About this episode

Mark and Lorraine celebrate their 100th episode by discussing the importance of positioning in branding.

We’ve reached a milestone! 100 episodes — all about positioning. Spend 30ish with Mark and Lorraine as they remind us of the value of positioning, the meaning behind the name Brand Shorthand, some golf talk at The Masters and why they have such a “master” brand, and some recent good and bad moves of brands through the filter of timeless positioning principles.

More episodes of Brand Shorthand

• Go-To-Market Plan feat. Tony Bell · April 27, 2026 · 25 min
• True Crime Podcasts and the Power of Positioning - Part 2 · March 30, 2026 · 31 min
• True Crime Podcast - A News Niche that is Community-Driven and Addictive · March 16, 2026 · 31 min
• PR News Updates feat. Merce Brown · March 2, 2026 · 28 min
• Super Bowl LX Ad Panel · February 9, 2026 · 47 min
• Season #4 Kickoff · February 2, 2026 · 31 min

Explore listener stats, chart rankings, contacts and more on the Brand Shorthand podcast page.