Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇰🇷KR · Marketing#1791K to 10K
- 🇸🇬SG · Marketing#533K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2K to 10K🎙 ~2x weekly·61 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
4K to 20K🇰🇷50%🇸🇬50% - Active Followers
Loyal subscribers who consistently listen
1.6K to 8K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
SNAP JUST FIRED THE STARTING GUN
Jun 22, 2026
55m 02s
Participation Beats Brand Placement
Jun 15, 2026
51m 12s
Entertainment Is the New Media Plan
Jun 8, 2026
1h 03m 39s
Your CFO Doesn't Care About Impressions
Jun 1, 2026
55m 58s
GTA 6 Could Become The Next Creator Platform
May 25, 2026
47m 45s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 |  SNAP JUST FIRED THE STARTING GUN | This week on Brands In Play, Nic and Ely sit down with Doddz, the AR artist and founder of Dime. From Disney, Nike, Amazon and beyond, Doddz breaks down how brands can use augmented reality to create experiences that feel like moments of magic. The conversation gets into smart glasses, AR fatigue, data capture, creative R&D, and why bad AR is usually the problem and not AR itself. In the news: EA launches a new in-game advertising platform, GTA 6 pre-orders and release date spark the nex... | 55m 02s | ||||||
| 6/15/26 |  Participation Beats Brand Placement | Episode 70 is live! This week, Nic Hill and Ely Santos sit down with John Benyamine, Co-Founder and Chief Innovation Officer at Moonrock, one of the top game marketing agencies. John has worked on everything from Comic-Con activations and Fortnite tournaments to custom Minecraft worlds for Walmart and Samsung. He shares why the future belongs to brands that dive into the culture, rather than just slapping logos on top of it. In the news this week: Meta's face-scan backlash: The frict... | 51m 12s | ||||||
| 6/8/26 |  Entertainment Is the New Media Plan | This week on Brands In Play, we’ve got a packed house! First up, Ely Santos (Founder of Vibe Glass and host of the Metavertising Podcast) is joining us as our guest co-host for the whole month of June. Then, Nic sits down with Will Trowbridge, the Founder & CEO of Saylor, one of the fastest-growing creative agencies out there right now. Will drops some serious truth bombs on why you can't just buy consumer attention anymore, why every brand is now competing directly with entertainment, a... | 1h 03m 39s | ||||||
| 6/1/26 |  Your CFO Doesn't Care About Impressions | This week on Episode 68 of Brands In Play, Morgan Pomish sits down with Derek Dabrowski, SVP, Head of Cold Brand Marketing at Keurig Dr Pepper. After nine seasons of Dr Pepper’s micro drama series Fansville, Derek explains why most marketers kill great ideas too early, why consumers need consistency more than novelty, and why CFOs don't care about impressions, engagement rates, or video completion rates. The conversation explores how Dr Pepper transformed Fansville from an ad campaign into ... | 55m 58s | ||||||
| 5/25/26 |  GTA 6 Could Become The Next Creator Platform | This week on Brands In Play, Nic Hill and Morgan Pomish are joined by Alexander Lee, Lead News Writer at GamesBeat, to unpack one of the biggest questions in gaming right now: Could GTA 6 become the next major creator platform? From Rockstar's growing interest in UGC and creator monetization, to what brands should be doing before launch day. We get into creator ecosystems, platform economics, brand safety, and why GTA may become much more than just another game release. News headlines this ... | 47m 45s | ||||||
| 5/19/26 |  First Ever Hologram Ad Network | In Episode 66 of Brands In Play Morgan Pomish and Nic Hill are joined by David Nussbaum, Founder and Chairman of Proto Hologram. We unpack the world's first always-on holographic advertising network and how brands are turning malls and public spaces into immersive channels. We also get into AI agents, holographic storytelling, and whether these systems become infrastructure rather than novelty. News headlines this week: • Lay's uses WhatsApp as part of its FIFA World Cup sponsorship st... | 1h 00m 49s | ||||||
| 5/11/26 |  Brands Are Spending in the Wrong Places | What happens when attention moves… but brand budgets don't? This week, Nic Hill and Morgan Pomish sit down with Zoe Soon, Head of Creator and Gaming at the Interactive Advertising Bureau. Zoe unpacks why outdated assumptions about "gamers" are still shaping brand decisions, why interactive media hasn't yet earned the measurement standards it needs to unlock serious budget, and why creators are better understood as media ecosystems than sponsorship line items. The bigger question runnin... | 58m 01s | ||||||
| 5/5/26 |  IGN Entertainment Generations In Play Audience Report | This week on Brands In Play, Nic Hill sits down with Karl Stewart, SVP of Worldwide Marketing and Head of IMAGINE AI at IGN Entertainment, Tate Fiebing, Senior Director of Business Intelligence at IGN, and Brent Koning, Global Head of Gaming at Dentsu, for a sharp breakdown of the new Generations In Play audience insights report. Want the full IGN Entertainment Generations In Play Audience Report? Get the FULL REPORT at https://www.ign.com/special/generationsinplay/ The conversation looks a... | 1h 43m 26s | ||||||
| 4/27/26 |  Roblox Explains the Controversial Ad Revenue Share | Episode 63 of Brands In Play goes straight to the source. Recorded live at World Builders Summit, Nic Hill and Brandon Iverson sit down with Roblox leaders Julie Piskin and Nick McLachlan for one of the clearest conversations yet on where immersive advertising is heading. From why creators should be valued like media companies, to Roblox’s controversial new ad revenue share model, to the bigger push toward measurement standards that unlock traditional media budgets. Don’t miss out! In the ... | 59m 08s | ||||||
| 4/20/26 |  AI Is The Product. Infrastructure Is The Moat | In Episode 62 of Brands In Play Lee Kebler and Nic Hill are joined by Cathy Hackl, CEO & Founder of Future Dynamics and Futurist in Residence at Nokia. Cathy reframes the entire AI conversation away from models and toward networks. Positioning companies like Nokia as critical to enabling agentic and physical AI. The key idea: AI doesn’t scale without connectivity, and that’s where the real moat is forming. This week in the news: Walmart enters AAA gaming with FC 26 integration, All... | 1h 14m 59s | ||||||
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| 4/15/26 |  UGC Platforms Are Dying, Alcohol Brands Are Panicking, and Meta Just Made Its Move | On Episode 61 of Brands In Play Nic sits down with Sara Apaza, Digital Brand Experience Manager at Cosnova, to unpack how Essence built one of the most effective beauty activations on Roblox with Kingdom of Essentia. Sara breaks down the internal reset from a campaign-led mindset to a community-first strategy, shifting from brand expression to player value. The result: sustained growth across engagement metrics, including ~25-minute session times, 96% approval rating, and a player base shape... | 1h 19m 52s | ||||||
| 4/6/26 |  What Do Karl Lagerfeld and Paris Hilton Have in Common With Your Brand Strategy? | Episode 60 of Brands In Play features a conversation with Mirjam Schuele, SVP of Marketing at Karl Lagerfeld, joining Nic Hill, Val Vacante and Gigi Casimiro to break down how one of fashion’s most iconic brands is navigating innovation. From early NFT drops that sold out in seconds to digital product passports and immersive campaign activations with Paris Hilton, Mirjam shares how Karl Lagerfeld is balancing heritage with experimentation and why you have already lost the audience if they thi... | 59m 00s | ||||||
| 3/30/26 |  The Era of Extreme Disruption | Episode 59 of Brands In Play features an in-depth conversation with Charlie Fink, one of the earliest voices shaping the XR and metaverse space. Nic and Val unpack decades of perspective across immersive tech cycles, from early VR waves to today’s AI-driven storytelling. This week in the news: Epic Games announces major layoffs; Roblox introduces a controversial new ad policy; Minecraft expands into physical space with a theme park in London, and Pokémon GO data powers real-world robotics, ... | 54m 31s | ||||||
| 3/23/26 |  Live from SXSW: The Future of Play Panel | Episode 58 of Brands In Play was recorded live at SXSW, with Nic Hill on stage alongside Val Vacante, who hosting a panel on the future of play featuring Chris Down (EVP, Chief Design & Innovation Officer at Mattel) and Mitchel Berger Executive Vice President, Global Commerce at Crunchyroll. As discussed on stage, the role of a brand today is to bridge creators with audiences, aligning creative vision with real human needs, whether that’s escape, belonging, or emotional connection. In t... | 1h 01m 47s | ||||||
| 3/16/26 |  Barbie, Hot Wheels and the Future of Play | Episode 57 of Brands In Play was recorded live at SXSW at the Red Thread X House, with Val Vacante joining Nic Hill on stage for a conversation with Chris Down, EVP and Chief Design & Innovation Officer at Mattel. Chris broke down how Mattel approaches extending brands like Barbie, Hot Wheels, UNO, and Monster High beyond the toy aisle and into connected play, collector ecosystems, gaming platforms, and broader culture. In this week’s news, Hamilton and Porsche integrate into Resident Ev... | 31m 54s | ||||||
| 3/9/26 |  The Human Questions Defining SXSW 2026 | This week, Nic Hill is joined by special March co-host Val Vacante for a conversation with Katie Pereira, Director of Conference Strategy at SXSW. The interview explores the ideas shaping SXSW 2026, with a focus on AI and human connection, the return of creativity as a competitive edge, fandom as a force in modern marketing, and the growing importance of immersive brand experiences that people can actually feel, remember, and respond to. In the news, Amazon Kills ‘King of Meat’ Just Months A... | 54m 16s | ||||||
| 3/2/26 |  Engagement Is Not What You Think! | Nic Hill and Aida Andersson are live this week in LA and they’re joined by Brian Ryerson, Senior Director, Digital Strategy at the USTA for a deep dive into how the US Open thinks about immersive platforms as more than a one-off activation. Brian breaks down why Roblox and Fortnite are fundamentally an audience growth play for tennis and how they earned internal buy-in by turning the US Open into a 52-week story. In the news, Matthew Ball’s State of Video Gaming 2026 • Hollywood... | 57m 22s | ||||||
| 2/23/26 |  The #1 Biggest Mistake Brands Make in Fortnite (And What To Do Instead) | This week on the show, Nic Hill and Aida Andersson sit down with Matthew Zanazzo for a deep dive into the state of advertising inside Fortnite and the broader UGC gaming ecosystem. Matthew, founder of Catalyst Studios, former Head of Fortnite at Gamefam, and host of the Creative Juice podcast has driven over 750M plays across collaborations with Epic Games, LEGO, Disney, Samsung, and more. Matt’s core message: success in UGC gaming is about understanding the platform at a native level or yo... | 58m 10s | ||||||
| 2/16/26 |  How Will Sports Marketing Survive an Aging Audience? | This week on the show, Aida Andersson and Nic Hill sit down with Joe Farren (Future Sport Co.), an award-winning sports innovation consultant who’s helped top sports brands translate immersive tech into real fan and commercial value. In the interview, we unpack Joe’s framework for integrating sport into immersive platforms, what drives loyalty (and what kills it), and why the next wave is less about “cool tech” and more about repeatable fan behaviors, scalable media assets, and measurable out... | 57m 40s | ||||||
| 2/6/26 |  The Death of the "Impression": Why Interruption Advertising is Failing | This week on the show, Nic Hill and Aida Andersson sit down with Morgan Pomish, Senior Vice President, Head of Innovative Experiences at Digitas North America. We get into how strategy falls apart when brands start with “we need to be in gaming” instead of a real business problem. In the news, Twitch launches BloxFest, Verizon turns Fortnite into a Super Bowl moment, Disney+ releases the full High School Musical on TikTok and Brands ramp up hiring in-house storytellers to own narrative... | 1h 05m 28s | ||||||
| 1/30/26 |  It Took 3 Years to Convince the Execs... How Sam's Club Finally Cracked Roblox | This week on the show, Nic Hill and Albane Prioux are joined by Leslie Shepard, Lead of Partnerships and Growth Marketing at Sam’s Club. In this conversation, Leslie breaks down how Sam’s Club thinks about gaming as an upper funnel growth lever, why Roblox integrations beat building a standalone world for their goals, and what she learned by running a portfolio approach across multiple titles. In the news, Bruno Mars partners with Steal a Brainrot on Roblox, Peaky Blinders enters PUBG Mobil... | 1h 05m 44s | ||||||
| 1/23/26 |  Stop Targeting Millennials! Why Your Marketing Data is Completely Useless | It's EPISODE 50! Before anything else, thank you to everyone who’s been listening, watching, sharing, and building with us along the way. What started as a conversation has turned into a weekly ritual, and we don’t take that for granted. Your support is the reason Brands In Play keeps showing up, digging deeper, and pushing this space forward. This week on the show, Nic Hill and Albane Prioux sit down with Bastian Bergmann, Co-Founder & COO of Solsten and author of Press Play: Why Every ... | 58m 20s | ||||||
| 1/16/26 |  Why "Living Stories" Are the Only Way to Sell | Episode 49 of Brands In Play is here and this week Nic Hill and Albane Prioux are joined by Charlie Melcher, founder of Melcher Media and The Future of Storytelling, and author of The Future of Storytelling. In the interview, Charlie breaks down the rise of “living stories", plus what this shift means for brand storytelling, experience design, and how marketers should think about impact, memory, and measurement in immersive formats. News this week: LEGO steals the spotlight at CES • R... | 57m 37s | ||||||
| 1/9/26 |  Is The Metaverse Finally Over? (Our Boldest Bets for 2026) | Brands In Play kicks off 2026 with a predictions episode. Nic Hill and Albane Prioux center the conversation around three questions brands are already grappling with: • Where people will spend time playing and socializing • Which monetization models hold up under real pressure • How creator-led economies are changing brand strategy. This week in the news, Warner Bros. leans toward Netflix over Paramount, SandboxVR scales globally, FIFA deepens its Roblox strategy and NBA star Luka Don... | 40m 09s | ||||||
| 1/2/26 |  UNBOXING Podcast | Rebroadcast | This week on Brands In Play, Nic Hill and Albane Prioux are officially off for the holidays, so Episode 47 is a little different: we’re rebroadcasting one of our favourite podcasts, UNBOXING: Play and Profit for the Gaming Curious. Hosted by gaming-industry professors Laine Nooney and Joost van Dreunen. If you work in gaming, media, or brand marketing, this is the kind of macro context that helps everything else make sense: where players are moving, how platforms really operate, and why cert... | 1h 16m 08s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.