Brand Growth Heroes- Lessons on building brands that last with Fiona Fitz
From Building the Brands of Tomorrow by Ruth Fittock
March 25, 2026 · 32 min · Season 4 · Episode 11
About this episode
Fiona Fitz discusses her journey and insights on building scalable CPG brands with a focus on brand strategy and execution.
"The most successful founders i’ve worked with automatically get that they have to transform all day every day rather than just be, rather than just read, rather than just think’ Fiona Fitz is the powerhouse behind Brand Growth Heroes - a platform and program that’s quietly transforming how founders build CPG brands that scale. In this episode, Fiona shares her journey from Nestlé’s corporate corridors to launching Gu in France, and the pivotal experiences that shaped her obsession with brand strategy, executional precision, and founder development. We talk about: What made her leap from corporate to startup life Why brand strategy without execution is a dead end How her mini-MBA program helps founders avoid repeating the same mistakes The three traits that set top founders apart The underestimated power of great questions It’s a rich, honest conversation about founder mindset, brand-building, and what it really takes to scale without losing your soul - or your sanity.
People in this episode
Host: Ruth Fittock
Guest: Fiona Fitz
Topics covered
- brand strategy
- founder development
- CPG brands
- executional precision
- mindset
- scaling brands
Keywords
- brand growth
- founders
- CPG
- strategy
- execution
- mindset
- scaling
- entrepreneurship
Mentioned in this episode
Organizations: Nestlé, Gu, Brand Growth Heroes
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