How self-learning AI is shaping our marketing

How self-learning AI is shaping our marketing

From Bots & Bosses (english) by Dominic von Proeck

May 31, 2026 · 4 min · Episode 155

About this episode

This episode discusses how self-learning AI is transforming marketing and the new leadership challenges it presents.

In this episode, it’s about how self-learning AI is shaping our marketing – and why this creates a new leadership task. You’ll learn: - why our LinkedIn performance suddenly dropped, even though we had good content - how a second agent analyzes the data and directly improves the skills of the first - why marketing is an ideal starting point for self-learning AI systems - why the real challenge is not technology, but leadership - why in the future the key question won’t be whether AI learns, but where it learns toward Sources and mentions: - Business Punk column by Dominic von Proeck, published on 01/06: - More about Leaders of AI: - Newsletter:

People in this episode

Host: Dominic von Proeck

Topics covered

  • self-learning AI
  • marketing
  • leadership
  • data analysis
  • LinkedIn performance

Keywords

  • self-learning AI
  • marketing
  • leadership
  • data analysis
  • LinkedIn

Mentioned in this episode

Organizations: Business Punk

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