Stop Announcing, Start Promoting Your Podcast

About this episode

Hosts Robb Dunwood and Bodie Grimm discuss effective podcast promotion strategies and the common mistakes creators make.

Episode Summary: In this episode of Beyond the Post, hosts Robb Dunwood and Bodie Grimm break down what podcast promotion actually looks like — and why most creators are getting it wrong. Drawing on nearly two decades of podcasting experience and listener research, they explain the critical difference between  announcing  an episode and  promoting  a show. The conversation centers around three practical, low-effort strategies that directly align with how real listeners discover podcasts today. From leveraging personal recommendations, to making your show searchable with keyword-rich titles, to using social media effectively instead of just dropping links, this episode delivers tactical guidance podcasters can apply immediately — without changing their format, gear, or publishing schedule. Key Takeaways: The #1 way people discover podcasts is direct personal recommendation — not ads or algorithms. Most podcasters  don’t talk about their own show enough  in everyday conversations. Clear, keyword-rich podcast titles dramatically improve discoverability in podcast apps. A 10–12 word descriptive subtitle can…

People in this episode

Hosts: Robb Dunwood, Bodie Grimm

Topics covered

• podcast promotion
• marketing strategies
• listener engagement
• discoverability
• social media

Keywords

• podcast promotion
• personal recommendations
• keyword-rich titles
• social media marketing
• listener discovery

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