Work Backwards: The Key to Effective Marketing and Sales

Work Backwards: The Key to Effective Marketing and Sales

From Business Lunch by Roland Frasier

May 21, 2026 · 33 min · Episode 658

About this episode

The episode discusses effective marketing and sales strategies for high-ticket services by working backwards from end goals.

In This Episode of Business Lunch: We explore effective marketing and sales strategies for high-ticket services, emphasizing the importance of working backwards from your end goals, focusing on the right customer journey, and structuring sales teams for success. Chapters: 00:00 Introduction and May Madness 03:04 Client Consultation Insights 06:03 Lead Generation and Self-Liquidating Offers 08:57 The Importance of Sales Teams 11:53 Nurturing Leads Effectively 15:05 Budgeting for Sales and Marketing 18:02 Working Backwards from Goals 20:57 Adapting Strategies for Different Products Connect with me on social: TikTok: Check out my TikTok Here Instagram: Check out my Instagram Here Facebook: Check out my Facebook Here LinkedIn: Check out my LinkedIn Here Subscribe to my YouTube 👉 Here Resources: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE Mentioned in this episode: Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! CEO Dashboard

People in this episode

Host: Roland Frasier

Topics covered

  • marketing strategies
  • sales strategies
  • high-ticket services
  • customer journey
  • sales team structure
  • lead generation

Keywords

  • marketing
  • sales
  • high-ticket services
  • lead generation
  • customer journey
  • sales teams
  • budgeting

Mentioned in this episode

Organizations: CEO Dashboard

Products: 7 Steps to Scalable workbook, Zero Down

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