The Salad Project: Discipline, Design & Salads with Soul- Florian De Chezelles
From Building the Brands of Tomorrow by Ruth Fittock
March 18, 2026 · 33 min · Season 4 · Episode 10
About this episode
Ruth Fittock interviews Florian De Chezelles about the Salad Project's innovative approach to healthy fast food and its expansion plans.
“We always said we’re building more than a salad bar. It’s food, yes, but also design, lifestyle, and technology. All four pillars matter." In this episode Ruth sits down with Florian, co-founder of Salad Project , the fast-growing, design-led, lifestyle-driven salad bar chain that's redefining healthy fast food. From launching post-COVID in London to opening 11 stores (and counting), including an upcoming expansion into Paris, Florian shares how discipline, culture, creativity, and consistency are driving growth. Plus: brand partnerships, hiring the right people, product obsession, and why personalization might just be the future of food. What we cover: How launching post-COVID gave them a competitive edge The early mistakes that became vital lessons Why consistency (not genius ideas) drives food retail success Turning a salad bar into a lifestyle brand Internal processes for creative collabs Scaling pains Leading 350+ people while protecting culture Their approach to funding and disciplined profitability What's next: Paris expansion, product innovation, and more
People in this episode
Host: Ruth Fittock
Guest: Florian De Chezelles
Topics covered
- healthy fast food
- business growth
- design and lifestyle
- food retail success
- brand partnerships
- product innovation
Keywords
- salad bar
- post-COVID launch
- discipline
- creativity
- consistency
- lifestyle brand
- funding
- personalization
Mentioned in this episode
Organizations: Salad Project
Places: London, Paris
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