
Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 6 chart positions in 6 markets.
By chart position
- 🇦🇺AU · Home & Garden#11300K to 1M
- 🇨🇦CA · Home & Garden#10030K to 100K
- 🇮🇹IT · Home & Garden#1571K to 10K
- 🇸🇪SE · Home & Garden#1591K to 10K
- 🇳🇿NZ · Home & Garden#3810K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
106K to 354K🎙 Daily cadence·25 episodes·Last published 1mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
352K to 1.2M🇦🇺85%🇨🇦8%🇳🇿3%+3 more - Active Followers
Loyal subscribers who consistently listen
141K to 472K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
29. Summer/Autumn Wrap Up: New Tools, Direct Sowing & Mother's Day
May 25, 2026
Unknown duration
28. Top 5 Dahlias for Cut Flowers (According To Our Podcast Guests)
May 11, 2026
Unknown duration
27. Inside a Commercial Flower Farm: The Employee Experience with Hannah Urquhart
May 4, 2026
Unknown duration
26. The Ultimate Supplier Guide for Aussie Flower Farmers: Plugs, Seeds, Bulbs & More!
Apr 27, 2026
Unknown duration
25. Dahlias, Tuber Sales & Turning Grass into Growing Space with Mardi from Quite Contrary Flower Farm
Apr 20, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/25/26 | ![]() 29. Summer/Autumn Wrap Up: New Tools, Direct Sowing & Mother's Day | In this episode, Sarah and Katie share their season wrap-up, discuss challenges like weeds and weather, and share practical tips on DIY tools (the wire weeder), using bio plastic mulch, planting, direct sowing, and pest management. They reflect on their successes, failures, and plans for the next season, offering valuable insights for fellow flower farmers and gardeners. | — | ||||||
| 5/11/26 | ![]() 28. Top 5 Dahlias for Cut Flowers (According To Our Podcast Guests) | This episode is a dahlia lover’s dream. Katie and Sarah asked each guest from this season of the podcast to share their top 5 favourite dahlias for cut flower production, then compiled all the answers (as well as their own) into one big list of Australian grower favourites.From tried-and-true classics to newer releases, a few tissue culture varieties from Ball Australia, and even a few that haven’t quite hit the market yet, this episode covers more than 30 cultivars that flower farmers across Australia are loving right now. Whether you’re growing on a tiny patch or a large-scale farm, there’s plenty of inspiration for your wish list ahead of tuber sale season!Featured growers & their picks:Luen (@luensflowers) Coorabell Astrid, Bracken Palomino, Coorabell Texas, Boundary Snowflake, Kotare Buttermilk. Honourable mention: Devon SeattleJen (@southernhighlandsflowerfarm) Fancy Pants, Penhill Watermelon, Lileah Pink Petticoats, Darbro Barton A25, Florelie Cosmic RomanceKate (@bushy.blooms) Portlight Pair Beauty, Orange Stone, Yellow Quartz, Coorabell Astrid, Winkie RhubarbMardi (@qcflowerfarm) Queen Vic Life on Mars, Serenade Rosa, Serenade Fairylights, QC Hot Mess (working title), Coorabell EmmaSarah (@quayle.cottage) Everbloom First Dance, Florelie Antique, Everbloom Lioness, Everbloom Rockmelon, Sheila, Boundary Snowflake.Katie (@grown_by_lightninghollows) Carlos Watermelon, Winkie Truffle, Bracken Palomino, Florelie Lizzie Lou, XanZu Bek, Devon Salmon. Honourable mentions: Pink Quartz, Florelie Flamingo, Coorabell Moonglow | — | ||||||
| 5/4/26 | ![]() 27. Inside a Commercial Flower Farm: The Employee Experience with Hannah Urquhart | In this episode, Sarah and Katie chat with Hannah Urquhart from @floriculturalife - an ag science graduate working at Bush Roses in Bookham, NSW, a large-scale commercial flower farm growing everything from roses and natives to annuals, perennials and foliage. We dive into what working on a commercial flower farm actually looks like day-to-day, from the systems and infrastructure needed to run at scale to the realities of working as an employee in the flower industry rather than owning the business yourself.You can find Hannah here:Instagram: @floriculturalife | — | ||||||
| 4/27/26 | ![]() 26. The Ultimate Supplier Guide for Aussie Flower Farmers: Plugs, Seeds, Bulbs & More! | OUR FREE GUIDE: How To Order From Ball AustraliaIn this episode, Katie & Sarah talk through where they actually buy everything from for their Australian flower farms including plugs, seeds, live plants, bulbs, farming tools, and floristry equipment.Chapters:00:37 Ball Australia28:13 High Sun Express for Bulk Seeds35:39 Royston Petrie Seeds40:30 Bulb Suppliers44:35 Plant Suppliers56:39 Retail Seed Suppliers01:05:46 Essential Equipment and Tools for Flower Farming & Floristry. Suppliers mentioned:Ball AustraliaHigh Sun ExpressRoyston Petrie SeedsDrewitts Family Farms (wholesale) / Red Earth Bulbs (retail)Van Diemen Quality BulbsJD PropagationMikiry ChrysanthemumsWild Violet Flower FarmPure Maiden FarmTwist Creek FloraSouthern Highlands Flower FarmDi’s Delightful PlantsWoodbridge NurseryERA NurseryVeggie & Flower Garden SeedsThe Seed CollectionThe Diggers ClubTransition FarmEarthenry FarmSouthern HarvestSeed ScapeThree Dogs Flower FarmActive VistaKoch & CoApackGarden City PlasticsSeeds per gram list (to help with ordering from Royston Petrie Seeds) | — | ||||||
| 4/20/26 | ![]() 25. Dahlias, Tuber Sales & Turning Grass into Growing Space with Mardi from Quite Contrary Flower Farm | In this episode, Katie and Sarah chat with Mardi from Quite Contrary Flower Farm. They cover everything from growing dahlias, the digging/dividing/storing process, as well as tuber sales. They also ask Mardi about her field grown roses and her bed prep process when it comes to turning grass into growing space. Find Mardi here: instagram.com/qcflowerfarm/quitecontraryflowerfarm.com | — | ||||||
| 4/13/26 | ![]() 24. Selling to a Wholesaler & Scaling a Flower Farm with Kate from Bushy Blooms | In this episode, Katie and Sarah chat with Kate from Bushy Blooms in Albany, Western Australia. They cover everything from growing at scale, selling to a wholesaler, growing dahlias, and diversifying your sales channels to ensure your flowers always have an outlet. As well as wholesale, Kate also sells her flowers at a farmers market, through her roadside stand, to event florists, and does DIY event buckets. Kate gives a behind the scenes look at the process of selling to a wholesaler and the logistics involved.Find Kate here: https://www.instagram.com/bushy.blooms/https://www.bushyblooms.net/ | — | ||||||
| 4/7/26 | ![]() 23. (PART 2) Italian Pansies & Growing a Team with Jen from Southern Highlands Flower Farm | In part two of this interview with Jen from Southern Highlands Flower Farm, Sarah and Katie chat with Jen about all things Italian cut flower Pansies, on farm events and workshops, as well as how Jen has created a workplace that supports mums.Make sure you head to part one to hear about how Jen got started, how the business has evolved and diversified, as well as tips on growing Ranunculus as a cut flower. Find Jen here:https://southernhighlandsflowerfarm.com.auhttps://www.instagram.com/southernhighlandsflowerfarm | — | ||||||
| 4/7/26 | ![]() 22. (PART 1) Ranunculus & Diversifying Sales Channels with Jen from Southern Highlands Flower Farm | In part one of this interview with Jen from Southern Highlands Flower Farm, Sarah and Katie ask about Jen's background and how she got started before diving into her sales channels, how the business has evolved and diversified, and growing Ranunculus as a cut flower. Make sure you head to part two for all things Italian cut flower Pansies, on farm event and workshops, as well as how Jen has created a workplace that supports mums.Find Jen here:https://southernhighlandsflowerfarm.com.auhttps://www.instagram.com/southernhighlandsflowerfarm | — | ||||||
| 3/30/26 | ![]() 21. March Wrap Up | In this episode Katie & Sarah share an update on seasonal farm activities like what they are sowing, planting and harvesting along with crop planning tweaks, and managing weather challenges. It provides practical tips on planting, support systems, and adapting to weather impacts like high winds, perfect for flower farmers and growers. | — | ||||||
| 3/23/26 | ![]() 20. Our 2026 Crop Plans | Sarah and Katie share their detailed crop planning process for the 2026-2027 season, focusing on spring flowers, succession planting, intercropping, and lessons learned from last year. They discuss specific crops, planting strategies, and how to optimise flower farm productivity. | — | ||||||
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| 3/16/26 | ![]() 19. Roses in the Subtropics & the Big Flower Farm Move with Luen's Flowers | Follow Luen on Instagram: https://www.instagram.com/luensflowers/In this episode we chat to Luen Free of Luen’s Flowers who shares her journey of transitioning to a new farm, growing on leased land, and planning her growing season in a different climate. She discusses her move, farm setup, crop choices, and insights into flower farming in subtropical versus a temperate climate. Join us as Luen Free shares her journey into flower farming, her new farm plans, and expert tips on roses and cut flowers. Discover practical insights on planning, planting, and maintaining a thriving flower farm, perfect for aspiring and seasoned growers alike. | — | ||||||
| 3/9/26 | ![]() 18. Growing Cool Season Hardy Annuals in Australia | In this episode, Sarah and Katie share their experience with cool flowers in Australia, covering seed starting, climate considerations, crop selection, and tips for success. Perfect for growers in temperate and subtropical climates looking to optimise their spring flower production. | — | ||||||
| 3/2/26 | ![]() 17. We're back! Summer Wrap Up | In the first episode of Season 2, Katie and Sarah are back after a 3 month break, and dive into the challenges and successes they had over summer. Like always, weather and pest pressure caused issues for both flower farmers but Katie has had her best season yet with an abundance of dahlias, and Sarah has had success with her seed shop while her crops recovered from pest damage. Follow on Instagram: https://www.instagram.com/bloommatespodcast/ | — | ||||||
| 12/22/25 | ![]() 16. Season Wrap Up | In this final episode of the season, Sarah and Katie celebrate their milestone of completing Season 1 of the podcast and plan to return with Season 2 in March 2026. They share an update on the working bee at Grown By Lightning Hollows, reflect on the challenges of irrigation and seedling care in the Summer heat, share their data on four crops from the Spring season including Delphinium, Ranunculus, Corn Cockle (Agrostemma), and Pansies. They also give recommendations for resources and podcasts for flower farmers to enjoy over the break before the return. | — | ||||||
| 12/15/25 | ![]() 15. A Deep Dive on Selling to Florists | In this episode, Sarah and Katie discuss:Their experiences and insights on selling flowers wholesale to floristsThe digital tools they use including an online availability listCrop selection and understanding florist needsThe best ways to first approach floristsStrategies to make yourself stand out as a flower farmerThe importance of pre-ordersStrategies for pricing and invoicing, andEffective communication for long-term relationshipsUltimately, they highlight the joy of selling to florists and the importance of adapting to market demands.Find Sarah's companion resource with more detail and examples here: www.quaylecottage.com.au/shop | — | ||||||
| 12/10/25 | ![]() 14. Lessons from Grown Not Flown & the Bigger Pie Philosophy with Nikki Davey | duckduckpig.com.auinstagram.com/duck.duck.pigmilkingducks.comNikki's book: https://www.amazon.com.au/Pie-Gets-Bigger-Complementors-Competitors/dp/0646715984In this conversation, Nikki Davey discusses the importance of collaboration in the flower farming industry, emphasising the need for an abundance mindset rather than a competitive one. She shares her journey from finance to flower farming, explores innovative practices that can benefit the flower industry, and highlights some case studies other agricultural sectors that she mentions in her book "The Pie Gets Bigger". The discussion also touches on the impact Grown Not Flown has on the flower farming community and the future of collaborations within the industry. Nikki stresses the importance of treating flower farming as a legitimate business and the need for data-driven decisions to enhance productivity and sustainability. | — | ||||||
| 12/1/25 | ![]() 13. November Wrap Up | In this conversation, Katie and Sarah reflect on the past month of November on their Hunter Valley farms. They discuss some of the challenges they've been facing such as hot dry weather, compaction and compost contamination. This conversation highlights the complexities of agricultural business and resilience in the face of environmental challenges. | — | ||||||
| 11/24/25 | ![]() 12. In Class with Wildflower Academy: Pricing, Processes & Practical Magic | Film & Foliage:www.filmandfoliage.comwww.instagram.com/filmandfoliageWildflower Academy:www.wildfloweracademy.cowww.instagram.com/academywildflowerThe Harvest: www.quaylecottage.com.au/theharvestIn this conversation, Sarah and Katie are joined by Ash Wheelhouse, a seasoned floral designer and founder of Wildflower Academy. They explore the intricacies of floral design, the challenges faced by florists, and the importance of local sourcing. Ashlee shares her journey in the floral industry, the impact of the pandemic on her business, and the creation of 'The Harvest', a local flower hub that connects growers and florists. The discussion also delves into the sourcing process for wedding flowers, the importance of focus when shopping, and the value of building relationships with growers. The challenges of sourcing local flowers compared to imports are explored, highlighting the benefits of quality and cost. The conversation also touches on the customisation available when working with local growers and the growing demand for unique and unusual floral varieties. Finally, the barriers to importing seed for desired flower varieties are discussed, shedding light on the complexities of the floral industry. In this conversation, Ash discusses her journey in the floral industry, focusing on the transition from traditional practices to sustainable methods, the establishment of Wildflower Academy, and the importance of community among florists. The dialogue explores the evolving perception of floristry as an art form, the significance of personal branding, and practical advice for growers considering entering the wedding market. In this conversation, the speakers delve into the perspectives of both florists and growers, effective marketing strategies, the importance of CRM systems for managing events, and the complexities of pricing in the floral industry. They also discuss the intricacies of floristry, including the challenges of foraging, pricing strategies, and the value of craftsmanship in floral design. They explore how growers can better understand their worth and the importance of community collaboration in the industry. The discussion also touches on personal favourites in flowers and trends. | — | ||||||
| 11/17/25 | ![]() 11. Roadside Stands and Other Character Building Ways to Sell Your Flowers | This conversation explores the intricacies of selling flowers retail, focusing on roadside stands. Sarah and Katie discuss the selection of flowers, the different ways to sell flowers direct to consumer, the benefits and challenges of retail versus wholesale, customer engagement, marketing strategies, payment methods, and pricing. They also touch on the importance of social media and the hidden costs associated with running a flower business. Overall, the discussion provides valuable insights for aspiring flower sellers. | — | ||||||
| 11/10/25 | ![]() 10. Dishing the Dirt with Bec Noble | Bec, from Dish the Dirt, discusses the evolution of the Australian flower farming community, the challenges faced by growers, and the impact her podcast has had. We explore the importance of collaboration between growers and florists, the role of community in the industry, and the significance of platforms like Growers Avenue. The discussion also touches on sustainability practices, the future of flower farming, and advice for new growers entering the field. | — | ||||||
| 11/3/25 | ![]() 9. October Wrap Up | In this episode, Katie and Sarah discuss their experiences as flower farmers in Australia during October. They share insights on weather challenges, planting updates, and the success of their harvests, particularly focusing on Corn Cockle/Agrostemma. The conversation also touches on the balance between work and farming, the complexities of ordering and growing dahlias, and the introduction of new woody perennials to their farms. Additionally, they explore financial aspects of flower farming, including budgeting and profitability, while looking ahead to future planting and seasonal changes.Chapters00:00 October Wrap-Up: Weather Challenges and Planting Successes04:53 Harvesting Corncockle: Yields and Lessons Learned09:05 Weddings and Floral Design: Balancing Business and Personal Life15:24 Jobs and Seasonal Transitions: Navigating Burnout and Motivation22:10 Roses and Thrips: Challenges in Flower Farming27:17 Insecticidal Soap and Dahlias29:45 Ordering Tubers and Delivery Challenges33:38 Selling Dahlia Tubers and Storage Issues35:15 Woody and Perennial Shrubs39:00 Taking Cuttings and Success Rates41:05 Budgeting for Farm Expenses43:32 Profitability and Revenue Insights45:13 Current Blooms and Seasonal Changes | — | ||||||
| 10/20/25 | ![]() 7. Crop Planning: Mapping Out Your Flower Year | Bed Rotations & Sowings - Template spreadsheet: https://docs.google.com/spreadsheets/d/1lHdGneb_V7inYF9mMgZKfKXSpdOrYHg8xbnFwKJu7gY/edit?usp=sharing(You are welcome to copy and paste this template into your own spreadsheet to use)In this conversation, Sarah and Katie discuss their approach to crop planning. After discussing how they choose what they grow in a previous epsiode, this conversation dives into what they do after they have their list of flowers. From where crops are placed, mapping their growing spaces, planning sowing dates and successions, and managing the timing of it all. | — | ||||||
| 10/13/25 | ![]() 6. All Things Seeds with Three Dogs Flower Farm | In this episode, Sarah and Katie, two flower farmers from Australia, interview Casey from Three Dogs Flower Farm. Casey shares her journey from being a botanist to starting her flower farm, discussing the challenges and triumphs along the way. The conversation covers topics like seed saving, favourite flowers, and the importance of local adaptation. | — | ||||||
| 10/6/25 | ![]() 5. How We Choose What We Grow | In this episode, Sarah and Katie, two flower farmers from Australia, discuss their experiences and insights into flower farming. They explore how they choose what to grow based on market needs, personal preferences, and constraints. The conversation delves into the importance of profitability, data analysis, and the balance between joy and financial viability in farming. They also share their experiences with trialling new crops and the challenges they face in the industry. The episode wraps up with a look at future plans and the excitement of upcoming interviews with other growers.Chapters00:00 Introduction to Flower Farming and Seasonal Changes06:18 Constraints in Flower Farming: Space, Time, and Climate14:11 Risk Tolerance in Flower Farming: A Balancing Act28:57 Crop Planning: Lessons Learned and Future Goals34:03 Understanding Crop Costs and Labor38:40 Balancing Joy and Profit in Crop Selection44:13 Trialing New Crops and Learning from Failures59:17 Engaging with Florists and Customers for Crop Planning | — | ||||||
| 10/2/25 | ![]() 4. September Wrap Up | In this episode, Katie and Sarah, two flower farmers from Australia, discuss the rapid transition to high temps in early Spring, share insights on direct sowing techniques, the excitement of designing for weddings (and Katie's big wedding drama). The conversation also touches on the complexities of colour descriptions and reflections on their farming journey as they look forward to the rest of the season.Chapters00:00 Spring Weather Changes and Impact on Flower Farming06:08 Irrigation and Watering 12:40 Direct Sowing and Seed 19:05 Flowering Varieties and Seasonal Blooms25:20 Wedding Preparation and Drama31:28 Flower Sales Success40:11 Physical Challenges in Flower Farming48:42 Crop Trials55:15 Seasonal Transitions and Future Planning | — | ||||||
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Chart Positions
7 placements across 6 markets.
Chart Positions
7 placements across 6 markets.
