How wrestling became big business

How wrestling became big business

From Business Daily by BBC World Service

April 15, 2026 · 17 min

About this episode

This episode explores the transformation of professional wrestling into a multi-billion dollar global entertainment industry.

Professional wrestling has grown into a global entertainment industry worth billions of dollars, driven by sponsorships, new broadcasting deals, and a growing online audience. We step inside the ring, exploring how wrestling has become big business, from streaming and new sponsorships to the global fanbase willing to pay for multiple subscriptions. We also hear from the new and emerging wrestling franchises, aiming to change the sport. To get in touch with the team, our email address is businessdaily@bbc.co.uk Presenter: Megan Lawton Producer: Sam Gruet Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business. Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story. Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, the economic impact of the war in the Middle East, and why bond markets are so powerful. We also feature in-depth interviews with company founders…

People in this episode

Host: Megan Lawton

Topics covered

  • professional wrestling
  • global entertainment industry
  • sponsorships
  • broadcasting deals
  • online audience
  • wrestling franchises

Keywords

  • wrestling
  • business
  • entertainment
  • sponsorship
  • broadcasting
  • streaming
  • fanbase

Mentioned in this episode

Organizations: BBC World Service, Google, Wikipedia, Canva

More episodes of Business Daily

Explore listener stats, chart rankings, contacts and more on the Business Daily podcast page.