Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

Guest: Kelly Stickle Topics: Leadership, Personal Growth, Community Impact, Movements vs. Organizations In this inspiring episode of Built to Lead, host Jory Evans welcomes Kelly Stickle, a seasoned pastor, business owner, author of four books, and leader of multiple nonprofits. Kelly shares his remarkable journey from touring as a musician with a Christian band to leading churches and founding impactful organizations. Key Highlights: Leadership Insights: Kelly discusses the parallels between being a CEO and a pastor, emphasizing the importance of strong leadership, personal accountability, and continuous self-development through reading, mentoring, and attending leadership events. Movements vs. Organizations: Delving into his new book, ”Let’s Take Her Job Back,” Kelly explores the concept of ekklesia—a movement-focused approach rooted in community and mission, as opposed to traditional top-down organizational structures. He highlights how movements driven by purpose and service can create lasting impact and foster authentic connections. Taking Responsibility: Kelly advocates for shifting from a blame culture to one of responsibility. By accepting accountability and actively seeking solutions, leaders can drive meaningful change within their communities and organizations. Power and Authority: Addressing the natural human desire for power, Kelly distinguishes between selfless leadership inspired by biblical principles and selfish, control-driven leadership. He emphasizes using power as a tool for service and positive influence. Three-Dimensional Leadership: Highlighting a balanced approach, Kelly outlines the importance of personal growth, community service, and spiritual connection. Maintaining this balance prevents burnout and ensures sustainable leadership. Community Initiatives: Introducing ”My City Care,” Kelly showcases how businesses and individuals can take responsibility for their communities by addressing basic needs like food, shelter, and justice. With operations in 68 communities, this initiative exemplifies how purposeful leadership can transform neighborhoods. Cultural Perspectives on Success: Kelly contrasts American and Canadian attitudes towards success, advocating for an abundance mindset that celebrates and learns from achievements to benefit the broader community. Conclusion: Kelly Stickle’s profound insights offer a roadmap for leaders seeking to build movements that prioritize mission, service, and sustainable impact. By embracing responsibility, fostering an abundance mindset, and maintaining a balanced, three-dimensional approach, leaders can create organizations that truly serve and uplift their communities. Call to Action: Listeners are encouraged to engage with initiatives like ”My City Care” and apply these leadership principles to make a positive difference in their own communities. Join Kelly in transforming leadership from control-driven to mission-focused for lasting change. Tune in to discover how you can lead with purpose, build impactful movements, and take responsibility for creating thriving communities!

George Evans’ entrepreneurial journey and life story. Transition from auto body work to the trucking industry. Challenges faced in starting and running a business. Importance of integrity and servant leadership in business. Resilience and the mindset of perseverance in entrepreneurship. The role of family support and community in achieving success. Building a company based on core values and likability. The evolution of business operations from grassroots to corporate. The significance of providing opportunities for others. Balancing hard work with the excitement of entrepreneurship.

Listeners will gain valuable insights on: -The three layers of marketing and how to effectively implement them. -The significance of word-of-mouth marketing and how to cultivate it through extraordinary customer service. -Practical strategies for turning customer service challenges into opportunities for growth. -The importance of aligning marketing efforts with business values and customer expectations. Jory Evans and Tyler Wall delve deep into the essential aspects of marketing and customer service that can make or break a business. Starting with a frank admission of their own struggles and learning curves in these areas, they explore the layers of marketing from organic growth to paid advertising, and the pivotal role of exceptional customer service in fostering organic word-of-mouth referrals. Jory shares personal anecdotes and real-world examples from his diverse business ventures, ranging from trucking to construction, to illustrate key concepts like target audience identification, the power of exceptional customer experiences, and the strategic use of social proof. The discussion is rich with tactical advice on how businesses can leverage both successes and failures to enhance their market presence and customer loyalty. This episode is a must-listen for business owners, marketers, and leaders seeking to refine their marketing strategies and enhance their customer service practices to build a sustainable and thriving business. Join Jory and Tyler as they provide actionable advice that transcends industries and showcases the importance of foundational business principles.

Jory and Tyler tackle an often overlooked but essential aspect of business success: preparation, processes, and systems. While the entrepreneurial dream is an influx of demand, Jory emphasizes that businesses can quickly become overwhelmed and struggle to deliver without the right systems in place. The duo discusses the importance of proactively creating processes that allow a business to scale, reducing complexity, and stress-testing systems to handle rapid growth. Jory shares examples from his own experience, such as streamlining vehicle maintenance, and provides a practical framework for entrepreneurs to evaluate their own operations. They also touch on the ”unnatural” work of stepping back to implement systems, the value of simplicity, and the role of human capital. Jory leaves listeners with actionable advice, including using a 10X thought exercise to identify weaknesses and making time to work ”on” the business, not just ”in” it. This episode provides a roadmap for entrepreneurs looking to build businesses equipped for scalable success.

Learn how to set meaningful goals aligned with your purpose and identity. Discover why you need to integrate your "be" and "do" goals to live an aligned life. Find out how intentional goal-setting creates internal harmony and fulfillment. Understand how to filter desires and set goals with integrity. Avoid misalignment by ensuring your goals match who you want to be.This episode discusses the importance of setting intentional goals aligned with your purpose and identity. It differentiates between "be goals" related to who you want to become, and "do goals" related to actions and achievements. To live an aligned, fulfilled life, you need to integrate your be and do goals. The host shares examples of misalignment when desire or feelings lead to actions not aligned with identity and purpose. He emphasizes asking yourself hard questions to understand your motivations and filter desires. By setting goals with integrity after reflecting on your purpose, you can create internal harmony instead of misalignment. The key is intentionality in ensuring your do goals match who you want to be.

Feeling burned out and overwhelmed by the constant pursuit of self-improvement? Jory shares 3 vital steps to overcome personal development burnout. Learn how to rediscover your unique purpose, separate from the guru worship culture, and reignite your passion for growth. Uncover practical strategies to refresh your perspective, find fulfillment in the process, and reconnect with your motivations at a soul level. If you find yourself constantly searching for the next self-help book or podcast without applying what you've learned, this episode will help you retake control and write your own personalized growth story.

In this episode of "Move the Needle", Jory discusses the significance of habits and routines in achieving personal goals. He walks through step by step to achieve lofty goals in your life by using his personal experiences with emphases on the importance of consistency, commitment, and pre-planning in forming the habits that will help you achieve your goals. He also highlights the concept of decision fatigue and the benefits of eliminating unnecessary decision-making. Through this podcast Jory uses his own routines and models how prioritize habits according to one's vision for their life will be a pillar in your success plan. He also wisely advises to anticipate failure and have a rebound plan, stressing the importance of rest and sustainability in creating habits that align with one's lifestyle and long-term goals.