30 Years of Dental Marketing—In 40 Minutes | Fred Joyal

About this episode

Fred Joyal discusses 30 years of dental marketing evolution and the importance of boldness and trust in attracting patients.

Fred Joyal is a dental marketing pioneer. As the co-founder of 1-800-DENTIST, Fred revolutionized how practices attract patients, spending over $500 million in advertising and generating over a million patient leads before most dentists even had a website. He’s the bestselling author of Everything is Marketing, Becoming Remarkable, and Superbold, and a sought-after speaker known for transforming how dentists think about branding, trust, and confidence. If you're in dentistry and don’t know Fred, you’re missing one of the most influential voices in the business. In this episode, Fred reflects on 30 years of change in how patients choose practices and what dentists need to understand. He explains why boldness is a critical skill for growth and how trust, not tactics, ultimately drives case acceptance. From practical advice on dental marketing and collecting video testimonials, to mindset shifts around confidence and value-building, Fred makes a compelling case for modern dentists to slow down, care deeply, and show up boldly! 5 Things You’ll Learn in This Dental Podcast 💡 - Why Everything is Marketing: Understand how every detail of your practice—from the phone greeting to the…

People in this episode

Host: Eric Hubbard

Guest: Fred Joyal

Topics covered

• dental marketing
• branding
• patient attraction
• trust
• confidence
• case acceptance
• boldness

Keywords

• dental marketing
• patient leads
• advertising
• confidence
• branding
• video testimonials
• case acceptance
• trust
• boldness

Mentioned in this episode

Organizations: 1-800-DENTIST

Books & works: Everything is Marketing, Becoming Remarkable, Superbold

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