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Recent episodes
Nescafe & the Philippines' Instant Coffee Wars
Dec 1, 2025
33m 20s
The Underdog Story of Skyflakes, FITA, & MY San
Nov 17, 2025
Unknown duration
How Payoneer Empowers the Rise of Filipino Remote Workers
Oct 22, 2025
Unknown duration
Why SM chose Watsons over Mercury Drug | Complete History
Oct 18, 2025
Unknown duration
How The Secret Company Behind Vivo, Oppo, Realme beat Samsung
Apr 3, 2023
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 12/1/25 | Nescafe & the Philippines' Instant Coffee Wars✨ | instant coffeeNescafé history+4 | — | NescaféNestlé+7 | — | Nescaféinstant coffee+8 | The Sauce | 33m 20s | |
| 11/17/25 | The Underdog Story of Skyflakes, FITA, & MY San | SkyFlakes: The Complete Brand HistorySkyflakes is one of the biggest cracker brands in the Philippines. You will find it in lunch boxes, sari-sari stores, office drawers, long bus rides, merienda tables, and OFW care packages sent across the world.But how did a simple cracker become such a big part of everyday life in the Philippines?In this episode of Brand Origins, we uncover the complete brand history of SkyFlakes and the rise of M.Y. San, the company behind some of the most iconic biscuits in the country.From its early origins before World War II, to its reinvention in the Philippines, to the launch of SkyFlakes and FITA in the 1960s, this episode breaks down how a humble cracker became a cultural staple.We explore M.Y. San’s beginnings, the debt crisis it survived, and how SkyFlakes managed to outlast competitors like Rebisco and Magic Flakes.We also dive into the surprising story of graham crackers and why M.Y. San became the go-to brand for mango float in Filipino homes.If you want to understand how a biscuit became part of our national identity, this is the full story.Episode Sponsor: The SauceFor bite-sized, easy-to-digest business news in the Philippines, check out The Sauce on Instagram:https://www.instagram.com/thesauce.ph/SponsorshipsWant your brand to be featured in future episodes?Visit chrisgarin.com for sponsorships, partnerships, and collaborations.Say HiInstagram: https://www.instagram.com/chris.garin/TikTok: https://www.tiktok.com/@chris_garinFacebook: https://www.facebook.com/profile.php?id=100077660561299Threads: https://www.threads.net/@chris.garinTimestamps0:00 – Intro0:50 – Ad: The Sauce2:33 – The Founder, M.Y. San2:57 – Escolta Ice Cream Parlor3:24 – Escolta and Binondo History7:20 – M.Y. San’s Debt Crisis10:19 – M.Y. San in the Philippines11:18 – FITA History12:05 – Graham Crackers History13:16 – SkyFlakes History14:29 – SkyFlakes Marketing Strategy16:27 – SkyFlakes Ads20:00 – OutroAbout Brand OriginsBrand Origins tells the stories behind the biggest brands and the ideas that built them.Each episode dives deep into the business moves, cultural moments, and turning points that shaped the companies we see today. | — | ||||||
| 10/22/25 | How Payoneer Empowers the Rise of Filipino Remote Workers | In this episode, Chris is joined by Monique Avila, Head of Customer Success at Payoneer, the fintech platform helping small and medium-sized businesses thrive on the global stage. Together, they discuss how Filipino entrepreneurs and freelancers are breaking barriers, building international businesses right from home. Discover how Payoneer is reshaping the way Filipinos get paid, connect with clients worldwide, and transform local talent into a powerful global force.📍 TIMESTAMPS0:00 – How Filipinos are building careers and income streams from home5:00 – Payoneer’s Monique Avila joins the conversation8:15 – What Payoneer Philippines looked like then vs. now10:25 – The Origins of Payoneer13:50 – How Payoneer earned the trust of freelancers and businesses16:30 – Why Payoneer set its sights on emerging markets18:13 – How Payoneer gained its first users in the Philippines22:00 – Stories of how Payoneer changed lives for Filipino freelancers26:22 – What the next 10 years looks like for Payoneer29:00 – Payoneer’s Promo: Why you should sign up now🎁 PAYONEER PROMO: Register to Payoneer and get a $40 cashback reward once you reach $4,000 in outgoing eligible transactions within the first 90 days. Promo runs until November 15, 2025. See the full terms and conditions in the link. Sign up here: https://tinyurl.com/pdec46us | — | ||||||
| 10/18/25 | Why SM chose Watsons over Mercury Drug | Complete History | <h2>Watsons: The Complete History of the Philippines' Biggest Health and Beauty Retailer</h2><p>Watsons has become a household name in the Philippines. You will find it in nearly every SM mall, beside every grocery, and in almost every major city. But how did this happen? And why did SM choose to partner with Watsons instead of Mercury Drug, the most established pharmacy chain in the country at the time?</p><br><p>In this episode of Brand Origins, we uncover the full history of Watsons in the Philippines and how it became one of SM's most powerful retail partners. From its beginnings as A.S. Watson & Co. in 19th century Hong Kong, to its rapid expansion across Asia, to the critical partnership with SM Investments, this episode breaks down how the brand grew from a small apothecary into one of the largest health and beauty retailers in the world.</p><br><p>We explore how Watsons built its reputation for trust, accessibility, and convenience, and how SM's business strategy helped the brand dominate the Philippine market.</p><br><br><h2>Timestamps</h2><p>00:00 – Intro</p><br><p>00:58 – Henry Sy's Vow to Crush Mercury Drug</p><br><p>02:40 – How Britain Took Hong Kong</p><br><p>06:49 – The Hong Kong Dispensary</p><br><p>07:55 – A.S. Watson's Rapid Growth</p><br><p>10:17 – Watsons Water</p><br><p>11:07 – Hong Kong and Whampoa Dock</p><br><p>11:23 – How Li Ka-Shing Acquired the Company</p><br><p>12:02 – Brands A.S. Watson Owns</p><br><p>14:20 – Watsons in the Philippines</p><br><p>15:08 – Watsons' Secret Cash Cow (Optimo)</p><br><p>18:39 – Watsons Pink</p><br><p>19:43 – Outro</p><br><br><h2>Sponsorships</h2><p>Want your brand to be featured in future episodes?<br>Visit <a href="https://chrisgarin.com">chrisgarin.com</a> for sponsorship opportunities, partnerships, or collaboration inquiries.</p> | — | ||||||
| 4/3/23 |  How The Secret Company Behind Vivo, Oppo, Realme beat Samsung | In this episode, Chris talks about BBK Electronics — the Chinese smartphone company behind Vivo, Oppo, Realme, OnePlus, and iQOO. Learn about why they decided to launch multiple brands instead of just launching one big brand, their growth strategies, and how they defended their market share against the threat of Xiaomi. ------ TIMESTAMPS: (3:00) - Humble beginnings of Duan YongPing and BBK Electronics (8:49) - The Real reason why Vivo and Oppo invest heavily on advertising (12:37) - The Battle for India: Xiaomi vs. BBK (15:26) - Why BBK launched Realme (17:18) - Why BBK launched multiple brands instead of just one big brand (21:50) - BBK Electronics clever distribution strategy ------ Subscribe to my YouTube channel For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website. | — | ||||||
| 2/10/23 |  The Origins of Chinese Car Brands in the Philippines: Are they finally worth buying? | In this episode, Chris breaks down the auto industry in the Philippines, the auto manufacturing industry in China, the history of each Chinese car brand that has entered the country, and whether China-made cars are finally worth considering. ------ TIMESTAMPS: (4:26) - Which car brand is winning in the Philippines? (7:29) - The auto manufacturing industry of China (13:38) - "The Big Four", the largest automakers in China (15:54) - Brief history of each Chinese car brand (Geely, MG, Changan, etc.) (22:54) - Can we trust Chinese brands? ------ Subscribe to my YouTube channel For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website. Read More Quick LinksGet Embed PlayerDownload Audio File | — | ||||||
| 1/28/23 |  Shopee vs. Lazada | In-Depth Strategy Breakdown | Shopee and Lazada implemented different strategies in terms of logistics, funding, marketing, inventory, expansion, and even management style. Go in-depth into the reasons why they different routes, and how it affected their present-day situation. Subscribe to my YouTube channel For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website. | — | ||||||
| 1/28/23 |  Lazada | How Lazada Kickstarted the eCommerce Race in Southeast Asia | Learn about Rocket Internet, the startup incubator that founded Lazada. Learn about the logistical and cultural problems that Lazada had to find solutions to in order to get people to embrace eCommerce. And most importantly, learn about the Alibaba acquisition and how Lazada became as big as it is today. Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website. | — | ||||||
| 11/17/22 |  Shopee | The Beginning of the End? (Complete History) | This episode covers the complete history of Shopee. I talk about Sea Limited, the mother company of Shopee, Garena, and SeaMoney. Learn about the strategy that Shopee used to dominate Southeast Asia, and why the synergy of the three companies makes Sea Limited an unstoppable force. Lastly, learn about the reasons why Shopee has recently been on the decline, and why the collapse of the company may be near if they don't become profitable soon. Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website. | — | ||||||
| 11/15/22 |  How Starbucks Converts Haters Into Superfans (Lessons for Small Coffee Shops) | Learn how Starbucks converted me from a hater into a Starbucks superfan. I talk about what Starbucks does right, and what smaller local coffee shops can learn from them so that they can create customer loyalty. Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website. | — | ||||||
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| 9/7/22 |  Virtual Influencers vs. Human Influencers, Rings of Power's Budget, Liquid Death's Branding Masterclass | In this episode, I talk about how virtual influencers will dethrone human influencers, Rings of Power budget vs. House of the Dragon's budget, the Tolkien Estate, Liquid Death's Branding masterclass, and the business of FreeWater. (1:00) - Marketing Examples by Harry Dry (7:15) - Virtual influencers vs. Human influencers (15:57) - Starting an investment group with your classmates (20:30) - Rings of Power's massive budget (28:44) - Liquid Death's branding masterclass (34:25) - FreeWater Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website. | — | ||||||
| 8/17/22 |  Status Symbol Businesses, How a Physical Bookstore Can Thrive in the Ecommerce Era | In this episode, I talk about status symbol businesses. Ryan Holiday's The Painted Porch perfectly fits my idea of the status symbol business I aspire to build. What's yours? Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website. | — | ||||||
| 8/9/22 |  Chooks to Go | How a Marinating Error Created the Chicken Empire | Tennyson Chen never expected that he'd go from running his own poultry farm to owning one of the biggest fast-food chains in the world. This is the story of the unexpected birth of the roasted chicken giant - Chooks to Go. Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website. | — | ||||||
| 8/1/22 |  SHEIN | Ruthless Tactics, Scandals, Why They're Successful | Learn how Shein started, why they steal designs, Shein's unorthodox strategy, how Shein beat Zara, and why Gen Z love Shein even though it is destroying the environment. Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website. | — | ||||||
| 5/25/22 |  How Instagram Travel Influencers are Building Multi-million Dollar Companies | Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website. Timestamps: * 1:30 - Otis, fractional investing in collectibles * 6:54 - Farmtogether, FarmFolio * 8:48 - Alternative investments, Alts.co * 10:32 - Walnut, disrupting healthcare * 17:26 - Tabs for Cats * 19:52 - Ivella, banking for couples * 22:35 - Travel Influencers, Beautiful Destinations * 26:50 - Share your story | — | ||||||
| 3/14/22 |  National Bookstore | The Rags to Riches Story of Socorro Ramos | In 1942, Jose and Socorro Ramos opened a small bookstore at Escolta with a starting capital of around P211 pesos (55-60k in 2022). In this episode, learn about the complete history of National Bookstore, the inspiring story of Socorro Ramos, and how she navigated through the challenges that life threw her way. Subscribe to my YouTube channel. Message me: Instagram, Twitter | — | ||||||
| 3/10/22 |  Canva | How Melanie Perkins Went From Teacher to Billionaire | Melanie Perkins and Clifford Obrecht weren’t programmers, they didn’t have millionaire parents, they didn’t have the connections, and they weren’t based in the US - they both simply spotted a problem that needed to be solved. This is the story of how they built Canva. Canva Free Trial: https://bit.ly/3CxiiRi Subscribe to my YouTube channel. Message me: Instagram, Twitter | — | ||||||
| 1/3/22 |  Louis Vuitton | How a Homeless Boy Built the #1 Luxury Brand in the World | Chris talks about the complete history of Louis Vuitton in this brand origin story episode. TIMESTAMPS: Louis Vuitton myths (3:05) How Louis Vuitton started (6:30) The LV Monogram (12:05) Louis Vuitton during WW2 (14:25) Louis Vuitton goes public (17:55) Bernard Arnault & the LVMH Merger (18:29) Subscribe to my YouTube channel. Message me: Instagram, Twitter | — | ||||||
| 12/25/21 |  🎄 Christmas Special: How to be More Grateful | In this special episode, I talk about challenges I've overcome this past year, and how it has made me more grateful. This is my way of saying thank you to all of you listeners. No origin stories or business ideas to steal in this one. Message me on Instagram: @brandorigins Follow me on Twitter: @garinchris | — | ||||||
| 11/27/21 |  How to Make Millions by Helping Senior Citizens Become Gamers | Here's an idea worth stealing: create a business around teaching seniors how to play video games. Chris also talks about Netflix's brilliant marketing move in promoting the film 'Red Notice' when they stole the Mall of Asia globe, and the success of Mr. Beast's Squid Game YouTube video. (0:40) - MrBeast's Squid Game video (4:23) - Mall of Asia Globe / Red Notice promo (8:29) - Mall of Asia Globe / Red Notice promo Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. | — | ||||||
| 11/22/21 |  How a Personality Test is Making Over $20 Million, How Restaurants Can Have Their Own Drive-Thrus | In this Steal This Idea episode, Chris talks about the lucrative business behind the Myers-Briggs Personality Test, and how all restaurants can have their own drive-thru by doing one simple change. (0:15) - Restaurant Drive-Thrus (7:40) - Myers-Briggs Business Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow me - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris | — | ||||||
| 9/29/21 |  Steal This Idea — Human IPO: The Stock Market Where You Invest in People Instead of Companies | What if there was a stock market, but instead of investing in companies, you invest in people? In this episode of Steal My Idea, Chris talks about Human IPO, and Girls Auto Clinic, a car repair center for women. ------ TIMESTAMPS: *(1:52) - Human IPO *(13:00) - Car repair center for women ------ SHOWNOTES: Visit my website: chrisgarin.com Wired.com article about Mike Merrill Human IPO: humanipo.app Girls Auto Clinic: video ------ LINKS Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow me - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris | — | ||||||
| 9/12/21 |  Steal This Idea — Making Millions Selling Furniture to Women and How to Get Recurring Revenue | Learn about how Modsy created a The Sims-inspired 3D remodeling app that allows people to shop for furniture. Chris also talks about Rainymood, the razor and blade business model, Spotify freemium, and Warby Parker's shift to contact lenses. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow me - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris | — | ||||||
| 9/7/21 |  Steal This Idea — How this Brand is Making Millions by Solving Pregnant Women's Problems | In this new series, learn how to sell to pregnant women, true crime fans, and horror fans. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris | — | ||||||
| 8/30/21 |  Andoks | How to Make Millions by Selling Roasted Chicken | From barely selling 2 chickens per day to opening 300 locations in the Philippines, learn how Sandy Javier built one of the biggest brands in the country. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris | — | ||||||
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