Brand Shorthand’s 100th Episode
From Brand Shorthand by Mark Vandegrift and Lorraine Kessler
April 13, 2026 · 32 min · Season 4 · Episode 6
About this episode
Mark and Lorraine celebrate their 100th episode by discussing the importance of positioning in branding.
We’ve reached a milestone! 100 episodes — all about positioning. Spend 30ish with Mark and Lorraine as they remind us of the value of positioning, the meaning behind the name Brand Shorthand, some golf talk at The Masters and why they have such a “master” brand, and some recent good and bad moves of brands through the filter of timeless positioning principles.
People in this episode
Hosts: Mark Vandegrift, Lorraine Kessler
Topics covered
- positioning
- branding
- milestone
- golf
- marketing
- brand analysis
Keywords
- positioning
- branding
- The Masters
- marketing principles
- brand analysis
- milestone
Mentioned in this episode
Organizations: Brand Shorthand
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- Playing to Win in Brand Rivalries · May 26, 2026 · 30 min
- Campaign Catch Up! · May 11, 2026 · 25 min
- Go-To-Market Plan feat. Tony Bell · April 27, 2026 · 25 min
- True Crime Podcasts and the Power of Positioning - Part 2 · March 30, 2026 · 31 min
- True Crime Podcast - A News Niche that is Community-Driven and Addictive · March 16, 2026 · 31 min
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