About this episode
Major Cohen shares his journey and insights into the coffee industry and customer experience.
Legendary coffee expert Major Cohen shares his extraordinary journey from photography teacher to a pivotal force in shaping Starbucks' coffee education and global roastery experience. We embark on an exploration of Major's early passion for coffee, inspired by interactions with pioneers like George Howell in the 1970s. His narrative is rich with insights into creating unforgettable customer experiences, revealing lessons that transcend the coffee world and echo across all realms of business and life.
People in this episode
Guest: Major Cohen
Topics covered
- coffee
- business
- customer experience
Keywords
- Starbucks
- coffee education
- George Howell
- pioneers
Mentioned in this episode
Products: Starbucks
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