Creative Agency Secrets Featuring Darren Graydon from SPS Marketing

Creative Agency Secrets Featuring Darren Graydon from SPS Marketing

From Brands on Tap by White Space Agency

December 27, 2025 · 1h 9m

About this episode

Darren Graydon shares insights on running a creative agency and balancing creativity with business demands.

Our new series 'Creative Agency Secrets' dives into the truth about running a creative business from agency to videography business owners, and everything in between. Our first episode features Darren Graydon, owner of SPS Marketing Agency, who dives into the reality of running an agency, what it's like to buy an agency, and how to balance being a creative while being a business owner, and much more. 00:02:20 – Q1 What led you to start or buy into an agency, and what original problem were you trying to solve?00:06:20 – Q2 What was the biggest turning point in your agency's story that changed how you operated? 00:17:30 – Q3 How do you balance creativity with the practical demands of running a business? 00:28:00 – Q4 What’s the most valuable lesson you have learned from working with clients, good or bad?00:32:20 - Q5 What changes in the creative industry have most affected how your agency operates? How have you adapted? 00:54:00 - Q6 What advice or secrets would you share with other creative sector business owners? The do’s and don’ts! Take a look at SPS Marketing - https://spsmarketing.co.uk/ Website - https://whitespace.agency/ Linkedin - / brands-on-tap Instagram - /…

People in this episode

Host: White Space Agency

Guest: Darren Graydon

Topics covered

  • creative agency
  • business ownership
  • marketing strategies
  • client relationships
  • industry changes

Keywords

  • creative agency
  • business owner
  • marketing
  • client lessons
  • agency operations

Mentioned in this episode

Organizations: SPS Marketing Agency, Brands on Tap

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