Super Bowl LX Ad Panel
From Brand Shorthand by Mark Vandegrift and Lorraine Kessler
February 9, 2026 · 47 min · Season 4 · Episode 2
About this episode
The episode discusses the winners and losers of Super Bowl LX advertisements.
This week on the Brand Shorthand podcast, the positioning panelists join Mark to discuss the real winners and losers of last night’s Super Bowl. From Instacart and Lay’s potato chips to Budweiser and State Farm, the panelists review some of the Big Game commercials, highlighting which brands scored a touchdown and which ones may have fumbled. Join Mark and the positioning panelists for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
People in this episode
Hosts: Mark Vandegrift, Lorraine Kessler
Topics covered
- Super Bowl
- advertising
- marketing
- brand analysis
- commercials
Keywords
- Super Bowl
- advertising
- marketing
- Instacart
- Budweiser
- Lay’s
- State Farm
- commercials
Mentioned in this episode
Organizations: Instacart, Lay’s, Budweiser, State Farm
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