AdTech, Agentic AI, and Saying What Others Won’t - BOSS with Ari Paparo

About this episode

Ari Paparo discusses the evolution of AdTech, the impact of AI, and the importance of clear communication in marketing.

“I call myself an AdTech influencer… which is a little bit of a joke, but it's also true.” That’s how Ari Paparo kicked off our BOSS interview, and the insights that followed make it clear why this conversation is worth your time. 🎙 AdTech, Agentic AI, and Saying What Others Won’t — with Ari Paparo is now live. In this BOSS episode, we covered: 📌 How performance is reshaping the narrative across marketing and media 📌 The three waves of AI, from workflow automation to system-to-system efficiency to potential transaction-level execution 📌 What clear communication, real strategy, and product leadership look like in today’s environment 📌 Why technical fluency matters more than ever — across roles and levels 📌 How Marketecture Media is evolving as a platform for honest, smart, and cross-functional conversation in AdTech We also talked about career advice, product thinking, and the importance of staying curious, from SQL and Python to AI-powered tools that can 10x how we work. If you're in the marketing, media, or advertising ecosystem, this one's for you. 🎧 Watch or listen to the episode and let me know what resonated. Tag someone who should be part of this conversation, or who…

People in this episode

Host: Ali Levitan

Guest: Ari Paparo

Topics covered

• AdTech
• Agentic AI
• marketing
• media
• communication
• product leadership
• career advice

Keywords

• AdTech
• AI
• marketing
• media
• communication
• product leadership
• SQL
• Python
• career advice

Mentioned in this episode

Organizations: Marketecture Media

More episodes of BOSS by Ali Levitan

• Terry Kawaja: 37 Years of Investment Banking, 55 Years of Comedy, and the Future of AdTech & AI · June 2, 2026 · 13 min
• Every day feels like a shift in what's POSSIBLE - BOSS is back with Possible's Co-Founder, Christian Muche · April 7, 2026 · 13 min
• Breaking the Rules of Leadership with The Female Quotient's CEO & Founder, Shelley Zalis · March 31, 2026 · 12 min
• BOSS with Steven Wolfe Pereira, CEO Alpha | No One Wants to Look Dumb About AI · February 12, 2026 · 12 min
• BOSS with my boss, Tim Barnes, GM AWS for Advertising & Marketing · December 19, 2025 · 13 min
• BOSS with Marie Han Silloway, Gartner's Executive Partner on Risk, Reward, and AI · October 17, 2025 · 11 min