451: Michelle Castelloe, Moxie Mercantile

About this episode

Michelle Castelloe discusses her journey in building Moxie Mercantile, a beloved local gift boutique in Charlotte.

Today’s guest has built one of Charlotte’s most beloved “shop local” destinations by turning a little bungalow in Plaza Midwood into a treasure hunt of vintage ‑ inspired gifts, home decor, and local makers. Michelle Castelloe is the owner and operator of Moxie Mercantile, a community ‑ centric, curated gift boutique that has grown from its original Commonwealth Avenue shop into multiple locations in the Charlotte region. Michelle launched Moxie after a 14 ‑ year career as a Brand Director with Anthropologie, bringing a corporate retail skill set to a business that blends soul, style, and substance. She’s passionate about building community, championing artists and small makers, and using retail as a vehicle for philanthropy—what she calls “retail for purpose”—so that every purchase can help give back to causes she cares about. Michelle, welcome to The BrandBuilders Podcast.

People in this episode

Guest: Michelle Castelloe

Topics covered

• shop local
• vintage gifts
• home decor
• community building
• retail philanthropy

Keywords

• Moxie Mercantile
• Charlotte
• local makers
• community-centric
• retail for purpose

Mentioned in this episode

Places: Charlotte

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