Why likability is a competitive advantage for designers and builders
From Buildings 2.0 by Integrated Projects
November 18, 2025 · 30 min · Episode 62
About this episode
In this episode, host Jose Cruz interviews Susan Young about the importance of likability and effective communication in the AEC industry.
In this episode of Buildings 2.0, host Jose Cruz interviews Susan Young, CEO of Get In Front Communications, who shares her journey from a quiet child to a leading communication expert for AEC professionals. The conversation explores the importance of storytelling, overcoming internal barriers, and the human factor in effective communication. Susan emphasizes the need for self-awareness, authenticity, and continuous learning in professional development, while also discussing the impact of technology on communication. The episode concludes with advice for future generations to embrace their journey and keep learning. Takeaways Everything is storytelling. The importance of internal communication and self-talk. Overcoming imposter syndrome is crucial for confidence. Human connection is key in presentations. People do business with those they like and relate to. Authenticity is essential in communication. Continuous learning is necessary for professional growth. Technology should enhance, not replace, personal voice. Self-awareness leads to better communication skills. It's okay to be imperfect and learn from mistakes.
People in this episode
Host: Jose Cruz
Guest: Susan Young
Topics covered
- communication
- storytelling
- professional development
- self-awareness
- technology
- human connection
Keywords
- likability
- designers
- builders
- communication
- storytelling
- self-awareness
- continuous learning
- imposter syndrome
- authenticity
Mentioned in this episode
Organizations: Get In Front Communications
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