Build A Presentation Muscle : Showcase Your Expertise Through Content Creation

You no doubt hear a lot about the importance of "consistency" when it comes content creation. And broadly speaking I think this is true. But there's a good chance you're much more intimately familiar with your own content than anyone in your audience. Building habits can be useful but too much repetition can lead to boredom. Hi, I'm John Lacey, and this is Build A Presentation Muscle. For more information about today's show —including a Behind The Scenes video about how this podcast is produced— head over to JohnLacey.com

Do you signpost your content? Does your content leave clues? Can people find it? Can they search for it? Hi, I’m John Lacey and this is Build A Presentation Muscle. Signpost Your Content with Text About Alternative Text Missed Opportunities For more information about today’s show, head over to JohnLacey.com

You're not for everyone. And that's okay. Hi, I'm John Lacey and this is Build A Presentation Muscle. For more information about today's show head over to JohnLacey.com

Last week was a weird week for me. I had taken time off from my day job to record podcast interviews. I was really hoping to get at least three recorded, maybe four. For various reasons only one happened and if you've subscribed to this podcast you may have already heard it. I kind of want to unpack that experience in this episode because I feel like I learnt a few things about myself during that process. Hi, I'm John Lacey and this is Build A Presentation Muscle. For more information about today's show, head over to JohnLacey.com

I don’t know about you, but I listen to an obscene number of podcasts. And I don’t listen to comedians or works of fiction, I listen to podcasts about the things I’m interested in doing — content creation, YouTube, audio, video and the like. And the unintended consequence is that I am often bombarded with unsolicited advice every single day. I thought it might be worthwhile to explore how I negotiate all of this and some things that might help you along the way too. For more information about today’s episode head over to JohnLacey.com

As a content creator, you will get to see and hear yourself in ways you likely have never done before. This can be confronting. Any anxiety you have about how you look or sound can be immediately amplified, and if you're in a situation where you're editing your own content you will see and hear yourself a lot. The struggle is real, but know you're not alone in this particular struggle. Hi, I'm John Lacey, and this is Build A Presentation Muscle. For more information about today's show, head over to JohnLacey.com

I've been on a fly on the proverbial wall of seemingly a million discussions about whether video is better than audio, whether YouTube podcasts are even podcasts and the like. My hot take, if you will, is that you should create whatever you want to create. Video is awesome. Audio podcasts are awesome. They all have the opportunity to build awareness, spread a message, educate and entertain. But while I've been in a lot of these conversations I'm really struck by this feeling that really the important thing is not the format, it is the message itself. It is something more primal than the technology. It's really about you developing your ideas and expertise and working on ways to express these. The truth is so much of the content we create is very ephemeral. It is here today, gone tomorrow. But the constant is you. Sure you're creating a podcast or a video or a blog post. Perhaps you're building a content library of evergreen content. Again, all of this is amazing and wonderful. But you're also developing yourself. You're refining your message. You're establishing your own values. You are articulating your own ideas. You're helping people. You're building your own confidence. But even this is a serious undertaking. It won't always be easy and it won't always be fun. Sometimes you will pour your heart and soul into something and get no feedback whatsoever. And when you're starting, you won't have an audience. And in those moments the things you tell yourself will ultimately determine whether you're able to stick around long enough to build any kind of traction. Personally, every time I go live, or record, or post, I tell myself I am building a presentation muscle. Every time I speak, I get better at speaking. Every time I write, my writing improves. Sometimes there's no substitute for practice. Hi, I'm John Lacey, and in Build A Presentation Muscle, I want to talk about: finding your voicerefining and sharing your messageusing tools and technology to share that message, and looking after yourself as a creator It's been a long time since I've had an audio podcast so I hope you'll bear with me as I find my footing and as we unpack some of these ideas together. I'd love it if you could subscribe wherever you're listening to this. And remember for more information about today's topic head over to JohnLacey.com  https://johnlacey.com/build-a-presentation-muscle/building-a-presentation-muscle/