Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
Unique listeners across all episodes (30 days)
25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
5,001 - 15,000
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
How to Use Storytelling to Attract More Patients
Apr 30, 2026
22m 16s
How to Speak With Confidence and Authority with Emma Gaskin
Apr 23, 2026
1h 03m 36s
The Mindset Shifts That Transformed My Business
Apr 16, 2026
47m 45s
How to Shift From Practitioner to Business Owner with Fiona Macaskill
Apr 2, 2026
1h 17m 16s
How to Plan & Create a Month of Content in Under 5 Hours
Mar 26, 2026
28m 43s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/30/26 | How to Use Storytelling to Attract More Patients | In this episode, Emily breaks down one of the most powerful yet most misunderstood marketing tools for aesthetic practitioners and that is storytelling. Not the fluffy, overly personal kind but the practical, strategic storytelling that helps patients see themselves in your content and builds trust long before they ever book. With AI now able to produce competent content at scale, Emily explains why competent is no longer enough and why the practitioners who stand out will be the ones ... | 22m 16s | ||||||
| 4/23/26 | How to Speak With Confidence and Authority with Emma Gaskin | In this episode, Emily sits down with voice and public speaking coach Emma Gaskin, a former NHS speech therapist who now helps women in business, TEDx speakers and leaders communicate with clarity, confidence, and authority. If you’ve ever felt confident speaking to patients in clinic but freeze the moment a camera turns on this episode will change the way you think about your voice forever. Emma breaks down the psychology behind why so many aesthetic practitioners struggle to show up online,... | 1h 03m 36s | ||||||
| 4/16/26 | The Mindset Shifts That Transformed My Business | In this episode celebrates five years in business and takes you behind the scenes of what it really looks like to build and grow a successful aesthetics business. Whether you're an aesthetics practitioner just starting out or a clinic owner stuck in the messy middle, this episode will help you understand why things feel hard, what to do about it, and how to build a business that feels aligned, intentional, and sustainable. Connect with Emily: Instagram- @bloomandbeyondstudioWebsite- blo... | 47m 45s | ||||||
| 4/2/26 | How to Shift From Practitioner to Business Owner with Fiona Macaskill | In this episode, Emily is joined by Fiona Macaskill, founder of YDY Aesthetics Business Coaching, to explore a topic that affects far more aesthetic practitioners than they realise: confidence. While many clinic owners believe they need better marketing, clearer strategy, or more qualifications to grow, Fiona explains how the real barrier often sits much deeper in how practitioners see themselves and their role as business owners. Fiona shares how self-doubt, imposter syndrome, and a reluctan... | 1h 17m 16s | ||||||
| 3/26/26 | How to Plan & Create a Month of Content in Under 5 Hours | In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners: creating consistent, high-quality content without it taking over your time. This episode explores a more structured and realistic approach to content creation, showing how you can plan and create a full month of content in under five hours without sacrificing quality, clarity, or connection with your audience. Rather than focusing on doing more, Emily explains how building a sim... | 28m 43s | ||||||
| 3/19/26 | Client Retention, Confidence and Clinic Growth with Courtney Le Borgne | In this episode, Emily is joined by Courtney Le Borgne, founder of Hosted Aesthetics and the Hosted Leadership Summit, to explore what it really takes to grow a successful and profitable aesthetics business. Emily and Courtney break down why so many practitioners struggle to scale their clinics, despite having strong clinical skills and a loyal client base. From overcomplicating strategy to focusing on the wrong areas of the business, they explain how easily growth can stall when decisions ar... | 1h 00m 20s | ||||||
| 3/12/26 | How to Stop Procrastinating & Start Growing Your Aesthetics Clinic | In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners- procrastination. Emily breaks down why procrastination happens so often in business and how it can quietly stall progress for even the most talented practitioners. From delaying marketing tasks to putting off big decisions about growth, pricing, content, or visibility, procrastination can keep clinics stuck in the same cycle year after year. The conversation also focuses on the ... | 24m 03s | ||||||
| 2/5/26 | How to Optimise Your Aesthetic Clinic for AI Search | In this season finale episode, Emily breaks down one of the biggest shifts happening in aesthetics right now. And that is more and more patients are searching for clinics with AI instead of Google or Instagram. Platforms like ChatGPT, Perplexity, Gemini and Copilot are already influencing who gets recommended when people ask questions like “Who is the best aesthetic clinic near me?” or “Who can I trust for injectables?”. And unlike traditional search engines, AI doesn’t show long lists of opt... | 28m 23s | ||||||
| 1/29/26 | How to Never Run Out of Content Ideas for Your Aesthetics Clinic | In this episode, Emily breaks down one of the biggest frustrations aesthetic practitioners face when it comes to marketing: running out of content ideas. If social media is something you’re constantly leaving until the end of a busy clinic day scrambling to post something, anything, this episode explains why that cycle happens and how to finally break it. This episode walks you through how to build a repeatable content system based on the work you’re already doing in clinic. Emily explains ho... | 34m 33s | ||||||
| 1/22/26 | How to Transition from the NHS to Aesthetics with Natalie Fletcher | In this episode, host Emily is joined by Natalie Fletcher, founder of Naturally Flawless Aesthetics, a midwife turned aesthetics practitioner and a standout example of building a values led aesthetics clinic from the ground up. Natalie shares her full journey from nearly two decades in the NHS to running a thriving private aesthetics clinic built on natural results, patient trust, and ethical decision-making. What began as juggling NHS shifts, free consultations, and working across 11 differe... | 1h 14m 45s | ||||||
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| 1/15/26 | Social Media Strategies That Will Dominate in 2026 | In this episode of, Emily breaks down exactly how social media marketing for aesthetic clinics is changing in 2026 and what practitioners need to do differently if they want to keep growing without burning out or chasing every new trend. After a year of noticeable shifts in engagement, reach and conversion, this episode explores why the old strategies many clinics relied on such as perfect feeds, before and afters only, generic educational posts and polished branding, these are no longe... | 57m 20s | ||||||
| 12/18/25 | The Truth About Sales, Hiring & KOL Opportunities with Sara Cheeney | In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic practitioners. With over 15 years in aesthetics and a clinic that has stood the test of time since 2008, Sarah brings a rare combination of clinical credibility, commercial strategy and unapologetically honest insight. Since 2019, she has coached hundreds of clinic owners through pricing decisions, hiring, systems, marketing mistakes, device inv... | 59m 38s | ||||||
| 12/11/25 | How to Grow Your Aesthetics Clinic During a Quiet January | In this episode, Emily breaks down one of the most common fears aesthetic practitioners face and that is the January scaries. After the chaos of December, when clinics are fully booked and running at full speed, the sudden quiet of early January can feel unnerving. But Emily reframes the entire conversation by explaining that January is only quiet when it hasn’t been designed to be anything else. This episode explores why seasonality hits some clinics harder than others and how to engineer a ... | 38m 22s | ||||||
| 12/4/25 | How to Integrate Hormones, Lifestyle and Ageing into Your Aesthetics Treatment Plans with Dr. Hazel Parkinson | In this weeks episode Emily Ruse is joined by Dr. Hazel Parkinson a GP, aesthetic practitioner, dermatology expert and women’s health advocate. With over 20 years of NHS experience, postgraduate dermatology training and a thriving private clinic in Warwickshire, Dr. Hazel brings an exceptional depth of insight into the intersection of skin, hormones, menopause and whole-person care. This conversation goes far beyond injectables. Dr. Hazel breaks down what truly impacts midlife skin, why stres... | 52m 21s | ||||||
| 11/27/25 | Aesthetics Testimonials Made Easy: Authentic Ways to Get More Social Proof | In this weeks episode Emily tackles one of the biggest challenges aesthetic practitioners face and that is getting high-quality patient testimonials and on camera content without making patients feel exposed, judged, or uncomfortable. Unlike other industries, testimonials in aesthetics come with layers of privacy, vulnerability, identity, and stigma. Many patients love their results and will happily tell you privately but don’t want their face on Instagram or their treatments discussed public... | 41m 24s | ||||||
| 11/20/25 |  How Dr. Bethany Rossington Built & Scaled Renavé Clinic | In this episode, Emily sits down with Dr. Bethany Rossington, award-winning aesthetics practitioner, speaker, mentor, and founder of Renavé Clinic. Beth’s story is anything but straightforward- from wanting to be an orthodontist at 13, to working in oral and maxillofacial surgery, to launching her first aesthetic treatments from her spare bedroom while on maternity leave. Shaped by science, empathy, and first-hand experience with facial trauma, Beth has built a clinic with int... | 1h 03m 46s | ||||||
| 11/13/25 |  From GP to Aesthetics Clinic Founder with Dr. Magdalena Bejma | In this episode, Emily sits down with Dr. Magdalena Bejma, founder of Dr. Bejma Bespoke Medical Clinic one of Yorkshire’s most trusted aesthetic practices known for its natural, regenerative results and patient first approach. Dr. Bejma shares her inspiring journey from GP to clinic owner, revealing how curiosity led her to discover a new passion that combines artistry, anatomy, and medicine. In this candid conversation, she opens up about the realities of leaving the NHS, ove... | 58m 19s | ||||||
| 9/25/25 |  Instagram Reels for Aesthetics Clinics: A Simple Strategy to Attract and Convert Patients | In this season finale, host Emily Ruse breaks down one of the most misunderstood but powerful tools for clinic marketing right now: Instagram Reels. If you’ve been avoiding reels because they feel overwhelming or you think you need expensive equipment or influencer style transitions this episode will change your perspective. Reels don’t have to be complicated. In fact, the most effective ones are short, simple, and built on strategy. Whether you’re a solo injector or running a team, this epis... | 41m 54s | ||||||
| 9/11/25 |  How to Host Aesthetics Clinic Events That Actually Convert | In this week's episode, host Emily Ruse reveals why most clinic events fall flat and how to transform them into powerful growth tools that actually fill your diary. Too many aesthetics clinic host events that look good on Instagram but don’t lead to bookings. Patients sip bubbles, flick through a brochure, and leave without committing. But when you design events with intention, they become one of the most effective ways to attract new patients, nurture existing ones, and positi... | 36m 06s | ||||||
| 9/4/25 |  How to Use Instagram Stories to Grow Your Aesthetics Clinic | In this episode, Emily dives into one of Instagram’s most underused yet most powerful tools for clinics and practitioners which is Instagram Stories. While many aesthetics businesses rely heavily on reels and feed posts, stories are often left as an afterthought or worse, used incorrectly. But stories are where your warmest audience lives the people who already follow you, know you, and are considering becoming your patients. If you’ve ever felt like stories don’t “work” f... | 30m 27s | ||||||
| 8/28/25 |  The Honest Truth About Starting, Growing, and Scaling an Aesthetics Clinic with Dr. Jessica Halliley | In this episode, Emily Ruse sits down with Dr. Jessica Halliley, founder of Your Beauty Doctor, aesthetics trainer, GP, KOL, and mum of two. Dr. Jess’s journey will resonate with so many practitioners- balancing long NHS shifts, late night home appointments, and motherhood, before scaling into a thriving clinic with a growing team and a respected brand built on integrity and natural results. This episode is packed with real insights for aesthetic practitioners who are navigating gro... | 55m 43s | ||||||
| 8/14/25 |  From Enquiry to Booking: How to Turn More Leads into Paying Patients for Your Aesthetics Clinic | Getting leads isn’t the problem for most aesthetics clinics converting them is. In this episode, Emily breaks down exactly how to transform more of your inquiries into booked consultations and paying patients, without feeling pushy or resorting to discounts. If you’ve ever wondered why your diary still has gaps despite a healthy number of inquiries, this episode will help you fix the real issue- your conversion process. Emily shares a proven framework that covers mindset, speed of response, q... | 40m 14s | ||||||
| 8/7/25 |  How to Launch a Successful Membership Programme for Your Aesthetics Clinic | In this week’s episode, Emily is joined by Corinne from Patient Perfect to talk all things memberships- why they matter, how to structure them and how to make them work for both your business and your patients. If you’ve been thinking about launching a membership but feel unsure about pricing, value, or where to even start, this episode is packed with no fluff advice. Emily and Corinne cover the most common mistakes aesthetic practitioners make when creating membership models, the key mi... | 50m 39s | ||||||
| 7/31/25 |  Should You be Marketing Your Aesthetics Clinic on TikTok? | In this weeks episode, Emily breaks down the TikTok hype and whether it’s a smart move for aesthetic business owners. If you’ve ever felt pressure to jump on TikTok because “everyone’s doing it,” this episode will help you make a decision based on strategy not stress. Emily shares why TikTok isn’t a magic wand for bookings, the key differences between TikTok and Instagram, the questions you should ask before adding another platform to your plate and how to avoid wasting time on content that ... | 52m 12s | ||||||
| 7/24/25 |  Blending Aesthetics with Wellness and Finding Confidence at 40 with Emma Ross | In this episode, Emily speaks with Emma Ross, founder of ERA Aesthetics & Wellness, Northern Ireland’s first sanctuary dedicated to combining advanced medical aesthetics with holistic wellness practices. Emma, a former nurse and midwife, shares her journey from clinical healthcare into aesthetics, the decision to open her own intentional space, and how turning 40 became a catalyst for redefining both her business and personal purpose. Alongside her creative director Megan, Emma dives... | 46m 07s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.