#254: Subscription App Growth: Insights from the Frontlines with Shumel Lais, Co-Founder at Day 30 - by Branch

About this episode

The episode features Shumel Lais discussing strategies for launching and scaling subscription apps with insights on analytics, AI, and growth strategies.

Happy 2026, everybody! We're kicking off this year with an episode from our partner Branch - mobile attribution platform and app analytics solutions for enterprises. Join Adam and Amanda of Branch as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payback periods to navigating iOS challenges and leveraging AI, this episode delivers practical insights for both startup founders and established app developers. Learn why immediate ROI isn't always the goal, when to start paid acquisition, and how to build a sustainable growth strategy in today's complex mobile landscape. Links and Resources: Shumel Lais on LinkedIn Day30 website Branch website Business Of Apps - connecting the app industry Quotes from Shumel Lais: “In the app ecosystem, there’s traditionally two key verticals: gaming and non-gaming subscription apps. The gaming folks are typically pretty well resourced when it comes to BI and data science, but on the non-gaming side it’s lacking — and that’s really where we’ve seen the opportunity.” “There are a…

People in this episode

Hosts: Adam, Amanda

Guest: Shumel Lais

Topics covered

• subscription app growth
• mobile analytics
• app development strategies
• AI in apps
• iOS challenges
• sustainable growth

Keywords

• subscription apps
• mobile growth
• analytics
• iOS
• AI
• payback periods
• paid acquisition
• sustainable growth

Mentioned in this episode

Organizations: Branch, Day 30, Business Of Apps

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