Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇳🇿NZ · Marketing#783K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.1K to 7K🎙 Biweekly cadence·38 episodes·Long inactive - Monthly Reach
Unique listeners across all episodes (30 days)
3K to 10K🇳🇿100% - Active Followers
Loyal subscribers who consistently listen
900 to 3K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Scheduling Announcement
Jun 22, 2021
1m 56s
Why Brand is Regaining Traction in Digital Marketing
Jun 8, 2021
26m 46s
Rebranding For Growth After an Acquisition
May 25, 2021
42m 44s
Benefits of Having a Communications Plan
May 11, 2021
41m 57s
How Establishing Voice & Tone Can Power Brand Loyalty
Apr 27, 2021
31m 51s
Social Links & Contact
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/22/21 | Scheduling Announcement | An update on the release schedule for the podcast. No we're not going away, just switching things up! | 1m 56s | ||||||
| 6/8/21 |  Why Brand is Regaining Traction in Digital Marketing | A solo-cast with Tim Bouchard, Owner & CEO of Luminus diving into how new privacy restrictions and opt-in settings for device and online platform users are going to affect paid retargeting funnels and how brand building will start to regain traction again as a major strategy consideration for digital marketing. | 26m 46s | ||||||
| 5/25/21 |  Rebranding For Growth After an Acquisition | Alex Keogan, President and Owner at Eaton Brothers shares his story of acquiring Eaton Brothers in 2020 with his partner, what factored into their decision, why they chose to immediately rebrand the company, and the long-term value the rebrand will provide them. | 42m 44s | ||||||
| 5/11/21 |  Benefits of Having a Communications Plan | Libby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers actionable advice on where to get started and how to use your plan moving forward. | 41m 57s | ||||||
| 4/27/21 |  How Establishing Voice & Tone Can Power Brand Loyalty | Tess Felton, Associate Creative Director at Luminus talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and build customer loyalty. | 31m 51s | ||||||
| 4/13/21 |  How Digital Interactions Are Infiltrating Sales Experiences | Josh Neuberger - Director of Marketing at Uzin Utz North America talks about how his team dialed up their digital sales interactions when they were forced to adapt during the pandemic and carefully considered how to craft personalized experiences for their customers despite the digital limitations they encountered. The results may surprise you. | 38m 41s | ||||||
| 3/30/21 |  Critical Elements Interior Designers Consider | Lisa Wood, Owner, Designer at Lisa J Wood Interiors talks about the various elements an interior designer takes into consideration when sourcing a product or material and what manufacturer brands can do to provide value to designers beyond just the aesthetic allure. | 35m 54s | ||||||
| 3/16/21 |  Using Content Marketing To Build Brand Authority | Jessica Hickman Fresch, Marketing & Sales Director at Allegheny Mountain Hardwood Flooring talks about her approach to building brand authority through multiple content outlets as a way to reach, educate, and motivate the company’s target audiences. | 35m 34s | ||||||
| 3/2/21 |  Designing Modern Digital Customer Experiences | John Dupra, Co-Founder of Revel Woods talks about Revel’s journey to developing a more modern approach to the digital sales experience of researching and sourcing hardwood floors online. Through creative thinking, research, and even a little failure along the way, Revel was able to create a guided digital experience for their target audience that fully supports their design processes. | 44m 21s | ||||||
| 2/16/21 |  What is the ROI of Branding? | A solo-cast with Tim Bouchard, Owner & CEO of Luminus, addressing the mystery that surrounds understanding the value and ROI of branding and strategy. By nature, a strategic engagement is meant to affect future outcomes, so this episode dives into what some of those intangible and even tangible measurable outcomes are along with how to track some of them in order to understand the long-term ROI of branding. | 34m 32s | ||||||
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| 2/2/21 |  Preserving A Brand Through Generations | Ryan Menke, SVP of Sales & Marketing at OFS stresses the importance of maintaining and staying true to the brand of a multigenerational company. He points out ways that a family run business can stay objective and avoid tunnel vision throughout its history so that it doesn’t fall behind in the market and continues to meet the needs of its evolving clients and growing team. | 39m 10s | ||||||
| 1/19/21 |  A Distributor's Perspective On Building Materials Marketing | Jordan Russin, Co-President of Russin, talks about preserving the legacy of a 50+ year old generational family business as he and his brother sought to modernize and reposition their company’s brand for the new age of digital. He touches on creative ways manufacturers are supporting distributors and retailers and how Russin has made sure that they live up to being resourceful experts in the industry. | 33m 33s | ||||||
| 1/5/21 |  Bridging The Connection Between Designers & Manufacturers | Jeff Carlson, Principal at My Resource Library talks about bridging the gap between the A&D community and manufacturers digitally, making designers' lives easier, how to support dealers, and how a strong brand can help elevate the experience with a manufacturer. | 46m 07s | ||||||
| 11/24/20 |  Best of 2020 Building Materials Marketing Tips | Tim Bouchard recaps the first season of Building Brands by pulling the best building materials marketing tips from a few of the awesome season 1 guests that have shared their experiences with us this year. You’ll hear about how brand, market, and business work together, the value of knowing your audiences really really well, why an amazing brand identity is important, what to consider when launching a product, how to position your company within a niche, using social as an customer engagement... | 42m 25s | ||||||
| 11/10/20 |  Defining Differentiated Positioning For Growth | Bryce Stuckenschneider, President & CEO of Loftwall, talks about the impact that crafting a differentiated position in the market had on Loftwall’s recent growth surge along with how changing their approach to WHY they do WHAT they do allowed them to deliver complex and rapid solutions for their customers during a pandemic that pushed their team to meet new challenges quickly. | 33m 44s | ||||||
| 10/27/20 |  Pivoting Brand Strategy To Direct-to-Consumer | Eric Edelson, Chief Executive Officer of Fireclay Tile talks about Fireclay’s shift from a wholesale distribution model to a direct-to-consumer business model and how taking a very calculated approach to brand strategy helped set the foundation for building enriched customer experiences that set Fireclay apart in the market and helped grow the company to nearly 20 times the size of where they were before the shift. | 44m 40s | ||||||
| 10/13/20 |  The Anatomy Of A True Brand Strategy | A solo-cast with Tim Bouchard, Partner / CEO of Luminus, breaking down the anatomy of a true brand strategy and what makes it so critical to have when approaching conversations and work regarding sales and marketing initiatives for not just building materials companies, but any company or organization. | 27m 18s | ||||||
| 9/29/20 |  Finding & Growing Within A Niche | Christopher Lyon, President of Tournesol Siteworks talks about how Tournesol leveraged growth through a distinct technology that met a budding need in the outdoor market and expanded upon that to reshape how architects, designers, and contractors approached outdoor spaces. From there, he talks about Tournesols path to growth, differentiation in the market, and becoming a go-to partner. | 41m 44s | ||||||
| 9/15/20 |  Using Brand Strategy To Differentiate In The Market | Michael Bustin, Global Chief Growth Officer at Durasein talks about how he and Durasein used brand strategy to differentiate itself as the company entered the American market and what key aspects of the strategy gave Durasein the ability to really connect with its audiences and build a community around the brand allowing it to break through in a commoditized market. | 40m 47s | ||||||
| 9/1/20 |  Marketing A New Building Technology | Mitch Lewandowski, Chief Commercial Officer from Brand Technology talks about how to make an impact in the market with a brand new technology by understanding your audiences, understanding their pain points, educating and inspiring them to see greater possibilities in their work. And he even works in a little bit of sales strategy advice. | 51m 38s | ||||||
| 8/18/20 |  Managing Multiple Building Materials Brands | Nate Renzella, Technical Sales Representative from Tremco talks about how Tremco manages multiple product brands under one parent company, how that approach has helped grow Tremco by offering more solutions to their customers, and how to maintain brand recognition with such a diverse product catalog. | 34m 28s | ||||||
| 8/4/20 |  High Performance Building Materials Websites | A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking about what goes into planning and producing a high performance building materials website. This includes early strategic questions, visitor flow planning, and optimized creative execution all leading to a website that serves as THE best sales tool for your potential and current customers. | 31m 43s | ||||||
| 7/21/20 |  An Architect’s Perspective on Building Materials Marketing | Dane Danielson, Director of Education at Gould Turner Group talks about architectural project processes, how research for building materials and building products is approached, and the various ways manufacturers can attract architects and designers and build a lasting relationship with them. | 36m 18s | ||||||
| 7/7/20 |  Improving Diversity & Inclusion in Marketing | Keni Thacker, Founder of 100 Roses From Concrete talks about how advertising ended up where it is today with a lack of representation in marketing departments and ad creative and how the growing diversity in audiences is demanding a shift towards more inclusive advertising. He also touches on how to build more diversity within a company and the wins that can be realized for everyone by making positive change. | 48m 45s | ||||||
| 6/23/20 |  How A Strong Brand Identity Improves Marketing | Josh Taylor, Brand Director at SIXINCH USA talks about the importance of a unified brand strategy through a well defined brand identity that utilizes consistent visual styles, a unique brand persona, cultural outreach, and voice & tone. We also go into how these elements collectively contribute to building long-term brand loyalty and aid in ongoing marketing strategies. | 45m 07s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.