How MK Bertulfo Built a 500K+ Community for Filipino Virtual Assistants - E688

About this episode

MK Bertulfo shares her journey of building a large community for Filipino virtual assistants and discusses the challenges and opportunities in the freelance economy.

In this episode of the BRAVE Southeast Asia Tech Podcast, Jeremy Au sits down with MK Bertulfo , the visionary founder of Filipina Homebased Moms ( FHMoms ). MK shares her raw and inspiring journey transitioning from an overworked, underpaid BPO call center agent in Manila to building the largest online community for work-at-home mothers in the Philippines, now boasting over 540,000 members globally. We dive deep into the realities of the freelance economy, bridging the gap between international employers and Filipino virtual assistants (VAs), and navigating the intense pressures of startup growth and "mom guilt." MK also breaks down the rapid advancement of Artificial Intelligence and shares her strategies for upskilling freelancers to prevent them from being left behind by AI agents, pushing them to eventually become SaaS entrepreneurs themselves. Whether you are a startup founder looking to hire remote offshore talent, or a professional aiming to scale an organic community into a profitable tech platform, this conversation is packed with actionable advice and localized Southeast Asian insights. 00:00 - Introduction to FHMoms & MK Bertulfo 02:44 - Surviving the BPO Call…

People in this episode

Host: Jeremy Au

Guest: MK Bertulfo

Topics covered

• virtual assistants
• freelance economy
• community building
• startup growth
• artificial intelligence
• motherhood

Keywords

• Filipino virtual assistants
• community building
• freelance work
• startup challenges
• AI in freelancing
• mom guilt
• remote work

Mentioned in this episode

Organizations: Filipina Homebased Moms

Places: Philippines, Manila

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