Paris 2024 Olympics: a golden opportunity for brands

About this episode

This episode discusses the branding opportunities presented by the Paris 2024 Olympics.

In this episode, we are talking about one of the biggest events of the year for 2024: the Olympic Games, set to happen in my dear hometown: Paris. The event is set to take place from 26 July to 11 August 2024. In today’s post, we will talk about why it is a unique opportunity for brands, as well as what partnerships are available, and what are the costs involved for such partnerships. Connect Get direct brand nugget insights and subscribe to the Brand Runner newsletter here: https://brandrunner.substack.com/ Follow me on Linkedin here: https://www.linkedin.com/in/fabien-hameline/ Links The 2020 Tokyo Summer Olympics had a global broadcast audience of over 3 billion viewers across the entire event Paris 2024 Olympic trailer: https://www.youtube.com/watch?v=0EKrtd-zty4 Announced Olympic partnerships: https://www.sportspromedia.com/insights/analysis/paris-2024-olympics-sponsors-lvmh-carrefour-revenue/

People in this episode

Host: Fabien Hameline

Topics covered

• Olympics
• branding
• partnerships
• marketing opportunities
• event sponsorship

Keywords

• Olympics
• Paris 2024
• branding
• sponsorship
• marketing
• partnerships
• event

Mentioned in this episode

Organizations: LVMH, Carrefour, Sportspromedia

Places: Paris

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