
I’ve Spent Millions on Leads… Here’s What I Learned.
From Billionaire in the Making by Tom Cummins
October 31, 2025 · 17 min
About this episode
Tom Cummins discusses the importance of both buying and building leads through social media, emphasizing the need to understand your numbers to avoid wasting money.
Everyone wants to know: Should you buy leads or build them through social media? Here’s the thing: it’s not one or the other. You’ve gotta do both — but you’ve got to know your numbers. If you’re tired of wasting money on bad lists or guessing what works, and want to finally know what’s working, you need to watch this.
People in this episode
Host: Tom Cummins
Topics covered
- lead generation
- social media
- business strategy
- entrepreneurship
- marketing
Keywords
- leads
- social media
- business
- entrepreneurship
- marketing strategy
- cost-effective
- lead generation
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