About this episode

Tony Bell joins Mark to discuss effective go-to-market strategies and common mistakes.

Tony Bell, Executive Director of Client Services and Media at Innis Maggiore, joins Mark for this week's episode of the Brand Shorthand Podcast to discuss the topic of go-to-market strategies. Tune in to learn how to develop an effective go-to-market strategy, the “bothism” approach, common go-to-market strategy mistakes, and how to dramatize your position. Join Mark and Tony for 30-ish as they discuss all things marketing, advertising, and of course … positioning

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