About this episode
The episode discusses overcoming boredom in running a stable software company and shares projects to alleviate that boredom.
When you run your own little software company, be it a SaaS or old school downloadable software, and you've been doing it for several years, and you've got through the major initial challenges that were interesting and fun and rewarding to conquer in the first few years, and you've now got to that point where your product revenue is stable, and your product is pretty much feature complete, it becomes boring. Here's 3 projects I've been working on to alleviate my bootstrapper boredom, while not putting my company in peril. Mentioned in this episode: My coaching: https://steveofmcleod.com/ My book-in-progress: https://killthehippo.com/ My public speaking, as recorded at Business of Software Europe in April 2025: https://businessofsoftware.org/playlists/playlist-europe-2025/#SM
People in this episode
Hosts: Ian Landsman, Steve McLeod
Topics covered
- software company
- bootstrapper boredom
- SaaS
- product revenue
- feature complete
- coaching
- public speaking
Keywords
- software company
- SaaS
- bootstrap
- coaching
- public speaking
- feature complete
- product revenue
Mentioned in this episode
Organizations: Business of Software Europe, Kill the Hippo
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