Season #4 Kickoff
From Brand Shorthand by Mark Vandegrift and Lorraine Kessler
February 2, 2026 · 31 min · Season 4 · Episode 1
About this episode
Mark and Lorraine discuss recent happenings in the world of marketing for the Season 4 kickoff episode.
A new year and another new season of the Brand Shorthand podcast! For the Season 4 kickoff episode, Mark and Lorraine welcome listeners back with a discussion on recent happenings in the world of marketing. Join the positioning duo as they discuss Coca-Cola’s holiday AI ad, Netflix acquiring Warner Bros. Discovery, Wicked and Stranger Things brand collaborations, Dave’s Hot Chicken being named the brand of the year, and more! Join Mark and Lorraine for 30-ish as they discuss all things mark...
People in this episode
Hosts: Mark Vandegrift, Lorraine Kessler
Topics covered
- marketing
- advertising
- brand collaborations
- AI in marketing
- media acquisitions
Keywords
- Coca-Cola
- Netflix
- Warner Bros. Discovery
- Wicked
- Stranger Things
- Dave’s Hot Chicken
- marketing trends
Mentioned in this episode
Organizations: Coca-Cola, Netflix, Warner Bros. Discovery, Wicked, Stranger Things, Dave’s Hot Chicken
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