
E87: Sony’s Quality Lesson: From Lada to China’s Rise & Why AI is the Future
From Better Business Podcast by Alexei Kouleshov
August 25, 2025 · 8 min
About this episode
The episode discusses Sony's historical decisions and the evolution of quality in business through automation and AI.
In this episode of the Better Business Podcast, I dive into: Why Morita refused to partner with the Soviet Union despite massive offers How Fiat’s 1966 deal created the Lada—an example of stagnation without innovation Why Sony waited until 1996 to enter China, and how “Made in China” evolved from low-quality to global dominance The lesson for today’s business owners: quality in a competitive market now comes from automation, AI, and smarter systems—not just working harder 💬 What do you think—does AI improve quality, or risk lowering it? Drop your thoughts in the comments!
People in this episode
Host: Alexei Kouleshov
Topics covered
- business strategy
- quality improvement
- automation
- AI
- global market
- innovation
Keywords
- Sony
- quality
- AI
- automation
- business strategy
- China
- innovation
- Lada
- Fiat
Mentioned in this episode
Organizations: Sony, Soviet Union, Fiat
Products: Lada
Places: China
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