
Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 7 chart positions in 7 markets.
By chart position
- 🇦🇺AU · Design#9300K to 1M
- 🇺🇸US · Design#1415K to 30K
- 🇸🇪SE · Design#1471K to 10K
- 🇿🇦ZA · Design#2110K to 30K
- 🇳🇿NZ · Design#2510K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
166K to 560K🎙 ~2x weekly·38 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
332K to 1.1M🇦🇺89%🇺🇸3%🇿🇦3%+4 more - Active Followers
Loyal subscribers who consistently listen
133K to 448K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 14 epsHost
Recent guests
Recent episodes
43. Design vs Styling: The Hidden Steps Behind Every Great Project with Bea Lambos
Jun 24, 2026
Unknown duration
42. Building the Vision: A Builder's Perspective on Design with JW Projects
Jun 10, 2026
34m 46s
41. Scaling a Trade Supply Business with GatherCo
May 27, 2026
1h 07m 29s
40. Inside Folk Studio: People-First Design and the Discipline of No
May 13, 2026
46m 15s
39. Inside Cosentino: How Stone Innovation Is Redefining Surfaces
Apr 29, 2026
39m 33s
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
Login
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 | ![]() 43. Design vs Styling: The Hidden Steps Behind Every Great Project with Bea Lambos | What does an interior stylist actually do?It's a role that most people only notice in the final image. The beautifully photographed home, the perfectly layered living room, or the project that lands in a magazine. But behind those images is a creative process that most people never see.In this episode of “Behind The Design”, I sit down with interior stylist Bea Lambos to talk about the world of styling, photography, and visual storytelling. We discuss what happens before a project is photographed, how stylists work alongside photographers and designers, and why styling is about much more than placing beautiful objects in a room.We also explore the challenge many homeowners face when trying to define their style, and Bea shares a simple piece of advice that can make the process feel far less overwhelming.In This Episode, We Discuss:➡️ Why Bea transitioned from interior design into styling➡️ What really happens on a photoshoot day➡️ The relationship between stylists, photographers, and designers➡️ How styling helps tell the story of a project➡️ The difference between styling for everyday living and styling for photography➡️ Why some of the best creative outcomes come from flexible briefs➡️ The role emotion plays in creating memorable spaces➡️ How to discover your personal style by identifying what you don't like➡️ Common misconceptions about interior photography and publication shoots➡️ Why great styling often goes unnoticed when it's done wellOne of my favourite insights from this conversation is Bea's belief that finding your style doesn't always start with what you love. Sometimes it starts with understanding what you don't.If you've ever looked at a finished project and wondered how it all comes together, this episode offers a great behind-the-scenes look at one of the most important and least understood parts of the design process.Enjoyed this episode? Feel free to share it with a friend, colleague, or fellow design enthusiast, and don't forget to follow the podcast for more conversations exploring the people, processes, and passion behind great design.------------Follow Bea Lambos:IG - https://www.instagram.com/beaandcostyle/Website - https://beaandcostyle.comPinterest - https://au.pinterest.com/Beaandcostyle/LinkedIn - https://www.linkedin.com/in/bea-lambos-622aa7143/Substack - https://substack.com/@bealambos1Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_ ------------Chapters00:00 - Why Finding Your Style Starts With What You Don't Like03:09 - Why Bea Chose Interior Styling Over Interior Design05:20 - The Reality of Styling for Professional Photoshoots08:49 - What Happens Before an Interior Photography Shoot?09:35 - How Long Does It Take to Style a Home for Photography?10:32 - The Hidden Tricks Behind Magazine-Worthy Interiors14:51 - What Most People Get Wrong About Interior Styling15:17 - Styling to the Frame: How Great Interior Photos Are Created17:28 - Professional Styling vs Everyday Living18:38 - How Styling Shapes the Story of a Space19:44 - Inside the Stylist and Photographer Partnership28:35 - Building Confidence in Your Personal Design Style51:35 - Will AI Change the Future of Interior Styling?------------Keywordsinterior stylinginterior stylisthome styling tipsinterior photographydesign photographymagazine worthy homesinterior design processstyling for photoshootsarchitectural photographyhow to find your design styleinterior design inspirationhome decorating tipsdesign storytellinginterior design podcastBea LambosCamilla IngallBehind the Design podcast | — | ||||||
| 6/10/26 | ![]() 42. Building the Vision: A Builder's Perspective on Design with JW Projects✨ | residential constructionheritage renovations+4 | Jack Williams | JW Projects | SydneyPaddington+2 | constructiondesign+6 | — | 34m 46s | |
| 5/27/26 | ![]() 41. Scaling a Trade Supply Business with GatherCo✨ | business growthtrade supply+4 | James McCarthy | GatherCo | Australia | business decisionsgrowth challenges+3 | — | 1h 07m 29s | |
| 5/13/26 | ![]() 40. Inside Folk Studio: People-First Design and the Discipline of No✨ | people-first designinterior design+3 | Mariah Burton | Folk Studio | Sydney | interior designFolk Studio+4 | — | 46m 15s | |
| 4/29/26 | ![]() 39. Inside Cosentino: How Stone Innovation Is Redefining Surfaces✨ | material innovationsustainability+3 | Erin Payne | Cosentino | — | engineered stonezero silica+3 | — | 39m 33s | |
| 4/15/26 | ![]() 38. Details That Define Merivale: Secrets of Great Design with Nasim Köerting✨ | hospitality designcareer journey+4 | Nasim Köerting | Merivale | LondonAustralia | design milestoneslarge-scale design+5 | — | 42m 12s | |
| 4/1/26 | ![]() 37. Beyond Trends: Creating Timeless Design with Nelli Hegi✨ | timeless designcreative voice+4 | Nelli Hegi | Hegi Design House | — | timeless designNelli Hegi+5 | — | 42m 34s | |
| 3/18/26 | ![]() 36. Bespoke Furniture vs Scalable Design: Tim Noone’s Approach✨ | bespoke furniturescalable design+4 | Tim Noone | Tim Noone Furniture | — | furniture makingcustom furniture+5 | — | 35m 17s | |
| 3/4/26 | ![]() 35. Setting Boundaries as an Interior Designer (Without Losing Clients)✨ | interior designsetting boundaries+3 | Kate Lawrence | Kate Lawrence InteriorsSleep Ins | — | interior designboundaries+3 | — | 31m 05s | |
| 2/18/26 | ![]() 34. Inside the Process: How Luxury Joinery Is Really Built✨ | custom joineryfurniture design+4 | Luke | Élan JoinerySKUPA | — | joineryfurniture+5 | — | 33m 49s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 1/28/26 | ![]() 33. From Vintage Store to National Brand: The MCM House Story✨ | furniture designbrand building+3 | Charles Hinckfuss | MCM House | Australia | MCM Housefurniture+6 | — | 41m 06s | |
| 1/7/26 | ![]() 32. Quiet Luxury Explained: Inside Daniel Boddam’s Design Philosophy✨ | quiet luxurydesign philosophy+5 | Daniel Boddam | Daniel Boddam StudioUnfolded | Australian | quiet luxurydesign philosophy+5 | — | 37m 15s | |
| 12/17/25 | ![]() 31. From Designer to Owner-Builder: Lessons Learned on the Job with Stephanie Ferrara✨ | design studioowner-builder+4 | Stephanie Ferrara | Laidback Lee Design | Covid | designrenovation+5 | — | 50m 07s | |
| 11/26/25 | ![]() 30. Women Redefining Leadership Through Creative, Multidisciplinary Design✨ | multidisciplinary designcreativity and business+3 | Dani Dean | The Make HausDavid Jones Flower Show | — | multidisciplinary studiocreative entrepreneurship+6 | — | 53m 09s | |
| 11/5/25 | ![]() 29. The Art & Science of Facade Design: How Troy Donovan Shapes Iconic Buildings✨ | facade designarchitecture+5 | Troy Donovan | Prism FacadesGrimshaw Architects+2 | New ZealandSydney | facade designarchitecture+8 | — | 42m 28s | |
| 10/15/25 | ![]() 28. Creative Burnout, Boundaries & The Business of Design - Lessons from Smac Studio | This episode of Behind the Design features Shona McElroy from Smac Studio, one of Australia’s most exciting emerging interior designers. What began as a side project has evolved into a thriving studio known for its bold use of materials, thoughtful detail, and high-end residential interiors that balance precision with personality.In this honest and grounded conversation, Shona opens up about the realities of building a creative business; from hiring the right people and managing clients to setting boundaries, avoiding burnout, and staying inspired in a fast-moving design industry.Expect to learn:How Smac Studio grew from an “accidental” start-up into a five-person design studioThe secret to scaling without losing your creative identityHow to build client trust and set boundaries that protect your processWhy burnout and imposter syndrome are part of every creative’s journeyThe truth behind design trends like Modern Spanish and Modern MediterraneanWhat it takes to grow a sustainable, fulfilling design businessWhether you're an interior designer, architect, or creative founder, this episode will inspire you to grow with confidence and clarity. And if you're planning to renovate or build from scratch, this podcast is packed with insights to guide your journey.Connect with Smac Studiohttps://www.instagram.com/smac_studiohttps://www.smacstudio.com.au/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Welcome to Behind the Design00:00:36 – Meet Shona from Smac Studio00:02:01 – How Smac Studio Began00:05:15 – Scaling a Design Business00:06:00 – Delegation and Building a Team00:08:05 – Balancing Growth and Client Demands00:10:12 – Design Trends vs. Timeless Interiors00:13:24 – Creating Trust with Design Clients00:15:13 – Developing a Signature Design Style00:17:33 – Why the Concept Phase Matters00:20:17 – Managing Revisions and Client Feedback00:26:05 – Modern Spanish & Mediterranean Design Trends00:28:50 – Social Media’s Impact on Interiors00:30:29 – DIY vs. Professional Interior Designers00:34:10 – Career Highs, Lows & Lessons Learned00:39:54 – People Pleasing in Creative Business00:43:54 – Dealing with Burnout in Design00:47:40 – Recovering and Regaining Creativity00:51:15 – Building Team Culture & Collaboration00:55:00 – Imposter Syndrome in Design00:58:41 – What’s Next for Smac Studio* Smac Studio* Shona McElroy* Interior design podcast* Creative burnout* Design business tips* Scaling a design studio* Boundaries with clients* Australian interior designer* Modern Mediterranean design* Modern Spanish interiors* Creative entrepreneurship* Managing design clients* Signature design style* Imposter syndrome in design | — | ||||||
| 9/24/25 | ![]() 27. How Vicello Built a Thriving Joinery Studio Without a Plan | This episode of Behind the Design features Leon and Victoria Pirrello, the couple behind Vicello. What began in their garage has grown into a thriving joinery and design studio with a team, factory spaces, and a reputation for delivering bespoke interiors across NSW. Their journey is one of courage, collaboration, and saying yes to projects that stretched them well beyond their comfort zone.They share how Vicello was built step by step - balancing marriage, parenting, and business - while carving out a niche in guiding clients through every stage of the joinery process. From technical precision to meaningful collaboration with architects and designers, their approach blends craftsmanship with connection, offering valuable lessons for anyone in design, construction, or business.Expect to learn:How Vicello went from garage projects to full-home fitoutsWhy early collaboration with joiners saves time, money, and mistakesThe creative and technical process behind high-end bespoke joineryHow to lead a family-run business with clear roles, values, and purposeThe importance of emotional intelligence in design and businessIf you're an interior designer, architect, builder, or business owner in the design space - this episode is a must.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Behind the Design Intro00:01:52 – Meet the Guest00:02:00 – How the Business Began00:05:39 – Design Process Overview00:12:04 – Working with Architects00:13:53 – Family Business Dynamics00:16:34 – Compassionate Leadership00:18:05 – Favourite Projects & Growth00:20:08 – Drafting Team’s Role00:22:34 – Ideal Clients & Fit00:25:40 – Relationship-Driven Projects00:29:27 – Portfolio & Client Privacy00:33:54 – Shift to Construction & Joinery00:35:09 – Passion for Collaboration00:39:25 – Seamless Client Experience00:43:18 – Building a Business Together00:44:24 – Advice to Younger Creatives00:47:23 – Emotions in Entrepreneurship00:49:28 – Managing Creative Stress00:49:58 – Quick Fire Questions* bespoke joinery* high-end interiors* family business success* interior design business* designer-builder collaboration* Vicello * scaling creative businesses* behind the scenes interior design* building a business with your spouse* Australian design podcasts* female founders in construction* working with your partner business* custom cabinetry and joinery* emotional intelligence in business* early engagement trades* client experience design industry | — | ||||||
| 9/3/25 | ![]() 26. Redefining Interior Design: AI, Construction & Female Insight with Jenn Bliss | This episode is a true reflection of creativity, resilience, and the beauty of turning life’s challenges into meaningful design. In this episode of Behind the Design, we sit down with Jenn Bliss, the visionary behind some of Port Stephens’ most admired homes, including the much-loved Talm Beach House.What began as a love for interiors sparked in childhood has grown into a career that blends design, renovation, and storytelling. Jenn shares her journey from Cape Town to the Australian coast, building a family business in construction and design, and creating spaces that feel deeply personal. She opens up about the juggle of motherhood and business, the realities of living through renovations, managing trades on site as a woman in the industry, and why she believes the rise of AI has only made human creativity and connection more valuable than ever.Expect to hear about:The story behind Talm Beach House and how it became an iconic coastal escapeBalancing motherhood, business, and the messy middle of renovationsThe realities of living in a renovation (and what no one talks about it)Navigating respect and confidence as a woman in the construction industryWhy AI will never replace the power of human creativity and connectionHow Jenn avoids burnout and stays aligned with her “why”If you’re craving inspiration, wondering how to bring more authenticity into your creative projects, or simply need to hear that it’s okay to embrace imperfection, this episode is for you. Tune in to hear Jenn’s honest, warm, and refreshing take on design, resilience, and the power of following your instincts.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:02:04 – Meet Jenn: Designer & Stylist00:03:41 – Childhood Passion for Interiors00:06:19 – Building Tom Beach House00:10:07 – Marketing Tom on Airbnb00:11:40 – Renovating Ambers & Family Homes00:14:44 – Balancing Motherhood & Career00:17:46 – Spotting Burnout in Design00:21:27 – Breaks for Creativity & Health00:22:55 – Women in Construction Respect00:28:06 – Choosing the Right Trades00:29:43 – AI in Design Industry00:30:38 – Human Creativity vs AI00:36:42 – Imposter Syndrome in Design00:43:38 – Interior Design Process00:45:26 – Room-by-Room Mood Boards00:47:11 – Personalizing Spaces with Story00:48:30 – Advice to Younger Self00:51:05 – Jenn’s Journey to Australia00:57:05 – Community & Energy in Design* interior design podcast 2025* Airbnb home styling tips* Tom Beach House Port Stephens design* women in construction challenges* balancing motherhood and career* how to avoid burnout as a creative* AI vs human creativity in design* real life renovation stories* Cape Town to Australia designer journey* coastal home design inspiration | — | ||||||
| 8/13/25 | ![]() 25. Inside the World of Interior Styling: Laura Rees' Journey & Styling Secrets | This episode is a true testament to the power of taking risks, following your creative instincts, and the beauty of building a business that reflects your passion. In this episode of Behind the Design, we chat with Laura, the creative mind behind Laura Rees Styling. What began as a leap into freelancing has grown into a thriving interior styling business, bringing unique and personal touches to spaces, from private residences to editorial shoots. Laura shares her journey from the corporate world to the creative chaos of freelancing, balancing motherhood with styling, and highlighting the importance of working with the right people and trades on-site to bring each project to life.Expect to hear about:How stepping away from corporate life led to a creative businessBalancing family life and freelancing with chaos and beauty!The artistry behind styling for the camera and what it takes to get that perfect shotThe value of building authentic relationships with clients, photographers, and suppliersTips for aspiring stylists and creatives who want to take the leap into freelancingThe upcoming workshops Laura’s launching to help others style with intentionIf you’re craving inspiration, wondering how to turn your creative passion into a business, or simply need to hear that it’s okay to embrace the messy middle of any project, this episode is for you. Tune in to hear Laura’s raw, real, and refreshing take on building a creative career on your terms. Plus, get ready to feel motivated to trust your instincts and make bold moves, because life’s too short to play it safe. Don’t forget to subscribe for more creative insights and behind-the-scenes stories from the design world.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Introduction to Laura’s Interior Styling Journey00:01:32 – From Corporate Career to Freelancing in Styling00:05:56 – Support, Risk-Taking & Building a Creative Business00:07:59 – Collaboration & Relationships in the Interior Styling Industry00:10:23 – The Realities, Challenges & Rewards of Styling00:15:19 – McMaster’s Beach Project: Styling a Coastal Home00:17:48 – Styling for the Camera & Creating Perfect Vignettes00:20:51 – Sourcing Unique Pieces & Standing Out as a Stylist00:22:52 – How COVID-19 Impacted the Styling & Art World00:24:01 – Working with Photographers & Navigating Shoot Days00:28:01 – Problem-Solving & Managing On-Set Challenges00:30:11 – Inspiration, Sourcing & Growing Industry Connections00:31:56 – Social Media, Lighting & Trusting Your Creative Vision00:36:34 – Advice & Top Styling Tips for Aspiring Designers00:45:38 – Collaboration, Overcoming Self-Doubt & Client Success00:50:14 – Patience, Persistence & Recharging Your Creativity00:52:46 – Where to Connect with Laura Rees* Interior Styling* Freelance Interior Design* Styling Tips* Creative Career* Interior Design Business* Design Inspiration* Freelance Life* Styling for Photoshoots* Home Styling Ideas* Creative Entrepreneurship* Designing with Purpose* Styling Secrets* Building a Design Brand* Collaboration in Design* Balancing Family and Freelance* Interior Design Process* Personalized Home Design* Styling Inspiration* Women in Design* Interior Design Journey | — | ||||||
| 7/23/25 | ![]() 24. Interior Design with Soul: Nina’s Story Behind Paloma Studios and That 70s Bungalow | This chat felt especially authentic and creatively energising. What began as a passion project has unfolded into a full-bodied creative business: storytelling through space, reimagining nostalgic design moments, building community, and saying "why not?"In this episode of Behind the Design, Camilla sits down with Nina, the creative founder of Paloma Studios and the visionary behind That 70s Bungalow, to unpack how a personal renovation project blossomed into a soulful, full-time design business.From DIY renovations in Newcastle to building an interior design brand rooted in emotion, storytelling, and bold aesthetics - Nina shares her journey of saying yes to creativity, even without the “perfect plan.”We dive into:How a first home reno sparked a design careerTurning passion projects into a profitable businessBalancing motherhood with building a creative brandDesigning with feeling instead of following trendsThe early days of Paloma Studios and growing a recognisable aestheticCollaborating with suppliers and sourcing with intentionDealing with imposter syndrome in the interior design industryTips for renovators, creatives, and women starting from scratchIf you’re dreaming of your own creative pivot, in the messy middle of a project, or simply obsessed with nostalgic interiors and storytelling through design - this episode is your permission slip.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_Follow Paloma Studios:https://www.palomastudios.com.au/https://www.instagram.com/palomastudios_/00:00:00 – Welcome to the Show00:01:28 – Meet Nina of Paloma Studios00:01:46 – From Reno to Design Career00:05:36 – Building Client Trust00:07:33 – ADHD & Creative Workflow00:07:53 – Starting Paloma Studios00:15:26 – Designing by Feel, Not Trends00:15:54 – Playing with Colour & Risk00:16:08 – Solving Design Challenges00:20:45 – Balancing Motherhood & Business00:23:40 – Tackling Imposter Syndrome00:23:57 – Leading with Authenticity00:28:22 – Crafting a Unique Style00:31:03 – Pinterest as Design Tool00:32:30 – Five Minute Blinds Collab00:34:06 – Staying Open in the Process00:35:42 – Strong Supplier Relationships00:40:06 – Inside Client Consultations00:47:22 – Advice for New Designers00:49:01 – Mood Boards that Work* Interior Design* Creative Journey* Home Renovation* Design Podcast* Women In Design* Colorful Interiors* Paloma Studios* Interior design career journey* Paloma Studios founder* Women in design business* Creative entrepreneur story* Bold home interiors* Emotional design over trends* Renovation to design studio* Self-taught interior designer* Designing with color and feeling* Balancing motherhood and creativity | — | ||||||
| 7/2/25 | ![]() 23. Creating Functional Art Inspired By Nature - This is Dimitris Story | In episode 23 of Behind the Design, we sit down with Dimitri Vargas, the visionary behind a flourishing custom furniture business that specialises in handcrafted, Australian-made pieces. Dimitri shares his inspiring entrepreneurial journey, from starting his career in the design world during the 2020 lockdown to now running a successful furniture company. He dives deep into his creative process, the challenges of managing a growing business, and the importance of local sourcing in the furniture industry.We cover:Dimitri’s beginnings as a commercial interior designer and his pivot into furniture making during the COVID-19 pandemic.How Dimitri's company blends craftsmanship with innovation, pushing the boundaries of what furniture can be.How working with both industry trade professionals and retail customers, bridges the gap between expert, custom designs and everyday living.The journey from building pieces in his garage to managing a team and scaling a creative business.The importance of using Australian-made materials and the challenges that come with high-quality, locally sourced production.Insights into prototyping, custom designs, and the benefits of offering personalised pieces to clients.This episode is a must-listen for aspiring entrepreneurs, customers seeking personalised pieces, design lovers, and anyone curious about growing a business without compromising on creativity or craftsmanship. Dimitri’s journey is full of lessons on perseverance, the importance of community, and the art of building a unique brand.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Intro & Origins00:01:27 – Meet Dimitri00:02:57 – Made in Australia: Pros & Cons00:05:26 – Managing Workload & Delegation Strategies00:10:55 – Building Your Team & Outsourcing Tips00:11:59 – Designing Product Lines: Concept to Prototype00:15:54 – Material Selection: Preferences & Insights00:21:11 – Scaling Production: Design to Manufacturing00:22:30 – Avoiding Burnout: Creativity & Work-Life Balance00:27:59 – Prototype Testing & Safety Equipment Essentials00:31:09 – Balancing Business Growth & Personal Passions00:32:23 – Growth Strategies: Scaling vs Maintaining Size00:33:38 – Sales Channels: Retailers vs Designers00:38:13 – Time Management in Prototyping00:38:37 – Future Vision: Business Goals & Roadmap00:42:36 – Advanced Testing & Warehouse Expansion00:44:16 – Highlight Project: Taree Case Study00:46:02 – Innovation in Large-Scale Experiments00:47:02 – Spotlight: Karaoke Dance Floor Design00:48:21 – Closing Thoughts & Contact Details00:48:50 – Outro* Custom Furniture* Furniture Design* Australian Made Furniture* Dimitri Vargas Furniture* Furniture Prototyping* Bespoke Furniture Design* Creative Business Growth* Sustainable Furniture* Australian Furniture Makers* Handcrafted Furniture* Small Business Scaling* Entrepreneurial Journey* Furniture Business Tips* Interior Design and Furniture* Behind the Design Podcast* Furniture Design Innovation* Business Mindset for Creatives* Creative Entrepreneurship* Sourcing Local Materials* Custom Furniture Process* Furniture Industry Insights | — | ||||||
| 6/11/25 | ![]() 22. Behind the Success of Studio xOx: Tiling, Trust & Australian-Made Growth | In this episode of Behind the Design, Jonathan Tsoupis takes us through his unique entrepreneurial journey, revealing the story behind his success in the tile and design industry. From humble beginnings as a young tiling apprentice to building a thriving business, Jonathan shares insights into the evolution of his company, Studio xOx. He also dives deep into his mindset on business, work ethic, and the importance of local sourcing in today’s competitive landscape.How Jonathan started his journey at a young age, repairing phones and transitioning into tiling.Learn about the transformation from Amalfi Tiles to Studio xOx, including the challenges and triumphs of running a tile business.Jonathan shares his philosophy of putting customers first and how this mindset led to significant business growth.The role his wife and family have played in his journey, offering support and valuable advice throughout the years.The shift towards using Australian-made products and the benefits of sustainable sourcing in the industry.This episode is a must-listen for aspiring entrepreneurs, those in the design and construction industries, or anyone interested in building a business with a focus on quality, customer satisfaction, and sustainable practices. Jonathan’s story is filled with lessons on resilience, growth, and the importance of trust in business relationships.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 - Episode Introduction00:01:21 - What You’ll Learn00:01:59 - Meet the Guest00:03:32 - Guest’s Success Journey00:13:59 - Amalfi Tiles to Studio xOx00:16:38 - Business Growth & Innovation00:16:55 - In-house Design Services00:20:55 - Sustainable Design Practices00:21:32 - Lighting in Interior Design00:22:51 - Customer-Centric Approach00:24:00 - Motivation & Inspiration00:24:24 - Building Business Connections00:25:22 - Overcoming Business Challenges00:30:10 - Support Systems for Success00:32:14 - Australian Made Products00:34:22 - Future Business Goals00:35:51 - Commercial Project Success00:36:39 - Heritage Building Challenges00:37:36 - Why We Love Australian-Made00:37:54 - Quality Over Profit00:42:09 - Educating Clients on Products00:42:24 - Shifting Customer Preferences00:46:33 - Transparency & Trust in Business00:46:57 - The Power of Word-of-Mouth00:47:13 - Business Motivation & Purpose00:48:04 - Prioritizing Quality Over Profit00:51:25 - Personal Success Habits00:52:09 - Sleep & Performance Routines00:53:39 - Morning Routines for Success00:54:49 - Productive Work Habits00:55:29 - Self-Care & Well-Being01:00:05 - Work-Life Balance Tips01:01:35 - Building Strong Relationships01:03:52 - Key Takeaways01:04:13 - Outro & Stay ConnectedEntrepreneurshipTile IndustryStudio xOxTiling BusinessAustralian-made ProductsDesign and ConstructionSustainability in DesignBuilding Business RelationshipsCustomer-Centric BusinessSmall Business GrowthBehind the Design PodcastHome Renovation TipsDesign TrendsBusiness MindsetBusiness SupportQuality ProductsSmall Business SuccessSustainable SourcingTile Business GrowthEntrepreneurial Journey | — | ||||||
| 5/21/25 | ![]() 21. The Design - Build Relationship No One Talks About. | In this episode of Behind the Design, I sat down with my producer, Andrew for a candid Q&A session unpacking the real-world process of collaboration in the design and construction industry. From aligning with architects during early-stage planning, working seamlessly with builders to manage schedules and budgets, to guiding clients through joinery decisions - this episode reveals how intentional collaboration and communication transforms design concepts into practical, beautiful spaces. I share my insights on client engagement, communication pitfalls, and the secrets to delivering both functional and aesthetically compelling results.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 - Introduction00:01:05 - How Interior Designers Collaborate with Architects00:02:36 - Working Effectively with Builders on Design Projects00:04:13 - The Critical Role of Joiners in Custom Interiors00:05:14 - Balancing Functionality with Aesthetic Design00:06:25 - Why Collaboration Is Key in Design and Build00:07:53 - How to Contact Camilla or Collaborate00:08:15 - Final ThoughtsInterior designer architect collaborationBuilding industry podcastWorking with builders and joinersInterior design planning processConstruction design collaborationHome renovation interior designDesign process for new buildsJoinery design tipsPractical vs aesthetic designClient briefing in design projectsBehind the design podcast | — | ||||||
| 4/30/25 | ![]() 20. Sculpting Success: Montana Moore’s Story of Transition, Art, and Creative Collaboration | Behind the Design welcomes the incredibly talented Montana Moore, a Sydney-based self-taught mixed-media artist whose creative journey spans from South Africa to Scotland, and now, the Northern Beaches of Australia.From sculptural pieces to layered painted works, Montana’s art is deeply rooted in emotion, texture, and her profound connection to the natural world. In this episode, we explore her transition from corporate life to a full-time creative career, the transformative power of entering a creative flow state, and the behind-the-scenes realities of a thriving artistic career.We also dive into the dynamic synergy between artists and interior designers, exploring how collaboration can bring a space to life and create a lasting impact for clients.From the glossy highlight reels of social media to the raw truths that push creatives forward, this episode offers an honest and inspiring look at the creative process, creating with purpose, and the realities of building a meaningful career in the art world.Follow Montana:https://montanamooreart.com/https://www.instagram.com/montana_moore_art/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 - Introduction00:01:27 - Meet Montana Moore: Self-Taught Artist & Her Process00:03:47 - Creative Flow, Pressure, and Avoiding Burnout00:07:09 - How Personal Life Shapes Artistic Work00:10:57 - Editing, Failure, and Reclaiming Creative Space00:14:07 - Montana’s Journey: From Corporate to Creative00:20:21 - Rediscovering Art and Launching Montanimal00:26:38 - Overcoming Blocks and Honoring Artistic Voice00:30:31 - The Role of Social Media in an Artist’s Life00:33:51 - Exploring Mediums & Creating Cohesive Collections00:39:28 - Art in Interior Design: Placement & Client Work00:45:38 - Managing Client Relationships and Expectations00:52:47 - How to stay fulfilled and Present in Creative Work00:57:05 - What is the weirdest request Montana has had01:04:38 - Final Thoughts and Key Takeaways | — | ||||||
| 4/9/25 | ![]() 19. Why Successful Leaders Must Leave Their Ego Behind with Artisan Exterior | In this episode, we sit down with Craig from Artisan Exterior, a leading name in natural stone surfaces for residential and commercial spaces, for a powerful conversation on creative leadership, brand building, and staying visionary in the fast-evolving world of interior design, architecture, and construction.From humble beginnings—two mobile displays on utes and a single container of stock—Craig and his brother Chris carved their niche in the pool and landscaping industry through grit, precision, and an obsession with quality. While Chris has since moved into new ventures, Craig has quietly but powerfully steered Artisan Exteriors into a trusted and influential brand, known for its design-forward thinking, premium products, and standout marketing.We unpack what it takes to scale a design-focused business in a competitive market, why stepping back to forecast and think big is essential for long-term success, and how ego can sabotage even the most talented teams. Craig shares his views on branding for builders and designers, the power of trust and team culture, and how staying humble has helped Artisan Exteriors lead with clarity and purpose.Whether you’re an interior designer, architect, builder, or creative entrepreneur, this episode offers rich insights into growing a brand that lasts—by staying rooted in vision, values, and real connection.00:00:00 – The Hidden Cost of Ego in Creative Business00:01:23 – Meet Craig from Artisan Exteriors: A Vision-Driven Brand in the Built Environment00:02:10 – From Utes to Industry: The Origin Story of Artisan Exteriors00:02:46 – Evolution of the Business: Team Changes and Staying True to Vision00:11:01 – What It Really Means to Be a Creative Business Owner00:11:49 – Managing Stress, Mindset & Mental Health in the Construction Industry00:14:51 – Adapting Through Crisis: COVID-19’s Impact on Supply, Projects & Planning00:31:22 – Industry Trends & Global Influence: What’s Inspiring Local Projects00:33:24 – Why Innovation Matters in Design, Architecture & Materials00:36:00 – Specifying Early: The Key to Custom Projects Running Smoothly00:42:18 – The Hidden Challenge: Stock, Storage & Supply Chain Realities00:44:51 – Why the Construction & Design Industry Is More Complex Than It Looks00:46:51 – Delivering Excellence: Project Completion & Client Satisfaction00:48:25 – Standout Projects: Creative Highlights from the Artisan Exteriors Journey00:51:45 – Building Trust: The Power of Authentic Industry Relationships00:52:06 – Lessons from the Job Site: Reflecting on Past Projects00:52:34 – Dropping the Ego: The Key to Sustainable Leadership00:59:37 – Empathy in Business: Sharing the Real Stories Behind the Work01:01:41 – Where to Explore Artisan Exteriors Products & Projects01:02:24 – The Most Chaotic Home Renovation Moments01:02:52 – Managing Project Chaos: What Happens Behind the Scenes01:03:56 – Designing His Own Space: Craig’s Personal Home Journey01:04:50 – Integrating Artisan Products into Everyday Living01:06:01 – How Natural Stone Impacts Function & Feeling in the Home01:06:29 – Future Plans: Dreaming Up the Next Build01:07:15 – Final Thoughts: Leading with Vision in the Built World | — | ||||||
Showing 25 of 43
Sponsor Intelligence
Sign in to see which brands sponsor this podcast, their ad offers, and promo codes.
Chart Positions
8 placements across 7 markets.
Chart Positions
8 placements across 7 markets.
