Brandfetti

Low or high ticket offers?! I've done both and in this episode I am going to talk about the pro's and con's with both, what you must master if you want to drive sustainable scale on either, and what YOU need to consider if you're on the fence of deciding. Psst. Don't forget to follow me on @anitasiek and the team at @wordfetti This episode is proudly sponsored by Danni Vee, executive neuroscience performance coach. Danni has kindly gifted listeners assess to a Identity Assessment which you can find here: https://www.dannivee.com/identity where you can see EXACTLY where you may be misaligned and what you need to do immediately to step into the next level.

What if the real reason you're stuck isn't strategy… but your nervous system? In this epic conversation, I sit down with Danni Vee, a neuroscience performance coach who blends neuroscience and energetics in her work to chat all things around breaking through self-doubt, regulating emotions, and what it means to lead from self-trust. We unpack why so many high performers hit invisible ceilings, especially when it comes to visibility, sales, and leadership, and how to shift from force and burnout into aligned, sustainable success. If you've ever felt like you know what to do but still hold yourself back… this episode will hit. On the episode we dive into: What it actually means to use neuroscience + energetics in business and personal growth Why self-doubt and imposter syndrome spike right before your next level A simple nervous system regulation ritual you can use before: Sales calls Posting content Raising your prices Leading your team How dysregulation silently impacts your leadership, decisions, and communication The #1 practice to implement over the next 30 days for a noticeable shift in confidence and results Danni has also kindly gifted listeners assess to a Identity Assessment which you can find here: www.dannivee.com/identity where you can see EXACTLY where you may be misaligned and what you need to do immediately to step into the next level. Enjoyed this episode? Make sure you tag us at @anitasiek and @danniveecoach

8 months ago, I created FETTIBot, a custom AI bot trained in our 8+ years of copywriting, content, marketing and sales psychology frameworks. In this episode, I share 7 unexpected ways our users are using the bot to up their copy and content game. If you're curious and want to try it out yourself, get FETTIBot here. It's $49 a month, cancel anytime! 🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here: https://wordfettigroup.com/freebie Come say hey on Instagram: @anitasiek @wordfetti

Webinars ain't dead. In fact one of our most recent webinars converted at over 20% +. In this episode I dive into what helped us with our latest webinar, and why the old way of doing webinars won't work anymore. 🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie 👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

Ever have days when you KNOW the importance of "showing up" online but you just have zero motivation or desire to? You freeze, you end up procrastinating and then it gets to 5pm and you're like EH, tomorrow's problem? If so, this episode is for you. It's a BTS episode, where I am hot seat coaching one of our Wordfetti members. Her Q? I know it's important for me to marketing myself, but I freeze each time and just don't have the motivation. 🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie 👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

In this episode, I got to sit down with the Money Queen Denise Duffield-Thomas (@denisedt) to chat all things money mindset, business boundaries, and how to build a biz that gives you freedom instead of burnout. We covered a lot from the truth about pricing (and why most of us are undercharging), to the sneaky ways we end up designing businesses that feel like jail cells, even when they "look" successful on the outside. Inside, we also dive into: What is chustle (chill+hustle) and why Denise believes in it How to increase your prices without freaking out The boundary that completely changed how Denise shows up in her biz What being the "Mickey Mouse" of your brand actually means (this analogy? 10/10) The small habit that gives Denise the most freedom in her week This episode is part masterclass, part mindset shift, and full of permission to do business your way even if it looks totally different to everyone else's. 🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie 👯‍♀️ Let's connect: Come hang with me on IG → @anitasiek And follow Denise over at @denisedt And follow the crew → @wordfetti

Messaging, copy and AI in 2026. What is happening, what can we expect. In this episode where I was personally interviewed by my dear friend Erika Cramer (@thequeenofconfidence) we jam on it all. We dive into: Why your messaging is your ultimate competitive advantage (and why copy comes after messaging) The "Why This, Why Now, Why You" framework that will change the way you sell How to make AI your ally instead of your competition The three steps to uncovering your unique edge so you stop sounding like everyone else *PSST, 70% of tickets are now SOLD for gather 2026 in March 12 @Brisbane. We only have 1 VIP ticket left. If you want in, grab your ticket now here wordfettigroup.com/gather* 🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie 👯‍♀️ Come say hey: Instagram → @anitasiek Check out what me and the team are up to at @wordfetti

Know you've been playin' it SAFE and SMALL this year? Oh boy, this episode is for you. You're gonna wanna press play on this eppy immediately. In this episode, I sat down with Confidence Coach, Erika Cramer (aka @thequeenofconfidence), for a deep, hilarious, and hella raw convo on confidence, courage, and showing up even when you're covered in proverbial (and sometimes literal ) poo We dive into: Why so many smart, talented women still feel like they need permission to take up space What it actually takes to build real confidence (hint: it's not about being fearless) The power of owning your story, your voice, and yes, your weirdness That one belief that's keeping you stuck (and how to start rewriting it, today) Erika drops truthbombs, fire analogies, and the kind of mindset reframe magic that'll make you wanna throw your hands in the air and say: "YEP. I needed to hear that." Hit play and let this convo be the kick in the pants you didn't know you needed. FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebieCome hang with me on the 'gram: @anitasiek And follow the crew: @wordfetti

Wanna know how me (and my team) are saving 60+ hours a month right now? In this episode, I spill the 3 BIG ways we're using AI at Wordfetti HQ to streamline content, simplify systems, and save a heckin' lotta time without sacrificing creativity or quality. In this episode I share: The one app I use to brain-dump ideas on the go (even while nap-trapped) How I've trained custom GPTs to help my team move faster (without bottlenecking me) Why our AI-powered Fetti Bot is now one of the most powerful tools in our biz Curious how this could look for your business? Tune in. And come follow me on IG: @anitasiek and the crew at @wordfetti FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here: https://wordfettigroup.com/freebie

And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring. In our conversation we dive into: How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW Why understanding the objective of what you're writing is key What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there Expressing her personality authentically and how that helped her stand out You can follow Kate personally here: https://www.instagram.com/sbceventsau *Want to be my next success story?!* DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect. Take a listen into this episode, where I dive into: The real reason you might feel creatively blocked (and it's not a lack of strategy) How perfectionism is the sneaky gremlin sabotaging your visibility 2 powerful questions to break free from limiting beliefs The simple mindset shift that changes how (and why) you show up online *Want to join The Wordfetti Club? Be part of the waitlist here to know when spots open next: wordfettigroup.com/clubwaitlist* *Want to identify what's keeping you stuck, unlock it, and learn how to turn the words out of your head into words on paper FAST?! Join me in my annual copywriting workshop happening NEXT WEEK. 3 days. 1 hour each day. 2 masterclasses. 1 live Q&A to get feedback and ask me questions. $49. You do NOT want to miss this: wordfettigroup.com/bootcamp

There's a quiet shift happening in the online business space—buyers are more skeptical, more discerning, and no longer swayed by generic claims like "freedom" or "more time back." They're not saying it out loud, but before they hit "Buy Now," your audience is silently running your offer through a filter of 3 critical questions. In this episode, we unpack exactly what those questions are—and how to answer them in your messaging so your audience moves from "maybe later" to "take my money." Inside, we explore: • The 3 unspoken questions buyers are asking before investing • Why recycled marketing phrases are killing conversions • What makes buyers trust you now (hint: it's not just testimonials) • A sharp reframe for copywriters and service providers to stand out in the age of AI • How to create urgency without sounding salesy or pushy If your messaging is still leaning on what worked in 2022, this is your cue to evolve it for 2025. Doors to my 12-week live group coaching program, Wordfetti Your Words is opening in 2.5 weeks. Make sure you join us on the waitlist so you do not miss out on exclusive bonuses not available anywhere else. wordfettigroup.com/wywwaitlist Today's episode shares a sneak peek of what I cover in the Write to Win 4-part mini private podcast series, where I dive into the 4 types of copy you MUST be able to master in this AI-fuelled era and the shifts you must make if you want to get cut through and drive sales now. Grab it FREE here: wordfettigroup.com/writetowin