Crowdflex part two: Building customer trust in consumer-led flexibility

Crowdflex part two: Building customer trust in consumer-led flexibility

From Bright Spark by Innovate UK

October 6, 2025 · 45 min · Season 1 · Episode 20

About this episode

The episode discusses building customer trust in consumer-led flexibility through the Crowdflex project.

Join Jim and Laura for the second instalment of this two-part series on consumer-led flexibility, explored through the SIF funded Crowdflex project. The project examines how households can actively support grid balancing—whether by shifting their energy use to different times or enabling smart, automated control of their electric vehicles. In this episode, SIF Policy Lead Jim Wrigley is joined by OVO’s Elizabeth Allkins and Ohme’s Rosie Knight, both project partners in Crowdflex acting as Demand Side Response Service Providers (DSRSPs). Together, they discuss what flexibility looks like from a customer’s perspective and consider the vital roles of trust and diversity in making consumer-led flexibility a reality. For more details, check out  NESO’s press release  on the Winter trial results, and explore the full set of reports on the  Crowdflex webpage . If you haven’t listened already, make sure you check out part one first (the episode before this one in your podcast feed) where Jim talks to NESO’s Cathy Fraser on building confidence in the use of consumer-led flexibility. Ohme:  Smarter, Greener & Cheaper EV Charging At Home…

People in this episode

Host: Jim Wrigley

Guests: Elizabeth Allkins, Rosie Knight

Topics covered

  • consumer-led flexibility
  • grid balancing
  • trust in energy
  • demand side response
  • electric vehicles

Keywords

  • Crowdflex
  • consumer trust
  • energy use
  • grid balancing
  • demand response

Mentioned in this episode

Organizations: OVO, Ohme, NESO, SIF, Ofgem

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