BritCham Singapore

How do businesses grow in an ever-changing market landscape? How can marketers apply evidence-based insights to drive success? We put world-leading marketing expert, Professor Byron Sharp, Director, Ehrenberg-Bass Institute, University of South Australia, in the hot seat.Speaking to David Kelly, Executive Director of the British Chamber of Commerce Singapore, Byron shares his ground-breaking research on how brands grow, the power of evidence-based marketing, and why many traditional marketing beliefs are myths. He also discusses the upcoming How Brands Grow Live!, an executive development marketing program in Singapore, designed to help businesses translate marketing science into real-world growth strategies.Professor Byron Sharp is the author of How Brands Grow and How Brands Grow 2, two of the most influential marketing books of our time. He leads the Ehrenberg-Bass institute, one of the world's top research centres in marketing science, which advises global corporations like Coca-Cola, Procter & Gamble, and General Motors.Join other leading marketing and business professionals and learn directly from Professor Byron Sharp in a 4-day executive development marketing program, How Brands Grow Live! For Executives, happening in Singapore from April 7-10, register here: https://marketingscience.info/apply-for-how-brands-grow-for-executives/

How does one of the most prolific UK composers of our time compose? How can musicians make classical music accessible? We put contemporary British Composer Jonathan Dove CBE and Paul Hughes, former Director of the BBC Symphony Orchestra & Chorus in the hot seat. Speaking to Tanglin Trust School’s Head of Co-curricular Michael Holiday, Jonathan and Paul share their journey in developing the world premiere of A Bridge Across the Sea – a Cantata performance based on the Ramayana, commissioned by Tanglin Trust School for its centenary celebration. Contemporary British Composer Jonathan Dove CBE is one of the most performed living opera composers. He has written more than 30 operas including Flight (1998) which has seen more than 30 productions, Mansfield Park (2011) and Marx in London (2018). Paul Hughes is a former Director at the BBC Symphony Orchestra & Chorus and the BBC Singers for more than 20 years. He currently mentors the next generation of young conductors at the Lead! Foundation. This episode was produced in partnership with member company Tanglin Trust School. You can get tickets to the World Premiere of A Bridge Across the Sea, a specially-commissioned Cantata for soloists, Children's Chorus, Adult Chorus and Orchestra by Jonathan Dove CBE here: https://sg.bookmyshow.com/en/e/TTSMUSIC

Can we change how we support refugees to make an even bigger social impact? We speak with member company UNHCR – the UN Refugee Agency to understand how they have been using technology and innovation to make a bigger impact in international aid. Carmen Hett, UNHCR’s Corporate Treasurer, shares how UNHCR has been using blockchain and biometrics technology to disburse financial aid, giving refugees flexibility on what essentials they purchase and where they purchase them. Besides empowering the economic inclusion of refugees, the rich data from aid disbursement better informs UNHCR of the needs of the refugee community, and safe spots to disburse aid. David Sharatt, Co-Chair of BritChamSG’s Financial and Fintech Committee and Global Head of Data Product Commercialisation at Standard Chartered is our moderator for the conversation. In this episode, David discusses how financial services can better support the international community through initiatives such as digitally enabled embedded finance rails. Together, Carmen and David also explore the challenges behind refugee aid, the myths behind what it means to be a refugee, and how the global and business community can better come to support refugees. Carmen also shares her personal stories from more than 20 years with UNHCR, and what motivates her to make an impact every single day. Tune in to the full episode to find out how finance technology and businesses are transforming refugee aid, and how you too can make a difference. Subscribe to the BritCham Singapore Podcast on your favourite player, and please take a moment to give us a 5* rating if you enjoyed the show.

In this podcast episode, Romain Gagliardi, Senior Manager at Wavestone Asia sits with Daisy Radford, Chair of the Chamber’s Technology Committee to talk about the findings of WaveStone's latest global survey on Gen AI and data-related trends. The comprehensive survey covering 600 companies across the globe, reveals important trends businesses need to know before investing in Artificial Intelligence (AI). This discussion explores differences in AI adoption across industries and regions, with Singapore leading the way in positivity and readiness compared to more cautious markets like the UK. The episode also addresses the need for a balanced approach to Gen AI – Businesses must consider both opportunities and risks before investing in and implementing AI in their operations. Listen to the full episode to stay up to the date on the current state and prospects of AI across different regions, and learn practical advice for your business to embark on AI adoption. Subscribe to the BritCham Singapore Podcast on your favourite player, and if you're listening on Spotify or Apple, please take a second to give us a 5* rating if you enjoy the show. ⁠⁠⁠⁠Sign up for our newsletter⁠⁠⁠⁠⁠⁠ for more information and the opportunity to request topics and guests in future episodes, or head to our ⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠.

In this episode of our Podcast, Kate Wheble of the British Chamber of Commerce’s Sustainability Committee, speaks with Yuki Yasui, Managing Director of GFANZ Asia Pacific Network. The discussion presents a thought-provoking exploration of how sustainable finance can be a powerful force for positive change in addressing pressing environmental and social challenges on a global scale. Yuki shares her personal journey into sustainable finance, tracing back to her early involvement with the United Nations Environment Programme Finance Initiative (UNEP FI) and highlights pivotal moments such as the launch of the Equator Principles and the Principles for Responsible Investment. The dialogue extends to recent global developments, with a particular focus on the outcomes of COP26 and COP28. Yuki underscores the critical importance of sustainable finance in driving forward the global climate agenda, emphasising the need for concerted efforts from governments, multinationals, and financial institutions alike. Furthermore, Yuki articulates the imperative for clear definitions and robust transition planning in sustainable finance. She advocates for common understanding and alignment on financing strategies, particularly in the transition from "brown" to "green" economies, to mitigate risks such as greenwashing and ensure genuine impact. Throughout the conversation, Yuki's insights underscore the pivotal role of finance in catalysing sustainability efforts, shaping policies, and fostering collaboration across sectors. Subscribe to the BritCham Singapore Podcast on your favourite player, and if you're listening on Spotify or Apple, please take a second to give us a 5* rating if you enjoy the show. ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Signup to our newsletter⁠⁠⁠⁠⁠ for more information and the opportunity to request topics and guests in future episodes, or head to our ⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠. Thank you for watching!

Welcome to our second episode of The Customer Experience Series where we explore how to bring behavioural science into your customer experience. In this episode, Nicki Houghton continues to deep dive into the benefits of implementing behavioural sciences into our daily lives from work, businesses and how we even interact with others on face to face level. An example Richard Chataway gave is a concept called, The Paradox of Choice, which is that if we're given too many options to choose from, and an abundance of choice in terms of providers and services that we can use. We find that overwhelming as people often face choice paralysis. So, we don't make a decision because we have too many options and we can't possibly decide what the best one is. And if we observe carefully at online streaming platforms and even e-commerce sites, these recommendation engines are a part of utilising behavioural sciences for your business which boosts the customer experience. Subscribe to the BritCham Singapore Podcast on your favourite player, and if you're listening on Spotify or Apple, please take a second to give us a 5* rating if you enjoy the show. ⁠Signup to our newsletter⁠ for more information and the opportunity to request topics and guests in future episodes, or head to our ⁠website⁠. Thanks for listening!

In  the rush for the digitalisation in the financial services and regulation sector, customers are gaining a higher level of convenience and processes in their systems. However, with the rise of convenience, an almost parental state is emerging in which businesses are increasingly asked to safeguard and look after individuals.  Sasha Slevec, Financial Crime Lead, Australia, Featurespace, discussed with Mike Rourke, Chair of the Finance and FinTech Committee on how fraud and scams work especially in the very fast paced finance and fintech industry. Sasha explained how there is a very thin silver lining between frauds and scams and how one can practice vigilance and awareness to see them. Our speakers also shared how 'trust' is the common key factor in how these scammers execute their plans on unsuspecting victims. Subscribe to the BritCham Singapore Podcast on your favourite player, and if you're listening on Spotify or Apple, please take a second to give us a 5* rating if you enjoy the show. Signup to our newsletter for more information and the opportunity to request topics and guests in future episodes, or head to our website. Thanks for listening!