Why the Best Salespeople Talk Less and Close More | Ronnell Richards

Why the Best Salespeople Talk Less and Close More | Ronnell Richards

From Beyond Normal by Beyond Normal Media

April 10, 2026 · 38 min · Season 8 · Episode 1

About this episode

Kenny Groom interviews Ronnell Richards about the importance of listening in sales and building authentic relationships for business growth.

In this episode of the Beyond Normal Podcast, Kenny Groom sits down with Ronnell Richards, founder of Business & Bourbon, to discuss the power of authentic selling and relationship-driven business growth. Ronnell shares how his experience in sales leadership shaped his belief that the best salespeople succeed not by talking more, but by listening better. Through his community-focused networking platform, he’s helping professionals build deeper relationships that lead to real opportunities...

People in this episode

Host: Kenny Groom

Guest: Ronnell Richards

Topics covered

  • sales
  • authentic selling
  • relationship building
  • business growth
  • networking

Keywords

  • salespeople
  • listening
  • business relationships
  • networking platform
  • sales leadership

Mentioned in this episode

Organizations: Business & Bourbon

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