Between the Silos

HubSpot and ChatGPT are teaming up to make your life much (MUCH) easier. 🤝 👉 In this episode of Between the Silos brings together two powerful voices in the RevOps space: Jen from Vye and Alex Desynoyers, Senior Partner Development Manager at HubSpot. Together, they dig into HubSpot’s brand-new AI-powered Deep Research Connector — and what it means for marketers, sales teams, and data-hungry decision-makers. Alex breaks down: Why sales and marketing teams still feel like they're drowning in data How AI is simplifying reporting, forecasting, and persona insights Real stories from the trenches of frustrated HubSpot users The shift from “Where’s the data?” to “What do we do next?” Whether you’re pulling reports, building strategy, or trying to prove what’s working, this is the episode that will have you rethinking how your team makes decisions. 📍 Learn more about the Deep Research Connector: hubspot.com/ai-tools/openai-connector🎧 Listen now. Your dashboards (and your sanity) will thank you. Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

What if the only thing standing between you and the business you actually want...is a system? In this episode, Vye CEO Jen Lawrence sits down with legendary EOS implementer Mike Paton —a man who's helped 150+ companies and led nearly 2,000 full-day EOS sessions—to reveal what really happens when entrepreneurs stop winging it and start running their businesses on EOS. You'll learn: • The 6 key components of every healthy company • How one owner turned over their entire leadership team—twice—and came out winning • Why data overload is killing your decision-making • What EOS Pure means (and why shortcuts don’t work) Whether you're EOS-curious, EOS-stuck, or EOS-skeptical… this episode will challenge how you think about growth, leadership, and structure. Listen now and discover how to build a business that runs itself—with you in charge. Looking for more intel like this? Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

In a business world obsessed with instant results, one truth remains constant: sustainable growth requires proper foundations, not shortcuts. In this episode, we welcome TJ Bruno, a growth strategist who's seen the expensive fallout when businesses choose shortcuts and cutting marketing spend over investing in and building solid foundations. Find out: Why scrambling for quick wins backfires How siloed departments sabotage your ROI Why cutting marketing when you're behind on your goals will almost ALWAYS end in a setback If you've ever wondered why marketing is the first budget cut when numbers slip, or even considered cutting your marketing spend to improve your bottom line, this episode reveals the critical alignment strategies that transform marketing from a cost center to your most powerful growth driver. ✨ Perfect for CEOs and marketing leaders who want more than just "an okay year" when they sit and look back at their 2025 performance. Feeling like 2025 might not be your best performance year? Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

Want to know how to turn your fancy marketing metrics into actual leads and revenue? In this inaugural episode of Between the Silos, Jen Lawrence, CEO of Vye, sits down with marketing veteran Sarah Cords, VP of Client Strategy and Experience, to dig into why companies struggle to see the value in their marketing investments. Whether you're working with a marketing agency that's not producing results to justify their invoice, or you're seeing the website traffic you want but no actual sales, Sarah Cords has seen it all — and she's sharing how to overcome these barriers. If you are a marketing director or business leader who is wondering if your marketing dollars are being flushed down the drain, then this one's for you. Eager for more insights and tips? Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. Looking for more personalized support? Get in touch with Jen and her team here.