Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies
by Blu Ivy Group
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On the show
From 10 epsHosts
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Recent episodes
Measuring What Matters: The Real ROI of Employer Brand
May 26, 2026
33m 50s
OK, But Why? The Strategic Problems Beneath Employer Branding
Mar 23, 2026
27m 24s
Leadership Behaviours That Drive Growth
Feb 8, 2026
41m 00s
From Culture to Impact: How People Strategy Drives Business Results
Jan 6, 2026
31m 47s
The 6 Employer Branding Trends Shaping 2026
Jan 6, 2026
35m 17s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/26/26 |  Measuring What Matters: The Real ROI of Employer Brand | Watch the full episode: YouTube Learn more: www.bluivygroup.com | 33m 50s | ||||||
| 3/23/26 |  OK, But Why? The Strategic Problems Beneath Employer Branding✨ | employer brandingemployee retention+3 | Joey Frosst | Blu Ivy Group | — | employer brandingemployee retention+3 | — | 27m 24s | |
| 2/8/26 |  Leadership Behaviours That Drive Growth✨ | leadership behaviourbusiness growth+4 | Bill Williams | Blu Ivy GroupElectric Life | — | leadershipbusiness growth+4 | — | 41m 00s | |
| 1/6/26 |  From Culture to Impact: How People Strategy Drives Business Results✨ | business strategyculture+3 | Keri Fraser | Westland Insurance GroupBlu Ivy Group | — | culturebusiness results+3 | — | 31m 47s | |
| 1/6/26 |  The 6 Employer Branding Trends Shaping 2026✨ | employer brandingemployee experience+4 | — | Blu Ivy Group | — | employer brandingEVP+5 | — | 35m 17s | |
| 11/13/25 |  EVP Was Never Meant to Be a Tagline✨ | Employee Value Propositionleadership tool+3 | — | Blu Ivy Group | — | Employee Value PropositionEVP+5 | — | 32m 44s | |
| 10/15/25 |  In their shoes: Crocs’ Employer Brand Journey✨ | employer brandingbusiness strategy+3 | — | CrocsBlu Ivy Group | — | Crocsemployer brand+3 | — | 32m 07s | |
| 9/26/25 |  Rebuilding Trust: What to Do After a Reputation Crisis✨ | trustreputation crisis+3 | — | Blu Ivy Group | — | trustreputation+4 | — | 23m 07s | |
| 8/19/25 |  Values Are Having a Moment — Make Yours Count✨ | valuesbusiness strategy+3 | — | Blu Ivy GroupValues Are Having a Moment — Make Yours Count | YouTubewww.bluivygroup.com | valuesbusiness+3 | — | 18m 24s | |
| 7/9/25 |  Inside CAE’s Employer Brand✨ | employer brandingbusiness strategy+1 | — | CAEBlu Ivy Group | — | employer brandbusiness podcast+3 | — | 35m 32s | |
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| 5/28/25 |  Driving Global Employer Brand Alignment - How Pure Storage Built a Bold Employer Brand✨ | employer brandingglobal alignment+3 | — | Pure StorageBlu Ivy Group | — | employer brandPure Storage+3 | — | 33m 18s | |
| 4/8/25 |  Why Your Company’s Reputation is Your Biggest Risk or Competitive Advantage | Watch the full episode: YouTube Learn more: www.bluivygroup.com | 27m 11s | ||||||
| 3/6/25 |  Why Healthcare's Best Employers Keep Winning | Why Healthcare’s Best Employers Keep Winning | Employer Brand Strategy for Healthcare & Clinics The Healthcare Industry is facing its biggest hiring and retention crisis in history. The demand for Nurses, Doctors, Oncologies, physiotherapists, outpatient care specialists, is skyrocketing, yet Physiotherapy Outpatient clinics, Dental Clinics, Hospitals, Pharmaceutical organizations and Medtech companies are struggling with talent shortages, turnover, and employer reputation challenges. &n... | 33m 29s | ||||||
| 1/18/25 |  2025 Employer Brand and Culture Trends Report | As organizations shift their focus towards building more transformational and high-impact employer brands, 2025 marks a pivotal moment. Employer branding is no longer about recruitment marketing alone —it will now be embraced as a key driver of cultural alignment, employee engagement, and business growth as well. In this evolving landscape, success will depend on your ability to create a brand that speaks to your people, aligns with your purpose, and sets the foundation for sustained organiza... | 28m 08s | ||||||
| 10/19/24 |  S01E09 - Building a Brand that Stands for Inclusion: How Diversity Shapes Employer Brand | In our latest episode of Blu Thread Conversations, Blu Ivy's Senior Director of Brand and Culture, Fanta Selman, sits down with Dr. Lauren Young, Chief Diversity and Inclusion Officer at Travelers. Dive into an inspiring discussion on how diversity, equity, and inclusion (DEI) initiatives can drive business impact, foster innovation, and create a sense of belonging within organizations. Discover how Travelers has embedded DEI into their brand and culture for over 15 years, and gain insights o... | 29m 38s | ||||||
| 8/26/24 |  S01E08 - A Call to Action for CEOs - CHRO Whitepaper Recommendations | In today’s episode, we dive into the findings from Blu Ivy's latest whitepaper with co-founder and managing director, Stacy Parker. Discover actionable recommendations for CEOs to mitigate leadership exodus risks and establish a renewed partnership with CHROs and People Leaders. Learn how to create a strategic roadmap for the future and ensure a robust pipeline of top talent. Don't miss this insightful conversation! Download your copy of whitepaper ''The CHRO and People Leader Crisis: A Call ... | 48m 38s | ||||||
| 7/22/24 |  S01E07 - The CHRO and People Leaders Crisis: A Call to Action for CEOs | In this episode of Blu Thread Conversations, host James Powell sits down with Stacy Parker, co-founder and Managing Director of Blu Ivy, to discuss the alarming findings of their latest white paper, "The CHRO and People Leaders Crisis: A Call for CEOs to Act." DOWNLOAD YOUR COPY OF OUR LATEST WHITEPAPER HERE: https://bluivygroup.com/CHRO-white-paper/ Dive deep into the critical challenges CHROs and People Leaders face, including burnout, mental health issues, and a significant drop in strateg... | 36m 07s | ||||||
| 5/20/24 |  S01E06 - How Recruitment Marketing Helps Our Healthcare Shortages with Sunnybrook | Join Greg Whitfield and Stacy Parker as they dive into an enlightening conversation with Kristen Winter, EVP of Programs, People, and Leadership at Sunnybrook Health Sciences Centre. Join us on a deep dive into the heart of healthcare leadership as we explore the pivotal role of employer branding in recruitment and retention. Discover how Sunnybrook's commitment to culture, innovation, and community impact has transformed their approach to attracting top talent. Learn about Sunnybrook’s uniqu... | 47m 54s | ||||||
| 4/22/24 |  S01E05 - Turning EVP insights into Action at Arbor Memorial | In this transformative episode of Blu Thread Conversations, we delve into the heart of organizational culture with Leslie Kobayashi, Vice President of Human Resources at Arbor Memorial. Leslie discusses the pivotal role of listening to employees, the importance of authenticity in storytelling, and the integration of the EVP into every facet of the employee lifecycle. From engaging long-tenured employees to attracting the next generation of talent, Leslie's insights reveal the transformative i... | 41m 50s | ||||||
| 3/25/24 |  S01E04 - Culture by Design: Building a Magnetic Employer Brand at ATB | Are you striving to create an employer brand that truly stands out? In our latest episode, we sit down with Jackie Whitson, Director, Culture & Employer Brand and Tess McLeod, Associate Director, Culture-to-Brand, from ATB Financial to explore the ins and outs of building a magnetic employer brand. They share their award-winning strategies, the importance of intentional culture, and the power of employee advocacy. Learn how ATB's approach to employer branding has led to a high-performance... | 29m 12s | ||||||
| 2/20/24 |  S01E03 - People First Cultures | In today's episode of Blu Thread Conversations, we unravel the fabric of an iconic company on their journey to becoming a people-first organization with Wajax's Chief People Officer, Mark Edgar. With a storied career in HR and a passion for positive change, Mark discusses the transformative power of a strong employer brand and employee value proposition. Learn how Wajax is navigating the complexities of employee expectations, technological advancements, and the ever-evolving landscape of work... | 41m 39s | ||||||
| 1/17/24 |  S01E02 - 2024 Employer Brand & Culture Trends | As we kick off 2024, we've asked Blu Ivy Group co-founders Stacy Parker and Leandra Harris to join us to share their expert insights as employer brand and culture leaders for what they see coming in the year ahead. Together, Stacy and Leandra have expertly weaved and created employer brand and culture strategies for over 200 companies around the world, working with some of the most recognizable brand names in retail, financial services, energy, health, hospitality, and technology as they work... | 57m 41s | ||||||
| 11/15/23 |  S01E01 - Mattamy Homes: For those who want to build a better world | Welcome to today’s episode of ‘Blu Thread Conversations’ My name is Stacy Parker, co-founder of Blu Ivy Group, and I'll be your host for today's episode. Today, I’m thrilled to be joined with two exceptional guests from one of North America's top employers, Mattamy Homes. Mattamy Homes in one of the largest privately owned builders and developers in North America and is Canada’s largest residential home builder. Mattamy consistently wins top employer awards including Best Workplace Culture, B... | 28m 27s | ||||||
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