April 29, 2026 |   Read online  Yung Lean's Sick Music Vid, Omnicom's First Quarter as New Omnicom, & Spectra's Social-First Empire

April 29, 2026 | Read online Yung Lean's Sick Music Vid, Omnicom's First Quarter as New Omnicom, & Spectra's Social-First Empire

From Breaking and Entering Advertising Podcast by Breaking and Entering Media

April 29, 2026 · 1h 35m · Season 1 · Episode 21

About this episode

The episode discusses recent trends in advertising and social media, featuring insights from industry leaders.

A few good things to start: Best music video in recent memory just dropped from GENER8ION and Yung Lean. People are now turning their group chats into songs on TikTok. And Wieden brought back the Harlem Shake. Good morning. In the WORLD FAMOUS TWO MINUTE DRILL: High Noon is looking for a new creative agency — Preacher is the incumbent. WPP just won consolidated global creative and production for Henkel Consumer Brands. Coors Light is going all in on the World Cup with a new summer campaign starring Andrés Cantor, the most iconic voice in soccer broadcasting. Expedia tapped iShowSpeed for a new collab. And Omnicom posted Q1 revenue of $6.2 billion — more than $2.5 billion more than the same quarter last year. With IPG now fully integrated, they delivered 3.9% organic growth and margins expanding to 14.8%. The new Omnicom is operational and it is large. First on the show: Bridget Jewell, Head of Social at McCann and one of the most decorated social creative leaders in the industry. She leads global social for Mastercard across 100+ markets, was the inaugural winner of Adweek's Social Team of the Year, and has 50+ awards including Cannes, Clios, D&AD, and Webbys. We talk about…

People in this episode

Guests: Bridget Jewell, Dan Salkey

Topics covered

  • music video
  • social media
  • advertising campaigns
  • brand performance
  • creative agencies

Keywords

  • Yung Lean
  • Omnicom
  • social media
  • advertising
  • brand ranking

Mentioned in this episode

Organizations: McCann, Mastercard, Adweek, Dr. Squatch, BuzzBallz, LEGO, Omnicom, WPP, Henkel Consumer Brands, Expedia

Books & works: Harlem Shake, Entertain or Die 3.0

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