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- 🇳🇿NZ · Entrepreneurship#903K to 10K
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Est. listeners per new episode within ~30 days
900 to 3K🎙 Daily cadence·378 episodes·Last published yesterday - Monthly Reach
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3K to 10K🇳🇿100% - Active Followers
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1.2K to 4K
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On the show
Recent episodes
How to grow a product business without sacrificing profit - Christabel Biella
Jun 5, 2026
Unknown duration
How to double your website revenue - Lisa Whalley-Smith
May 29, 2026
Unknown duration
How to get your first reviews on Amazon
May 22, 2026
Unknown duration
Building an 80-Year Product Business: Lessons from a Fourth-Generation Family Brand
May 15, 2026
Unknown duration
Packaging design for Amazon and retail. How to stand out and increase sales - Daniel Poll
May 8, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/5/26 |  How to grow a product business without sacrificing profit - Christabel Biella | If you're trying to work out how to grow a product business, it can be tempting to focus on increasing sales above everything else. But what happens when your sales are growing and your profits aren't?In this episode, I'm joined by Christabel Biella, a fractional operator and commercial growth consultant who helps product based business owners build stronger, more sustainable businesses.We talk about what healthy growth actually looks like, why more sales don't always lead to more profit, and the common mistakes that can make growth feel harder rather than easier.Christabel shares practical advice on pricing, product ranges, inventory management, hiring and choosing the right sales channels. We also discuss how to spot when something isn't working in your business and the key numbers every founder should understand before making decisions about growth.If you've ever wondered how to grow a product business in a way that feels sustainable and profitable, there's plenty in this conversation that will help.Christabel is also offering a free 20 minute commercial model review call for founders who'd like support identifying growth opportunities and improving profitability within their business.Find Christabel here: - Website: https://www.cbco.uk- My Commercial Diagnostic Sprint info page: https://www.cbco.uk/sprint - LinkedIn: https://www.linkedin.com/in/christabel/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 5/29/26 |  How to double your website revenue - Lisa Whalley-Smith | In today’s episode I’m joined by website conversion expert Lisa Whalley-Smith to break down how product-based businesses can realistically grow, and even double their website revenue.Lisa shares the simple but powerful framework she uses with clients to improve performance across three key areas: traffic, conversion rate, and average order value. But as she explains, growth doesn’t start with traffic, it starts with understanding your numbers.We talk through real examples of brands Lisa has worked with, including businesses going from £8–10K months to significantly higher revenue by making focused, data-led improvements.In this episode, we cover:The 3 key metrics that drive website revenue (and how they work together)Why conversion rate should come before trafficHow to increase conversion rates through better messaging and customer alignmentSimple but effective ways to increase average order value (including bundling, offers, and free delivery thresholds)When and how to focus on increasing website traffic through ads, PR, and social mediaWhy understanding your data is the most important first step before making changesOne of the key takeaways from this conversation is that growth doesn’t come from doing everything at once, it comes from focusing on the right lever at the right time, and consistently measuring what works.If you run a product-based business and want to increase your online sales in a more structured, strategic way, this episode will give you a really practical starting point.Find Lisa here:https://www.klaritymarketing.co.ukhttps://www.linkedin.com/in/lisawhalleysmithLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 5/22/26 |  How to get your first reviews on Amazon | If you’re wondering how to get your first reviews on Amazon, this episode is for you.Because reviews really do matter.They help customers trust your products, they improve conversions, and they send strong signals to Amazon’s algorithm that your product is worth showing to more people.In this episode, I’m breaking down exactly why reviews are so important, why I always recommend focusing on reviews before running ads, and the compliant ways you can start building reviews when you’re launching a new product.I’m also talking about something I think many sellers worry about unnecessarily, getting the occasional less than perfect review, and why volume of reviews can actually matter more than having a perfect five star rating.If you’re launching on Amazon, or you’ve got products sitting there with very few reviews, this episode will help you understand what to focus on first.Everything you need to know about Amazon Vine: https://player.captivate.fm/episode/31085d58-6597-4221-8627-35e4846480ba/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 5/15/26 |  Building an 80-Year Product Business: Lessons from a Fourth-Generation Family Brand | This week I’m joined by Holly Stafford-Smith from GH Stafford & Son Ltd, a fourth-generation family business that has been supplying leather goods and accessories across the UK for almost 80 years.In this episode, Holly shares the story of how the business evolved from manufacturing leather goods in post-war Walsall to becoming a long-established wholesale supplier working with retailers and wholesalers across the UK and Ireland.We talk about what it’s really like working in a family business, balancing tradition with modernisation, navigating generational differences, evolving a product range over time, and why focusing on product quality has helped the business continue to grow after all these years.There’s also a really honest conversation about the realities of family business life, the challenges, the opportunities, and the deep care that comes with building something across generations.Whether you run a product-based business yourself or are interested in how long-standing businesses continue to adapt and evolve, there’s so much insight in this episode.Episode Chapters:00:00 Introduction to Holly Stafford-Smith and GH Stafford & Son Ltd01:31 The story behind the family business founded in 194703:17 How the business has stayed relevant for nearly 80 years05:49 Modernising a long-established wholesale business07:24 Selling through retailers and wholesalers across the UK09:09 Why the business has stayed B2B only11:05 How the product range has evolved over the years13:44 Using customer feedback to shape products16:44 Growing up in a family business19:40 Working across different roles in the business20:43 Navigating family dynamics and generational differences24:58 The realities of working in a family business29:30 Holly’s advice for product business ownersConnect with Holly here:https://ghstafford.com/https://www.facebook.com/GHStaffordandSonhttps://www.instagram.com/ghstaffordandson/https://www.linkedin.com/in/holly-stafford-smith/https://www.linkedin.com/company/g.h.stafford-&-son-limited/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 5/8/26 |  Packaging design for Amazon and retail. How to stand out and increase sales - Daniel Poll | If you’ve ever looked at your product and thought, “is my packaging actually helping me sell this?” then this episode is going to be really helpful.I’m joined by Daniel Poll, founder of No Ramble, a brand and packaging design studio, and we’re talking all about what makes packaging work, both in store and online.Because the reality is, if your product looks the same as everything else, your customer is far more likely to choose based on price. And that’s not where most of us want to be.We get into what effective packaging design for Amazon and retail actually looks like, why so many brands end up following the crowd, and what you can do differently if you want to stand out in a way that feels right for your product and your customer.Packaging isn’t just about making something look good, it’s about helping your customer quickly understand what your product is and why they should choose it.This is one of those episodes that might make you look at your packaging in a completely different way.Find Daniel here:Website: https://noramble.co.uk/Instagram: https://www.instagram.com/noramble/Personal LinkedIn: https://www.linkedin.com/in/daniel-poll/Business LinkedIn: https://www.linkedin.com/company/noramble/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect | — | ||||||
| 5/1/26 |  Business funding options for entrepreneurs - Hazel Nabarro | So many founders delay growing their business because funding feels confusing or out of reach. This episode is here to change that, and give you a clearer way to think about how to fund your business growth.If I’m honest, funding is something I didn’t really understand for a long time, and I know I won’t be the only one.When we hear about funding, it’s often things like Dragon’s Den or venture capital, and it can feel quite far removed from everyday business. But actually, there are so many different business funding options, and understanding them can completely change how you approach growing your business.In this episode, I’m joined by Hazel Nabarro, founder of Femfinity, and she breaks down how to fund your business growth in a way that feels much more clear and manageable.We talk through the different types of business funding options, including bootstrapping, grants, loans, angel investors, and venture capital, and what each one really looks like in practice.What I found really helpful about this conversation is that it’s not just about what’s available, it’s about how to make the right decision for you and your business, rather than making choices from a place of panic or pressure.So if funding is something you’ve been thinking about, or you’re not sure what your next step should be, this will give you a much clearer picture of how to fund your business growth in a way that actually works for you.Find Hazel here: Website : www.femfinity.co.ukInstagram: https://www.instagram.com/tofemfinity/LinkedIn : https://www.linkedin.com/in/hazelnabarro/ https://www.linkedin.com/company/femfinity/Chapters:00:00 Introduction to Hazel and her work in funding and growth03:20 What funding really means and why it is often misunderstood06:00 Bootstrapping and using revenue to fund your business09:30 Grants explained, pros, cons and how to improve your chances15:10 Loans, risks, and what to consider before borrowing18:45 Equity funding, angel investors and how it works23:30 Venture capital explained and whether it is right for you27:50 When to start thinking about funding your business31:20 Revenue first growth and building a sustainable business34:00 Key questions to ask before taking any funding37:00 Can you say no to investors and why due diligence matters38:30 Why increasing female investors is so important41:10 How to become an angel investor and get started44:30 Final advice on making strategic funding decisionsLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 4/24/26 |  Ask Me Anything | In this episode, I’m doing something a little different, answering your questions in an “Ask Me Anything” style episode.This episode is designed to give you clarity and practical direction if you’re currently selling on Amazon or thinking about getting started.I’ve recently launched a free monthly event called Amazon Seller Support and Connect, where sellers (and future sellers) can come together to ask questions, share challenges, and learn from each other. This episode builds on those conversations by tackling some of the most frequently asked questions in more detail.In this episode, I cover five key Amazon selling topics:How much it costs to stand out on Amazon and get visibilityWhether you’re actually making money on Amazon (and how to check)If you should focus only on your best-selling productHow much you should spend on Amazon advertisingWhether you should use FBA, FBM, or a mix of bothYou’ll learn how Amazon visibility really works, including how relevance, sales history, and reviews affect your rankings.I also break down why it’s important to understand your numbers early on, how to think about advertising budgets, and why relying on just one product can be risky when scaling.A key theme throughout this episode is that success on Amazon comes down to understanding your data, making informed decisions, and building a sustainable strategy rather than chasing quick wins.If you’re selling on Amazon, or planning to, this episode will help you make more confident, informed decisions about your businessEpisode 327: What is the Amazon algorithm: https://player.captivate.fm/episode/b3aa9cda-d8d7-4fbf-a949-5335f0473b8b/Find out more about Amazon Made Easy, my membership for Amazon sellers: https://vickiweinberg.com/membershipJoin Amazon Sellers Support & Connect, my free monthly call for Amazon sellers: https://calendly.com/vickiweinberg/new-meetingLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect | — | ||||||
| 4/17/26 |  What It Actually Takes to Launch and Grow a Product Brand - Sam Feller | In this episode, I’m joined by Sam Feller, co-founder of Popcorn Shed, a premium gourmet popcorn brand now stocked across the UK and beyond.Sam shares the real story behind building a product-based business from scratch, from making popcorn in a home kitchen to scaling across multiple sales channels.We talk about what it actually takes to launch and grow a physical product brand, including the mistakes, the lessons, and the decisions that make the biggest difference early on.If you’re developing a product or thinking about starting a product-based business, this episode is full of practical insight you can apply straight away.In this episode, we cover:How Popcorn Shed started and grew into a national brandWhat makes a product stand out in a crowded marketWhy product market fit is more important than passion aloneThe realities of product development (and why it’s so expensive to get wrong)How to choose the right sales channels for your productWhat founders often overlook when launching a new productWhen to hire and how to grow your team sustainablyThe biggest lessons from scaling over the past 10+ yearsSam also shares his number one piece of advice for product creators, and it’s something that could save you time, money, and a lot of frustration.If you’re building a product-based business this is a great listen.Find Sam here:https://popcornshed.comhttps://x.com/popcornshedhttp://facebook.com/popcornshedhttp://instagram.com/popcornshedhttps://uk.linkedin.com/company/popcornshedLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 4/10/26 |  How Journaling Can Transform Your Mental Health and Business - Finn Prevett | Ever feel like your brain is on a constant spin cycle? Like there’s always another task, another email, another decision to make… and never a moment to breathe?That’s exactly where Finn Prevett, co-creator of The Positive Planner, found herself. She was navigating postnatal depression, juggling life with young children, and trying to find a way to care for her mental health without it taking over her life.Her solution? Journaling. Simple, prompted journaling that became a lifeline. And from that, the Positive Planner was born, a planner designed to support mental health, wellbeing, and yes, even your business.In this week’s episode, Finn shares her journey from first starting to journal, to crowdfunding her first planners, building a supportive community online, and eventually partnering with Penguin so she and her co-creator could focus on the creative side of their business, without burning out.If you’ve ever felt overwhelmed, stuck, or unsure about how to take care of yourself while growing a business, this conversation will give you insight, inspiration, and practical ideas.Find Finn here: Website - www.thepositiveplanners.comFacebook - https://www.facebook.com/thepositiveplanner/?locale=en_GBInstagram - thttps://www.instagram.com/the_positive_planner/LinkedIn - https://www.linkedin.com/in/finn-prevett-9975351a2/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 4/3/26 |  Burnout in Business, Signs You’re Burning Out and How to Recover - Tamryn Dicks | Burnout in business is something we hear about all the time, but do you actually know what it really is, and how to recognise it before it takes hold?In this episode, I’m joined by Tamrin Dicks, who helps business owners make more money, keep more cash in the bank, and create more time to actually enjoy their lives. After experiencing burnout herself more than once, Tamrin now works with business owners to help them avoid it, or recover from it if they’re already there.We talk about what burnout in business really means, and how it’s very different from just feeling stressed, busy, or tired. This was something I personally found really eye-opening, and I think you will too.If you’ve ever felt constantly exhausted, overwhelmed, or like you’ve lost the enjoyment in your business, this episode will really resonate. And even if you’re not feeling that way right now, it’s an important conversation to help you spot the signs early, both in yourself and in others.Find Tamryn:Website: www.pharsyde.co.ukInstagram: https://www.instagram.com/pharsydesolutions/LinkedIn: https://www.linkedin.com/in/tamryndicks-gracefulgrowth/Episode Chapters: 00:00 Introduction and why burnout in business matters03:30 What burnout really is and how it’s different from stress07:00 Signs you might be heading towards burnout10:15 How burnout affects your focus, energy, and decision making13:30 Common myths about burnout in business17:30 Why taking time off doesn’t fix burnout20:30 The root cause of burnout, what’s really going on in your business25:00 Why you need to focus on yourself before fixing the business29:00 Boundaries, time management, and protecting your energy32:30 Why working harder won’t solve burnout35:30 A simple way to take back control of your week38:30 The danger of comparing yourself to other business owners41:00 Practical first steps if you’re feeling exhausted or stuckLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
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| 3/27/26 |  How to Launch and Scale a Product Business as a Parent - Suzanne Moore | In this episode, I’m joined by Suzanne Moore, the founder of Nom Nom Kids, who shares how she turned an idea she had on her holiday in America into a business that’s been running for over 12 years, all while navigating life as a busy mum.Suzanne talks honestly about how she got started designing a reusable pouch to solve her own parenting problem and how she quickly realised that other parents needed it too. We chat about her early mistakes, the leaps of faith she took with manufacturers, and how observing her customers shaped new products she hadn’t even planned for.We also talk about the challenges of growing a product business, including how to sell to a bigger audience without losing the personal touch, and why showing the person behind the product can make all the difference. Suzanne’s story is a great reminder that even if you’re unsure at the start, taking that first step is often the best way to learn and grow.This episode is full of practical insights for anyone looking to launch and scale a product business, especially if you’re juggling family life and trying to figure out the best way to turn an idea into something people actually want to buy.Find Suzanne and Nom Nom Kids here: https://nomnomkids.co.uk/https://www.facebook.com/NomNomKids/https://www.instagram.com/nomnomkidshttps://www.linkedin.com/in/suzanne-moore-22ba873/Episode Chapters00:00 – Introduction00:44 – Suzanne shares her background and how Nom Nom Kids started02:56 – Early mistakes and lessons learned in product development06:44 – Finding manufacturers and taking a leap of faith with production11:44 – Handling challenges like batch issues and customer complaints16:07 – Launching products, social media strategies, and early marketing21:18 – Discovering unexpected ways customers use your products26:12 – Making products different without trying to please everyone32:17 – Scaling the business and growth challenges39:42 – Supporting other businesses and building communityLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support40:19 – Suzanne’s final advice for anyone starting a product businessMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect | — | ||||||
| 3/20/26 |  How to get the best outcome from Amazon Seller Support | If you’ve ever found yourself stuck in a loop with Amazon seller support, sending messages back and forth and not really getting anywhere, this episode is for you.Because while Amazon is an amazing marketplace, it isn’t always straightforward. Things do go wrong, and often they happen when you least expect it, whether that’s a listing being taken down, a product being incorrectly restricted, or something just not working the way it should.In this episode, I’m talking you through how to get the best outcome from Amazon seller support, based on real situations I’m dealing with right now for clients. So this is practical, honest, and based on what actually works, not just theory.I’m also sharing the kinds of issues you might run into when selling on Amazon, why they happen, and most importantly, how to deal with them without losing time, energy, or patience.Because the truth is, most issues are fixable. It’s just knowing how to approach Amazon seller support in the right way that makes all the difference.I’ve also created a free guide, How to get the best out of Amazon Seller Support, which walks you through everything step by step. You can download that below, so there’s no need to take notes while you’re listening.Get my free guide - how to get the best out of Amazon Seller Support: https://checklist.vickiweinberg.com/sellersupportEpisode chapters: 00:00 Why things don’t always run smoothly on Amazon01:40 Real examples of Amazon issues and what can go wrong04:30 What happens if problems aren’t resolved06:45 How to reduce the chances of issues in the first place08:40 Understanding Amazon seller support10:25 How to write a clear and effective support case12:10 Common mistakes that slow everything down13:40 When to use chat or phone support14:55 How to escalate your case16:25 The mindset that will help you get results17:40 When to get extra support18:30 Final thoughts and reassuranceLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 3/13/26 |  What actually makes a product business website work - Simon Pryce | If you run a product based business, your website plays a huge role in whether customers buy from you or leave within seconds.In this episode, I’m joined by Simon Pryce, Managing Director of Skylight Media, who works with businesses to improve how their websites function, convert and support growth.We talk about the real role of a product business website, why many websites struggle to convert visitors into customers, and the surprisingly simple changes that can make a big difference.Simon shares what he sees again and again when businesses come to him because their website “isn’t working”, including the common mistakes that quietly cost sales. We also talk about the importance of product descriptions, strong photography, user experience, and how customers actually behave when they land on a website for the first time.If you’ve ever looked at your website and wondered whether it’s really doing its job, this conversation will help you think about your product business website in a completely new way.Towards the end of the episode we also explore something many businesses haven’t considered yet, the impact of AI and what the future could look like when machines begin purchasing products automatically on behalf of customers.If you want your product business website to work harder for you this year, this episode is packed with practical insight.Find Simon here: skylightmedia.co.uklinkedin.com/in/simondavidpryceEpisode Chapters00:00 Introduction to Simon Pryce and Skylight Media02:00 The true role of a website for a product business05:10 The biggest website mistakes product businesses make09:00 Understanding customer behaviour on websites14:30 Why some websites don’t convert visitors into buyers18:30 Design, messaging and functionality, what matters most22:00 How often should you review or refresh your website27:00 Improving your website without a huge budget30:30 What to do if you feel embarrassed by your website32:00 The future of websites, AI and agentic commerce38:40 Final advice for making more of your websiteLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect | — | ||||||
| 3/6/26 |  How to Develop and Launch a Product Idea - Charlie Sherts | In this episode, I speak with product innovator Charles Shert about how to develop and launch a product idea.If you’ve ever had an idea for a product but felt unsure where to start, this conversation is for you. We talk about solving real problems, creating rough prototypes and using customer feedback to shape your design. You don’t need perfection to begin; progress usually starts with curiosity and willingness to test your idea.Charles shares how he moved from identifying a simple problem to building and refining a patented product. We also explore why understanding your customer is more important than adding complicated features when you are learning how to develop and launch a product idea.If you are sitting on a product idea, this episode is a gentle reminder that small steps matter, persistence counts and testing early can help you move forward with confidence.Find Charlie here: Website: https://getthemozy.com/Pinterest: https://www.pinterest.com/getthemozy/Facebook: https://www.facebook.com/getthemozyInstagram: https://www.instagram.com/get_the_mozy/#YouTube: https://www.youtube.com/@getthemozyChapters:00:00 Introduction01:00 Finding a real problem to solve04:00 Designing products using thermodynamics principles07:00 Moving from prototype to sellable product10:30 Using Kickstarter to validate demand12:00 Starting sales through small markets and events14:30 Marketing physical products online16:30 Learning from product development mistakes18:30 Simplifying product ranges for efficiency20:40 Advice for first time product creators23:20 Persistence in entrepreneurship24:30 Final thoughts on product ideasLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 2/27/26 |  Why selling on Amazon feels harder than it should and what actually helps | If you’ve ever wondered why selling on Amazon feels harder than it should, you’re not alone.In this episode, I unpack why selling on Amazon can feel so complicated, even when you’re capable and experienced. From navigating Amazon Seller Central to dealing with inconsistent updates, suppressed listings and unclear responses from Seller Support, the platform often creates unnecessary complexity.But it is not just a systems issue.It is the mental load of not knowing whether something is normal.The second guessing when a change works on one SKU but not another.The time lost searching Google or watching tutorials that may not apply to your situation.Selling on Amazon becomes heavier when you are trying to figure it all out alone.In this episode, I also talk about what actually helps. Faster answers. Ongoing guidance. Being able to sense check decisions. Learning from other Amazon sellers who are navigating the same challenges.I share more about the Amazon Sellers Support and Connect call I held recently, and my new-and-improved membership, Amazon Made Easy.Amazon Made Easy is for product based business owners who are already selling on Amazon, or actively preparing to launch, and want practical, ongoing support without paying for full account management. It’s designed to help you take action, grow your account, get support when you need it and feel more confident in your decisions, without carrying the weight of it on your own.Because while we can’t change how Amazon is built, we can change how supported you feel while building your business on it. Episode Chapters:00:00 Welcome, and why selling on Amazon feels harder than it should01:20 Seller Central, outdated systems and lack of clear training02:45 The isolation of selling on Amazon alone04:10 Inconsistencies, suppressed listings and second guessing yourself05:50 Where most sellers look for help, Google, YouTube and Seller Support07:10 Why quick answers and ongoing support make such a difference08:30 The power of community and learning from other Amazon sellers09:50 Introducing Amazon Sellers Support and Connect10:40 Amazon Made Easy, what’s changing and why12:00 Who the membership is for, and who it is not for13:20 Final thoughts, selling on Amazon does not have to feel this hardLET’S CONNECTEpisode 338: Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’): https://vickiweinberg.com/membership/Join Amazon Made Easy: https://vickiweinberg.com/membership/ Follow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 2/20/26 |  How to Scale a Jewellery Business and Sell Direct to Customers - with Anna Scaife | In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designing pieces that are personal and purposeful.Whether you’re a jewellery designer, maker, or small business owner, there’s something here for you. Anna’s story reminds us that growing a brand is not just about sales or scaling; it’s about maintaining purpose, creativity, and wellbeing as you navigate challenges.Find Anna here:Website: www.annalouoflondon.comInstagram: @annalouoflondon and @annalouwellnessLinkedIn: https://www.linkedin.com/in/annalouoflondon?utm_source=share_via&utm_content=profile&utm_medium=member_iosFacebook https://www.facebook.com/share/1BwGJAWy7L/?mibextid=wwXIfrAnd https://www.facebook.com/share/16UHGTZZdp/?mibextid=wwXIfrChapters:00:00 Introduction02:00 From Portobello Market to Harvey Nichols: How Anna’s brand first got noticed06:00 Learning by doing: Starting a jewellery business with no formal training09:30 Standing out in the market: How to attract attention as a small brand12:50 Balancing family, business, and personal values while scaling a jewellery business17:00 Managing cash flow, stock, and the challenges of wholesale26:30 Finding energy, purpose, and joy in your business through tough times31:00 Personalisation and why it differentiates your brand from competitors36:00 Pricing strategy and valuing your craftsmanship and time43:00 Building a remote and flexible business model to suit your lifestyle46:20 Anna’s advice for anyone feeling overwhelmed: The power of contemplationLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 2/13/26 |  How to increase your online conversion rates - with Carolina Dibb | If you’ve ever felt frustrated that your website or product listings aren’t converting as well as they should, this episode is for you. I’m joined by Carolina Dibb, e-commerce consultant and conversion rate optimisation expert, to talk about why conversion rates matter and how you can make the most of the traffic you already have.Carolina has worked with major retailers including Amazon and Mr Porter, and now helps small brands understand their customers, optimise their websites, and ultimately increase sales. In this conversation, we dive into practical strategies you can implement straight away to improve your online conversion rates without overhauling everything at once.You’ll learn why small details like clarity, trust signals, and mobile experience are crucial for encouraging customers to buy. We also cover the common myths around conversion, why traffic does not equal sales, and how even simple changes can have a significant impact on your conversion rate.Whether you sell on your own website or through marketplaces like Amazon, this episode will give you practical steps to increase your online conversion rates and maximise the value of your existing traffic.Find Carolina here: https://www.carolinadibb.co.uk/https://www.instagram.com/carolinadibbconsulting/https://www.linkedin.com/in/carolina-dibb-15908623/ Episode Chapters:00:00 Introduction01:05 Common conversion challenges small and large businesses face02:10 How to understand your customers and identify their needs04:24 Practical ways to see your site through your customer’s eyes05:41 Why clarity on product pages is key to conversion07:48 Trust signals and social proof: reviews, best sellers, and building credibility09:15 Where to focus your energy when improving your website or product listing11:50 Understanding traffic versus conversion and the leaky bucket analogy14:50 Essentials of a high converting product page: imagery, copy, and formatting17:08 How small brands can build trust and encourage reviews20:37 Conversion optimisation for Amazon listings: basics, keywords, and discoverability24:29 Prioritising changes for maximum impact with limited resources26:27 Myths about conversion and what conversion rate optimisation really means28:50 Carolina’s top advice for improving your conversion rate today30:39 The impact of checkout and payment options on conversionsLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect | — | ||||||
| 2/6/26 |  Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’) | If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming.In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the reality of seller support, you’ll gain clarity on what is actually happening behind the scenes and why so much of it feels harder than it should.Most importantly, I share practical ways to make Amazon feel more manageable, so you can protect your time, focus on what truly drives sales, and stop second guessing yourself every time you log in..Chapters:00:00 Why Amazon can feel so challenging02:05 Built for large sellers, not independent brands04:10 Designed for scale rather than ease06:25 Why the platform feels layered and confusing08:50 The truth about seller support10:45 Limit your tasks to avoid overwhelm12:20 Focus on the fundamentals that drive sales13:55 Create notes and shortcuts to save time15:20 Use external help and AI when needed16:35 When to ask for support17:30 Final reassurance, you are doing better than you thinkIf you found this episode helpful, please share it with someone who would benefit from it, and make sure you are following the podcast so you never miss a new episode.LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 1/30/26 |  Authentic Brand Storytelling, How to Connect With Your Audience - with Sophie Bell | In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact.Sophie shares her experience of working with brands across documentaries, advertising, and branded content, and explains the idea of story finding, identifying real voices and real stories that naturally align with your brand. We discuss how to avoid overwhelming your audience, the role of honesty and transparency in building trust, and why letting go of control can actually strengthen your message.We also talk about the pressure to create constant content, particularly video, how to focus on quality without burning out, and how AI can support creativity for small businesses, not replace it.If you want to strengthen your content, clarify your message, and approach authentic brand storytelling with more confidence, this episode will give you practical insight and reassurance.Chapters00:00 Introduction and meet Sophie Bell01:00 What story telling means for brands02:20 How successful brands tell simple, effective stories04:30 Choosing one clear message for your content07:10 What authenticity really looks like in brand storytelling09:20 Polished versus informal content and what works best11:40 Creating quality content without burnout14:40 Quality versus quantity in brand content18:45 Why AI is not just for big companies22:05 How AI can elevate creativity and storytelling27:05 First steps for experimenting with AIFind Sophie here:Website Instagram LinkedInLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect | — | ||||||
| 1/23/26 | Free or Professional Amazon Selling Plan - what's the difference and which to choose | Are you unsure whether to choose a free or professional Amazon selling plan?This episode dives into the key differences between the two options to help you make an informed decision.This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business.Mentioned in this episode:The costs involved in selling on Amazon: https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 1/16/26 |  Navigating the challenges of building a brand - with Zoe Chapman, Kiddiwhizz | What does inventing a product really look like behind the scenes?In this episode, I’m joined by Zoe Chapman, inventor of The Whizzer, the world’s first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that’s now used by families, campers, travellers and adults with medical needs.We talk openly about the realities of building a product based business, from manufacturing and protecting your idea, to appearing on Dragon’s Den, selling on Amazon, and managing growth without big budgets or a team.This is a friendly, honest conversation for anyone thinking about inventing a product, or already building one and wondering if what they’re experiencing is normal.In this episode, we coverHow Zoe went from an idea on paper to inventing a product people genuinely needKnowing when there’s enough demand to take a product to marketWhat manufacturing really involves when you don’t have fundingThe reality of Dragon’s Den, before filming and after it airsSelling on Amazon, visibility, margins and learning as you goBurnout, resilience and why your why matters more than anythingIf you’re building a product business and feeling overwhelmed, this episode will help you feel reassured, informed and far less alone.Find Zoe herewww.whizzer.co.ukInstagram handles @kiddiwhizz @whizzer_worldFacebook: KiddiwhizzLinkedIn: https://www.linkedin.com/in/zoe-a-chapman Chapters00:00 Introduction and meeting Zoe03:00 The problem that led to inventing a product08:40 Validating the idea and understanding demand13:00 Manufacturing, factories and protecting your product20:10 Behind the scenes of Dragon’s Den25:00 What happens after the show airs35:00 Selling on Amazon and managing margins50:00 Lessons learned, burnout and resilience01:03:15 Final advice for product based foundersLET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 1/9/26 |  Cognitive Health for Entrepreneurs with Natalie Mackenzie | In this episode, I’m joined by cognitive strategist Natalie Mackenzie to talk about something we often overlook in business: cognitive health and how your brain influences the way you work every single day.Natalie explains what cognitive health actually means in simple, practical terms, and how things like memory, attention and focus affect your productivity, energy and decision making. We also talk about how modern life impacts your ability to concentrate, why some tasks feel harder than others, and how becoming more aware of your own thinking patterns can completely change the way you run your business.If you have ever felt foggy, overwhelmed, distracted or mentally tired, this conversation will really help you understand what might be going on and how you can support your brain long term. Natalie also shares simple strategies to protect cognitive health for entrepreneurs so that you can work in a way that feels more sustainable and enjoyable.What you will take away from this episode• What cognitive health really means and why it matters• How your brain function impacts your business• Why focus and memory sometimes feel harder than they should• Signs of overwhelm and decision fatigue• Practical ways to support your brain while running a businessChapters00:00 Welcome and introduction03:30 What cognitive health means for entrepreneurs09:20 Memory, attention and everyday brain function16:45 Focus, habits and why strategies work differently for everyone25:10 Leaning into strengths and outsourcing36:40 Overwhelm and decision fatigue47:30 Supporting long term brain and business healthFind Natalie Here:Website: https://thecognitivestrategist.com/Instagram: https://www.instagram.com/thecognitivestrategist/Linkedin: https://www.linkedin.com/in/natalie-mackenzie-15a66235/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 1/2/26 |  Elevate your Product Photos: Tips for Non-Photographers - with Karen Moreland | If you sell physical products and take your own photos (or know you probably should), this episode will really help.Vicki is joined by Karen Moreland, who works with product sellers, Etsy shop owners and Amazon sellers who need good photos but don’t want to become photographers. This conversation is very practical and reassuring, especially if photography feels confusing, technical or just another thing on your never-ending to-do list.You’ll hear:Why you don’t need expensive equipment or a fancy camera to get decent product photosThe most common mistakes product sellers make with their photos – and how to fix them simplyHow small changes to lighting and angles can make a big difference to how professional your products lookWhy showing size, scale and how a product is used really matters for salesHow to stop aiming for “perfect” and actually get your photos doneSimple editing tweaks you can make on your phone without overthinking itKaren explains everything in a very straightforward, no-jargon way and focuses on results rather than technical photography rules. If you’ve ever gone down a YouTube rabbit hole trying to “learn photography” and come away more confused than when you started, this episode will feel like a relief.It’s a great listen if you want your product photos to look clearer, more professional and more trustworthy — without spending a fortune or learning a whole new skill.USEFUL RESOURCESKaren Moreland Website https://karenmoreland.comKaren Moreland TikTok https://www.tiktok.com/@karen_morelandKaren Moreland Youtube https://www.youtube.com/@karenmorelandphotographyKaren Moreland https://www.pinterest.com/karenmorelandphotoLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect | — | ||||||
| 12/23/25 | Your Amazon questions, answered: 5 things I’m asked all the time | This week’s episode is a Q&A, covering the questions I hear time and time again from people selling or thinking about selling on Amazon.I dive into topics like:• the biggest mistakes new sellers make• choosing between FBA and FBM• how to improve visibility and reach page one• knowing if your pricing is truly competitive• whether Amazon is still worth it in 2026Even if you’ve been selling for a while, these are still the questions that shape better decisions, stronger foundations and more confident growth.If there’s something you’d like me to cover in a future Q&A, you can message me on LinkedIn or Instagram, or reply to one of my emails. And remember, there’s a whole back catalogue of episodes if you want to keep learning.LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Free call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & ConnectAmazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership | — | ||||||
| 12/19/25 |  Building a successful wholesale business - with Andee Hart, Hart Design Co. | If the word sales makes you cringe a little… this episode is for you.In this conversation, Vicki is joined by Andee Hart, founder of Hart Design Co and host of the She Sells Differently podcast. Andee started out making candles in her kitchen during the pandemic – and went on to wholesale them into over 100 shops in a matter of months, all while still working a full-time corporate job.But this isn’t just a story about candles. It’s a really honest, practical chat about selling products in a way that feels good, works long-term, and actually supports your life as a business owner.If you sell physical products (or want to), this episode will help you:Stop feeling awkward or “salesy” about sellingUnderstand what actually helps products sell in wholesale and retailFeel more confident about pricing your products properlyRealise you don’t have to do everything (or sell to everyone) to succeedAndee brings a refreshing, human approach to sales – one that’s rooted in integrity, consistency and common sense, rather than pressure tactics or gimmicks.USEFUL RESOURCESShe Sells Differently Website https://andeehart.com/Andee Hart Instagram: https://www.instagram.com/andeehart/Andee Hart LinkedIn: https://www.linkedin.com/in/andeehart/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipFree call for Amazon SellersI’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.Amazon Sellers Support & Connect | — | ||||||
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