Belkins Podcast

Companies go upmarket, quit after three bad months, and call it a failed strategy. In this live episode, Yann — co-founder of Userled and former Salesforce enterprise seller — breaks down how enterprise deals actually close, why most ABM programs fail before they start, and the tactics his clients use that most teams haven't figured out yet. Michael and Yann talk about the parts of enterprise sales nobody really prepares you for: months of silence that don't mean rejection, stakeholders who influence decisions without ever joining a call, and the uncomfortable truth that activity and progress aren't the same thing. But the conversation isn't just about strategy. Yann also shares what founder life actually feels like when momentum disappears, how hiring decisions shape the energy of a team, and why some of the hardest lessons in building a company don't show up in any playbook. Yann changed Userled's ICP, survived two brutal quarters, then closed more in October–November than the entire rest of the year combined. And he joined us to share everything he learned. You don't want to miss this one 🔥

Revenue teams are dealing with more tools, more data, more automation - and more pressure - than ever before. Growth isn’t just about selling better anymore. It’s about how the entire revenue engine actually works. For the first time, RevOps isn’t a background function — it’s shaping how companies grow, scale, and make decisions. In this episode of the Belkins Podcast, Michael Maximoff sits down with Jen Igartua, Founder & CEO of Go Nimbly, to unpack what’s really happening inside modern revenue organizations — and why RevOps is suddenly at the center of it all.

AI has changed how B2B marketers work — and how they connect. In this episode, Dr. Amy Cook, Co-Founder and CMO at Fullcast, joins Michael to explore what happens when automation starts replacing authenticity, and how today’s most effective marketers are rebuilding the human side of their craft. Her framework is simple: use AI for knowledge. Leave relationships to humans. Amy brings an unusual perspective to this conversation. She has a PhD in organizational rhetoric (how companies actually persuade people), ran her own agency for 15 years, and spent her early career as a professional violinist performing with the Osmond family. That last credential matters: she learned on stage that audiences always know when something feels rehearsed instead of real. That's exactly what's happening in B2B marketing right now.

Only 1% of HubSpot's 6,500+ partners ever reach elite status. So what do the top 1% do differently? Brendan Walsh built his agency into that exclusive group, but the path had its challenges. He went 7 months without paying himself during a cash crunch and learned when to say no to clients - and crucially, when it's too early to start saying no. In this first-ever Belkins episode recorded LIVE, Michael and Brendan sit face to face to go through the hardest lessons, biggest mistakes, and key decisions that turned Mole Street into a successful consultancy. They dig into what it really takes to build lasting partnerships - both in business and with co-founders - and the expensive lessons most founders learn the hard way.

What do you do when the market crashes and your team starts to panic? ZoomInfo’s CRO James Roth has one rule: don’t lower the bar. In this episode, James opens the playbook on what it really takes to lead a high-performing sales org through chaos. No buzzwords. No theory. Just the hard truths, decisions, and systems that keep ZoomInfo’s revenue engine running—even when headlines scream panic. From stock market volatility to sales team psychology, from discipline under pressure to the revolutionary impact of AI—this episode goes deep.

In this unmissable episode, Peter Caputa, CEO of Databox and the creator of HubSpot’s famous partner program - joins host Michael Maximoff for an unfiltered conversation on SaaS growth, leadership, and the changing dynamics of marketing.

In Episode 10, host Michael Maximoff sits down with Keith Rabkin, Chief Revenue Officer at PandaDoc, a company that reported over $120 million in annual revenue with a customer base of around 60,000 businesses. Keith brings over 20 years of operating experience from industry giants like Google, Adobe, and Johnson & Johnson. He's one of the few individuals to have won the Great Manager Award at Google and is currently mentoring various startups. In this insightful episode, Keith pulls back the curtain on the document handling industry, sharing surprising truths like why "nobody cares about document workflow." Discover how PandaDoc differentiates itself in a crowded market, the rationale behind eliminating SDRs in favor of full-cycle AEs, and the impact of integrating AI into their GTM strategy.

Welcome to the Belkins Podcast! In this episode, we've compiled the best moments from Season 4 of the Growth Podcast - part 2, now rebranded to Belkins Podcast and available on our new YouTube channel. Join our host, Michel Maximoff, Co-Founder & Managing Partner of Belkins, as he engages with industry leaders and experts. Dive into insightful discussions on sales, marketing, leadership, and personal growth. Don't forget to like, comment, and subscribe for more valuable content!

Welcome to the Belkins Podcast! In this episode, we've compiled the best moments from Season 4 of the Growth Podcast, now rebranded to Belkins Podcast and available on our new YouTube channel. Join our host, Michael Maximoff, Co-Founder & Managing Partner of Belkins, as he engages with industry leaders and experts. Dive into insightful discussions on sales, marketing, leadership, and personal growth. Don't forget to like, comment, and subscribe for more valuable content!

Want to build real connections with your customers? In this episode, we dive into the world of social selling with Laura Erdem, Head of Sales at Dreamdata. Laura shares her experiences and insights on the power of personalized content and how LinkedIn can be a game-changer for salespeople. We’re talking about: ◾ Switching from old-school tactics to social selling and what it means for salespeople ◾ A creative approach to booking more appointments (including killer videos) ◾ Building trust with authenticity (because people buy from people they like) ◾ How to find an elusive work-life balance ◾ Time management hacks for busy salespeople Laura’s insights provide a roadmap to building stronger relationships and achieving your sales goals through social selling. Tune in to discover how to stand out in a crowd, foster meaningful connections, and drive sustainable business growth.

How can AI redefine the CRM landscape and take a business like HubSpot to new heights? In this episode, Mark Roberge, Co-Founder of Stage 2 Capital and former CRO at HubSpot, shares his insights on the revolutionary impact of AI on CRM technology and sales roles. Together with Michael Maximoff, they unpack the importance of maintaining a strong team culture, the nuances of customer success for retention, and the evolution of HubSpot’s strategy across various departments. Perfect for entrepreneurs and executives, this episode offers a profound look into leveraging technological advancements in sales and marketing. Tune in to equip yourself with the knowledge to navigate the future of CRM and sales technology effectively.

In this episode, Michael dives deep into the fiercely competitive world of tech conferences with Alex Theuma, a prominent figure in this scene. Alex shares his journey of founding SaaStock, highlighting the challenges and triumphs of creating a standout event in the crowded tech conference market. He also offers insights on delivering value to attendees, sponsors, and exhibitors alike. Venture with us into the heart of the tech conference ecosystem, the importance of quality over quantity, and strategies for engaging modern audiences in an era of content saturation.