True Crime Podcast - A News Niche that is Community-Driven and Addictive

True Crime Podcast - A News Niche that is Community-Driven and Addictive

March 16, 2026 · 31 min · Season 4 · Episode 4

About this episode

This episode explores the rise of true crime podcasts and their impact on traditional media.

A little green screen, a camera, and a microphone can put you on the podcast bus. True crime is a popular and growing category in the world of podcasting. How are these channels breaking through, to the point that they are scooping up viewers, and in a very real way, disrupting if not obsoleting traditional network viewing? Tune in to this week's episode of the Brand Shorthand podcast to learn all about true crime podcasting and how marketing is involved in this specific realm. Join M...

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