Built by Business: Amazon FBA, E-Commerce, Brand Building

We are approaching spring time! Which means new brand launches, new lawn mowers, and a renewed energy as we head into Q2 of 2026!!! In today's episode, I share some BTS of what we've been working on, the new launch that's coming and how many SKUs we're starting with, how to make sure you're finding the right supplier and a very important topic... There is VALUE in VOLUME. Take a listen! All my content and resources found at: www.andyisom.com

Building an Amazon business doesn't require starting from scratch. In this episode of Built by Business, Andy breaks down The Piggyback Method with a micro-guest segment from the Zab Twins a smarter way to build an e-commerce brand by plugging into demand that already exists. You'll learn why brand piggybacking beats retail and supplier models long term, how Amazon removes the hardest parts of starting a business, and why AI is making product launches faster, cheaper, and more accessible than ever. This episode is perfect for Amazon sellers, aspiring e-commerce founders, and anyone stuck in analysis paralysis who wants a clearer path forward. Visit www.weavos.io for a free Amazon brand audit and three custom action steps for your business. Apply to Work with The Twins: https://www.thefbastartup.com/apply The Zab Twins on IG: @thezabtwins

Forget arbitrage. Forget guessing what to private label next. In this episode, Andy Isom sits down with Cajua Robinson to unpack the Brand-Direct Model — where sellers form exclusive wholesale partnerships with established brands and manage their Amazon presence on the brand's behalf. We break down how these exclusive agreements work, what types of brands are ideal partners, how to structure deals that protect both sides, and why this model is one of the most sustainable paths for Amazon entrepreneurs in 2025. If you've ever wanted to move beyond reseller chaos and build real relationships with brands — this episode is your playbook. If you own a brand, connect with me here: www.andyisom.com If you'd like to connect with Cajua Robinson for the brand direct opportunity you can find his resources here: https://www.youtube.com/@ecom.unlimited.podcast

If your ads are working but sales still lag, your problem isn't your product — it's your offer. In this episode of Built by Business with Andy Isom, we break down how offer design drives conversion and profit across Amazon and DTC. Learn how to build an irresistible value stack, craft bundles that sell themselves, and apply platform-specific strategies that work on both marketplaces. We'll explore the difference between Amazon's conversion-focused offers and DTC's story-driven offers — and how smart founders use both to win in 2025. If you're serious about improving your listings, AOV, and overall profitability, this episode is your blueprint for mastering offer psychology. All of my resources at: www.andyisom.com

In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today's full-funnel, content-driven ad ecosystem. Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including: Why video ads are the most undervalued opportunity on Amazon right now The difference between ACOS vs. TACOS (and why most sellers track the wrong metric) How to use Amazon Influencers and Creator Connections to boost conversions What makes Sponsored Brands and Sponsored Display essential for a complete ad funnel Why "trusting the process" matters when scaling profitably through PPC Whether you're a beginner trying to understand Amazon advertising or a brand owner optimizing ad spend across multiple campaigns, this episode will help you see where the real leverage is hiding in 2025. #AmazonAds #AmazonAccelerate2025 #Ad

Amazon's next major enterprise may not be AI - it's groceries. With online grocery sales projected to hit ~$220 billion in the U.S. by 2025, and Amazon rapidly expanding same-day fresh delivery, a massive opportunity is opening for brands and sellers. In this episode, Andy Isom breaks down why grocery is Amazon's "final frontier." He covers the opportunity equation, the risks, and asks the right strategic questions to help you decide if your brand can move into this space successfully. If you've ever thought about adding consumables, CPG, or pantry SKUs to your lineup - or simply want to future-proof your Amazon business - this episode will give you the roadmap. Check out all my resources at: www.andyisom.com

Success on Amazon isn't about avoiding problems, it's about growing through them. In this episode of Built by Business, Andy features one of his coaching students and now Weavos agency clients - Warren, who launched his first product just a month ago and is already building momentum. Warren shares raw lessons from his early journey: learning to expect delays, the importance of first impressions, and why struggle isn't a setback, it's the shortcut to success. If you're preparing for your first launch or fighting through growing pains, this is the reminder you need to keep moving forward. Learn more or request your free Amazon Brand Audit at www.weavos.io

In today's episode, I'm sharing real results from real clients of our Weavos agency. You'll hear the sales numbers from the Amazon Prime Fall Big Deal Days event and the strategies implemented. You'll also hear behind the scenes from real calls this past week with clients. The opportunity is here. You spent the time to start your Amazon FBA business. Make sure you're giving your "lawn" the attention it needs to thrive. You can book a consulting call with me and learn more about our agency services at www.andyisom.com

I always knew this day would come, I just didn't know when... Until now. We have officially sold our e-commerce brand Remy+Roo! In this episode, I share the big news and some thoughts and feelings behind the decision. If you need help with your brand or business please reach out at www.andyisom.com Big things coming! 👀

Entrepreneurship isn't freedom - it's a trade. In this episode of Built by Business with Andy Isom, I break down the truth behind the entrepreneurial dream, why absolute freedom is a myth, and what trade-offs every founder has to make. You'll learn how to: Spot the hidden costs of chasing "freedom." Redefine freedom around systems and choices, not hours worked. Build a business that serves your life instead of stealing it. Entrepreneurship will always be a trade. The key is making sure you're trading for the right things. For a free Amazon Brand Audit, head to www.weavos.io and get 3 custom action steps to grow profitably.

Stop bleeding profit. Most Amazon sellers obsess over ads and keywords, but logistics is the silent factor that decides whether you keep your margins — or hand them over to Amazon in fees. Try SteadyStock for free at: https://www.steadystock.io/ In this episode of Built by Business with Andy Isom, Andy breaks down why storage, shipping, and fulfillment fees quietly eat into profits, and how optimizing logistics can have a bigger impact on your bottom line than tweaking your PPC strategy. You'll learn how to: Identify hidden Amazon fees (storage utilization, placement service, low-inventory). Optimize inbound, storage, and fulfillment for lower costs. Treat logistics like PPC — a process you manage weekly. Revenue is vanity. Profit is sanity. Cash is king. And logistics is where you protect it. For a free Amazon Brand Audit, head to www.weavos.io and get 3 custom action steps to grow profitably.

I got to go out to Amazon Ads Headquarters in NYC last week. Here's a little bit about that experience... Including a top secret project coming soon! All my resources: www.andyisom.com

Coasting kills e-commerce brands. In this episode of Built by Business with Andy Isom, we break down why standing still is the fastest way to lose ground on Amazon and in e-commerce. You'll learn how to spot the signs of market maturity, why the product life cycle applies to every SKU you launch, and what "investing in growth" actually looks like in today's competitive landscape. From new product lines to better brand assets to customer retention strategies, Andy shares how successful founders stay ahead of decline. We'll also cover why Amazon's algorithm punishes inactivity, how competitors exploit complacency, and the exact steps to break free from stagnation before your top seller flatlines. All my resources here: www.andyisom.com