👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio

About this episode

Mark Ramsey discusses his 3 Checkmarks Framework for creating engaging audio content.

📝 Show Notes Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho , Inside Jaws , and I nside The Exorcist series. Hosts: Kipper McGee & Dave Martin Key Topics & Takeaways: From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler. Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it. Shift in the industry: “Great distribution now creates content — not the other way around.” Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignore Listener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk —authentic ≠ unplanned. Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter. Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.” Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol . ONE MINUTE MARTINIZING: "Reverse " Please help us thank these underwriting supporters: musicmaster.com radiocontentpro.com Return…

People in this episode

Host: Kipper McGee

Guest: Mark Ramsey

Topics covered

• audio strategy
• storytelling
• content creation
• listener engagement
• branded content

Keywords

• cinematic audio
• Blue Ocean ideas
• Car Talk
• destination content

Mentioned in this episode

Products: the 3 Checkmarks Framework, Inside Psycho, Inside Jaws, Inside The Exorcist

Books & works: Inside Psycho, Inside Jaws, Car Talk, Wondery, Scrooge: The Podcast Christmas Carol

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