want bigger months, you need bigger decisions.Other Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 2/17/26 | ![]() 256. The Mindset Shifts That Made Us Millions | If you feel stuck at 10k, 30k or any income plateau, this episode will change how you see it.In this Behind the Business conversation, Jonah and I unpack the invisible ceilings that keep coaches stuck and the mindset shifts that allowed both of us to more than double our revenue. We talk about identity expansion, fear around ad spend, investing in support, and why “hard” is often just a story you are telling yourself.In this episode, you will learn:Why you cannot outgrow your current identityThe real reason 20 to 30k months feel like a plateauHow mindset upgrades naturally create better strategyWhy focusing on ROI instead of cost changes everythingThe truth about “hard work” in businessA powerful mantra to use when things feel overwhelmingIf you are ready to expand your capacity and raise your minimum standard, this one is for you.Other Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 2/9/26 | ![]() 255. I Make $100K+ Per Month And Here’s What No One Tells You | In this raw and unfiltered episode, Sofia takes you behind the scenes of her business like never before. From scaling to $150K months to the very real struggles that come with team expansion and leadership, she opens up about what’s working—and what’s feeling hard. This is not a “how-to” episode. It’s a real-time look at growth, messiness, and building a business that can hold it all.Here’s what you’ll learn in this episode:What it actually feels like to scale from $30K to $150K monthsThe biggest challenges Sofia is facing right now as a 6-figure/month coachWhy hiring doesn’t always free up time immediately—and how to navigate itWhat it takes to expand your leadership and energetic capacityWhy letting go of control is the scariest (and most necessary) growth moveOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 2/2/26 | ![]() 254. How I Scaled from 30K to 150K Months in One Year | In this episode of Behind the Business, I’m sharing the exact shifts that took me from 30k to 150k cash months in under a year. I break down the mindset breakthrough that unlocked my next level, the strategy that finally scaled my results, and the systems that gave me back my time. If you’ve been feeling plateaued or overwhelmed by growth, this episode is your permission slip to simplify, scale, and succeed.Here’s what you’ll learn:The hidden belief that kept me stuck at 30k monthsHow one decision with paid ads changed everythingThe power of mastering one event (and how we ran it 12x)What data to focus on for rapid revenue growthWhy getting the right support is non-negotiableOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 1/26/26 | ![]() 253. How to Choose the Right Niche for Your Coaching Business | Struggling to figure out your niche? You’re not alone—and this episode will show you exactly how to get clarity fast. Sofia breaks down the real reason so many coaches stay stuck and shares a step-by-step process to help you choose a niche that not only feels aligned but also sells.You’ll learn:Why your niche is the foundation of your businessHow to validate your niche through market researchWhat to include in your ideal client profileHow to create a bold, clear “I help” statementThe 3 universal desires your niche must tap intoWhy niching down actually helps you stand out and charge moreOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 1/19/26 | ![]() 252. 6 Steps To Create a Spacious Business Model | If you're craving more freedom in your calendar and your income, this episode is for you. Sofia walks you through six essential steps to create a spacious business model so you can grow to 30K months (and beyond) without burning out.She shares what it really means to scale sustainably, why being constantly “on” is sabotaging your growth, and how to build systems that work for you—even while you sleep.What you’ll learn in this episode:The #1 mistake keeping coaches overwhelmed and underpaidHow to structure a scalable offer clients actually wantThe systems that support client results and your energyHow to attract leads without being glued to your phoneWhat a freedom-first calendar really looks likeThe real ROI of delegating before you're "ready"Other Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 1/12/26 | ![]() 251. How To Move From 1:1 Coaching To Group Coaching | If you’ve been doing one-on-one coaching and wondering how to scale your impact and income, this episode is for you. Sofia breaks down the exact process for transitioning into group coaching with ease and confidence. She shares her personal journey, common fears, and the five essential steps to make the switch without burning out—or overcomplicating it.Whether you're starting fresh or already experimenting with groups, this episode will give you the mindset, structure, and strategy you need to launch a group offer that’s scalable, supportive, and deeply transformational.You’ll learn:The #1 mindset shift to sell group coachingHow to structure and package a high-value group programWhat systems and processes you need to lead at scaleHow to transition your current 1:1 clients with integrityWays to build a magnetic and engaged group communityOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 1/5/26 | ![]() 250. If I Wanted To Double My Business In 2026, Here’s What I’d Do | If I wanted to double my coaching business in 2026, here’s exactly what I’d do. In this powerful episode, I break down the five core areas I would prioritise if I were starting fresh with the goal of doubling my income, impact, and momentum. This isn’t about doing more—it’s about doing better, smarter, and in full alignment with your vision.Whether you’re just getting started or ready to scale past six figures, you’ll walk away with clarity, direction, and a strategic roadmap for creating massive results this year.You’ll learn:Why auditing your business model is essential before scalingHow to strengthen and double your lead flowThe non-negotiables of a high-converting sales processWhat tasks to delegate for more time and profitHow to embody the identity of a high-level CEOOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 12/29/25 | ![]() 249. My Hardest and Most Important Lessons From 2025 | 2025 was a transformative year in both business and life—and in this powerful episode, Sofia shares the five most important and challenging lessons she learned while scaling to consistent $100K months with more ease than ever before.You’ll get a behind-the-scenes look at what actually created exponential growth, the mindset shifts that unlocked expansion, and how Sofia navigated the highs and lows of leadership.In this episode, you’ll learn:• Why taking risks before you’re ready is the real growth edge• How identity—not just strategy—scales your income• The secret to scaling sustainably without burnout• How nervous system regulation impacts leadership• Why not every season needs to be about growthOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
| 12/22/25 | ![]() 248. How I Built a $2M Coaching Business From Nothing | In this powerful episode, I share how I scaled my coaching business from absolute zero to over $2 million in under five years—without burning out. I started with no experience, five casual jobs, and zero support during a global pandemic. What made the difference? Mindset.You’ll learn the exact five mindset shifts that changed everything for me, and how you can apply them to rapidly grow your own coaching business—regardless of your current circumstances.What you'll learn:Why deciding is more powerful than hopingThe truth about taking messy, imperfect actionThe power of solving one problem for one personHow to build scalable offers (even early on)How to stay consistent through tough seasonsOther Links:Latest Resources: HereInstagram: @sofiarosebernardiWebsite: HereWork Together: Here | — | ||||||
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