Rivian CEO RJ Scaringe Talks R2 Model

Rivian CEO RJ Scaringe Talks R2 Model

From Bloomberg Talks by Bloomberg

April 22, 2026 · 9 min

About this episode

Rivian CEO RJ Scaringe discusses the launch of the new R2 model and its significance for the company's profitability amidst challenges.

Rivian’s new R2 model has begun rolling off the manufacturing floor in Normal, Illinois, despite damage to the factory from a tornado over the weekend. The smaller, more affordable SUV is seen as crucial to driving profitability for the electric vehicle maker. Rivian CEO RJ Scaringe joins Caroline Hyde and Ed Ludlow on "Bloomberg Tech." See omnystudio.com/listener for privacy information.

People in this episode

Hosts: Caroline Hyde, Ed Ludlow

Guest: RJ Scaringe

Topics covered

  • electric vehicles
  • manufacturing
  • profitability
  • SUVs
  • Rivian
  • tornado impact

Keywords

  • Rivian
  • R2 model
  • electric vehicle
  • manufacturing
  • profitability
  • SUV
  • tornado

Mentioned in this episode

Organizations: Rivian

Products: R2 model

Places: Normal, Illinois

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