From Pandemic Pivot to Franchise Firestorm: The Real Story of Cookie Co.

About this episode

The episode explores the entrepreneurial journey of Cookie Co. during challenging times, focusing on resilience and leadership.

What happens when you launch a dessert brand in the middle of a global shutdown… scale it to 31 locations… and then face economic whiplash, legal chaos, and a near-hostile takeover? In this episode, I sit down with Matt Thomas, co-founder of Cookie Co., to unpack one of the most honest entrepreneurial journeys we’ve ever had on BizNinja. This isn’t just about cookies. It’s about resilience, leadership under pressure, and what it really takes to rebuild when everything feels like it’s unraveling.

People in this episode

Host: Tyler Jorgenson

Guest: Matt Thomas

Topics covered

• entrepreneurship
• resilience
• leadership
• business growth
• economic challenges

Keywords

• Cookie Co.
• entrepreneurship
• pandemic
• franchise
• business challenges
• leadership
• resilience

Mentioned in this episode

Organizations: Cookie Co.

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