Go-To-Market Plan feat. Tony Bell
From Brand Shorthand by Mark Vandegrift and Lorraine Kessler
April 27, 2026 · 25 min · Season 4 · Episode 7
About this episode
Tony Bell joins Mark to discuss effective go-to-market strategies and common mistakes.
Tony Bell, Executive Director of Client Services and Media at Innis Maggiore, joins Mark for this week's episode of the Brand Shorthand Podcast to discuss the topic of go-to-market strategies. Tune in to learn how to develop an effective go-to-market strategy, the “bothism” approach, common go-to-market strategy mistakes, and how to dramatize your position. Join Mark and Tony for 30-ish as they discuss all things marketing, advertising, and of course … positioning
People in this episode
Hosts: Mark Vandegrift, Lorraine Kessler
Guest: Tony Bell
Topics covered
- go-to-market strategies
- marketing
- advertising
- positioning
- strategy development
Keywords
- go-to-market
- marketing strategy
- advertising
- positioning
- bothism
Mentioned in this episode
Organizations: Innis Maggiore
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