Brandfathers

OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low.0:00 Intro0:30 TBPN acquired by OpenAI3:30 Why niche audience beats mass reach5:00 The live show model vs. traditional podcasting7:30 Speed and dedication in new media9:30 What it takes to scale a podcast11:00 Creator-in-residence: what actually works15:00 Monetizing media beyond ad reads20:00 The NASCAR ad model for creators24:00 Medvi: the $1.8B "AI-built" GLP-1 company30:00 Why journalists can't cover business35:00 Nike earnings and the 11-year low40:00 Niche brands eating Nike aliveFollow the guys:@JordanRogers2626@Shwinnabego@orenmeetsworldSubscribe to the newsletter: https://www.Brandfathers.orgSubscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand. We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about. If you're a creative strategist, your worth has never been higher.0:00 Intro0:30 Paul Graham's "Age of Brand"4:30 Silicon Valley vs. Marketers10:00 Why Creatives Have Never Been Worth More16:30 McDonald's CEO Goes Viral (For the Wrong Reasons)22:00 Why Creators Can't Exist in Corporations25:00 The Staples Baddie Problem30:00 Ulta's Employee Creator Playbook37:00 Siloed Teams Kill Everything42:00 Expo West Goes Full Culture45:00 America's Next Top Snack50:00 Licensing Expo and What's NextAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport."0:00 - Intro0:18 - Frida Baby controversy7:00 - Edgy copy gone wrong10:35 - Werner Herzog on rumors16:00 - Eileen Gu debate20:00 - Meet Steve Starobinski22:30 - Licensing 10130:30 - Licensing vs. collabs35:50 - Pitching IP holders41:00 - Best value in licensing44:30 - Biggest licensing mistakes47:00 - Licensing Expo in Vegas49:45 - Where to find SteveAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Fathers talk new Technology, Super Bowl ads and Current Events. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

This week the fathers broke down running conferences, marketing trends and bantered about some recent events.Intro 0:00Biggest running conference of the year 0:422025 Marketing Trends 7:28Spotify Wrapped 27:58Ronaldo x Perplexity 31:54Photo/Video AI Model overload 34:14As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Fathers talk about a handful of people and brands getting attention online.Intro 0:00Political banter 1:43Internet Invitational 15:00Google Pomelli 27:17Board/NEO 36:50Future of algorithms 42:30As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.orgCheck out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan

Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=JordanThis week the fathers discuss virality, showcasing examples from Ramp, Skims and Jaxson Dart. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers break down the AI marketing war, Cracker Barrels re-rebrand, Ryder Cup merch strategy and more.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week we interviewed Ryan Duey, Co-Founder and Co-CEO of Plunge. He tells the story of how it started in a garage during covid and exposes the strategies that got them to a $100 Million/ year company.Intro 0:00Backstory 0:43Brand Naming 8:30Influencer Marketing 11:10Scaling 17:55Evolving 25:25Extra Marketing Strats 35:39Outro 37:07As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers return with some current events as well as a deep dive from Ashwinn on how he is leveraging AI to super charge his marketing. A must watch for any brand founder/marketer. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠⁠https://www.Brandfathers.org⁠Brandfathers Job Board: ⁠https://jobs.brandfathers.org/

BRANDFATHERS JOB BOARD: ⁠https://jobs.brandfathers.org/This week the Fathers talk viral campaigns. This includes everything from Polaroid billboards to Timothee Chalamet x Cash App and American Eagle x Sydney Sweeney. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org