How to Build Profitable Promotions

About this episode

In this episode, Salena Knight discusses why most promotions underperform and how to build a strategy focused on outcomes rather than just offers.

You plan a promotion. You send the emails. You post on social media. And the sales do not come in the way you expected. So you assume the offer was not strong enough. You increase the discount. You add free shipping. You stack more value. But what if the offer was never the problem? In this episode, I break down why most promotions underperform and what to fix before you touch your pricing again. The mistake I see retailers make over and over is starting in the middle. They start with the offer instead of the outcome. When you begin with the discount, you are guessing. When you begin with the outcome, you are building a strategy. Inside this episode, I walk you through: Why "more sales" is not a clear objective How to define the real outcome you want from a campaign The difference between acquisition, AOV, and inventory-based promotions How stacking discounts is quietly eroding your margin If you are planning your next sale, launch, or seasonal push, listen to this before you decide on the offer. Your profit depends on it.

Topics covered

• promotions
• marketing strategy
• retail
• sales

Keywords

• sales strategy
• discounts
• campaign outcomes
• retail marketing

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